|KL Stock wrote:
Big Picture - Is Zazzle ultimately attempting an end-run around designers, which will make them obsolete in the future? The customer now has a one-stop shop where they have design tools, access to images to use, and products to place them on.
Previously, the customer already had the option to upload their own image to place on a product to buy. However, when it came to illustrations, painted images, photography – it is likely that most customers did not have what they needed to create their own item (the majority of people are not artists so they needed YOUR design). So they browsed Zazzle to find the designers’ creations and picked something to purchase.
Now, it seems Zazzle is making customers have less need for your designs, because the customer can now bypass you.
Say a customer wants wedding invitations – the customer can now (or soon) access the “create” images and select some flower artwork or whatever floats their boat, add the text they want and … done! The customer doesn't have to pay the mark-up for your royalty; Zazzle does not have to pay your royalty. Win/Win for Zazzle and the customer in that regard. But what about designers? Where does a designer fit in that picture going forward?
I was thinking the exact same thing !