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Topic: Attribution Model Update
Zazzler Posted: Tuesday, January 21, 2020 2:09:18 PM
Dear Designer, Associates & Promoters!

We’ve evolved our attribution model to better reward Designers, Associates and Promoters who drive customers to Zazzle by increasing the period of time during which your referral cannot be overridden (taken over) by another referral link.

Our goal with this attribution model update is to ensure that the time and effort you spend on marketing and driving traffic to your Zazzle store and products is rewarded appropriately. We believe these new changes will be an improvement for both the Associate and Promoter Programs.

Thank you for being a valuable part of Zazzle. We greatly appreciate the time and effort you put into promoting Zazzle and we look forward to a successful 2020.

If you have any additional questions, please email us at Promoter (dot) Designer (at) Zazzle (dot) com.

Here are a few examples of how Zazzle referrals work. In the examples below, we’ve updated the duration of time that your referrals cannot get overridden (taken over) to reflect our evolved attribution model.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, and (iii) makes a purchase right away, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week organically (i.e., not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week through a different referral link, and (iv) makes a purchase, then you (the original referrer) earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle organically (not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle through a different referral link, and (iv) makes a purchase, then you do not earn the referral.

• If a customer (i) starts their shopping session on Zazzle organically or via a referral link that is not your referral link, (ii) clicks on your Promoter or Associate link during their shopping session, and (iii) makes a purchase, then you do not earn the referral.

As a side note, if you previously noticed an increase in your Promoter referrals, but have not changed your behavior in promoting your Zazzle products, then you may see a lower frequency of referrals with this update. This is due to the fact that we found instances where we were awarding Promoters on sales that they didn’t drive themselves (sales that didn’t come from the Promoter’s marketing efforts.) The good news is that we will not be reversing the referrals that were incorrectly awarded to our Promoters – those referrals are on us and we hope you enjoyed the extra earnings.

Thank you!

Best,

The Z Team
Topic: Attribution Model Update
Zazzler Posted: Tuesday, January 21, 2020 2:09:18 PM
Dear Designer, Associates & Promoters!

We’ve evolved our attribution model to better reward Designers, Associates and Promoters who drive customers to Zazzle by increasing the period of time during which your referral cannot be overridden (taken over) by another referral link.

Our goal with this attribution model update is to ensure that the time and effort you spend on marketing and driving traffic to your Zazzle store and products is rewarded appropriately. We believe these new changes will be an improvement for both the Associate and Promoter Programs.

Thank you for being a valuable part of Zazzle. We greatly appreciate the time and effort you put into promoting Zazzle and we look forward to a successful 2020.

If you have any additional questions, please email us at Promoter (dot) Designer (at) Zazzle (dot) com.

Here are a few examples of how Zazzle referrals work. In the examples below, we’ve updated the duration of time that your referrals cannot get overridden (taken over) to reflect our evolved attribution model.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, and (iii) makes a purchase right away, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week organically (i.e., not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week through a different referral link, and (iv) makes a purchase, then you (the original referrer) earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle organically (not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle through a different referral link, and (iv) makes a purchase, then you do not earn the referral.

• If a customer (i) starts their shopping session on Zazzle organically or via a referral link that is not your referral link, (ii) clicks on your Promoter or Associate link during their shopping session, and (iii) makes a purchase, then you do not earn the referral.

As a side note, if you previously noticed an increase in your Promoter referrals, but have not changed your behavior in promoting your Zazzle products, then you may see a lower frequency of referrals with this update. This is due to the fact that we found instances where we were awarding Promoters on sales that they didn’t drive themselves (sales that didn’t come from the Promoter’s marketing efforts.) The good news is that we will not be reversing the referrals that were incorrectly awarded to our Promoters – those referrals are on us and we hope you enjoyed the extra earnings.

Thank you!

Best,

The Z Team
Topic: Introducing the Zazzle Refer-a-Friend Program
Zazzler Posted: Thursday, December 5, 2019 2:26:30 PM
Hello Designers & Associates,

If you haven’t heard already, we recently launched the Zazzle Refer-a-Friend Program where you can get $25 to spend on Zazzle for referring your friends and family to shop on Zazzle.com! With the holidays near, this is the perfect time to share Zazzle with your friends and family so they have can get a special one-of-a-kind gift for their loved ones at an amazing price.

Each friend that you refer will receive a one-time use coupon code for 60% off holiday cards and 20% off sitewide and you will get a $25 promo code once your friend’s order ships! The more you share, the more you get. Sign-up here now with your email address and start sharing today!

Details:
Who: All U.S. residents
What You Get: You get $25 to spend on Zazzle.com when you refer your friends.
What Your Friends* Get: Your friends get a special deal of 60% off holiday cards and 20% off sitewide on their first purchase of $25 or more.
Where: Zazzle.com
Why: To spread the love!

*Friend has to be a new customer or has to have not placed an order on Zazzle in the last 24 months.
*Friend’s order must be $25 or more in order for you to qualify to get your reward.
*Friend does not have to use the one-time promo code provided to them in order for you to get your $25 promo code reward for referring them (they can use any promo code they find as long as they have clicked on your referral link.)

Take a look at the full terms and conditions here.

Sign-up with your email address today and start spreading the love by sharing your custom link!

We look forward to seeing you join.

Best,
Elizabeth P.

Topic: Introducing the Zazzle Refer-a-Friend Program
Zazzler Posted: Thursday, December 5, 2019 2:26:30 PM
Hello Designers & Associates,

If you haven’t heard already, we recently launched the Zazzle Refer-a-Friend Program where you can get $25 to spend on Zazzle for referring your friends and family to shop on Zazzle.com! With the holidays near, this is the perfect time to share Zazzle with your friends and family so they have can get a special one-of-a-kind gift for their loved ones at an amazing price.

Each friend that you refer will receive a one-time use coupon code for 60% off holiday cards and 20% off sitewide and you will get a $25 promo code once your friend’s order ships! The more you share, the more you get. Sign-up here now with your email address and start sharing today!

Details:
Who: All U.S. residents
What You Get: You get $25 to spend on Zazzle.com when you refer your friends.
What Your Friends* Get: Your friends get a special deal of 60% off holiday cards and 20% off sitewide on their first purchase of $25 or more.
Where: Zazzle.com
Why: To spread the love!

*Friend has to be a new customer or has to have not placed an order on Zazzle in the last 24 months.
*Friend’s order must be $25 or more in order for you to qualify to get your reward.
*Friend does not have to use the one-time promo code provided to them in order for you to get your $25 promo code reward for referring them (they can use any promo code they find as long as they have clicked on your referral link.)

Take a look at the full terms and conditions here.

Sign-up with your email address today and start spreading the love by sharing your custom link!

We look forward to seeing you join.

Best,
Elizabeth P.

Topic: Cyber Monday & Cyber Week Sale Affiliate Banners 2019
Zazzler Posted: Friday, November 29, 2019 3:00:55 PM
Hello Designers & Associates,

We've created some fantastic Cyber Monday and Cyber Week Sale banners for you to post on your blog, website or social media site.

Please only share the banners on the dates of the sales. Cyber Monday - 12/02/2019 and Cyber Week – 12/03/2019 to 12/06/2019.

The banners come in the following sizes:
728x90, 468x60, 300x250

The suggested landing page for these banners is https://www.zazzle.com/coupons

Take a look at the Cyber Monday banners here.

Take a look at the Cyber Week banners here.

Take a look at all of our available banners here.

Thank you!

Best,
Elizabeth P.