Pinterest / Zazzle disparity in popularity
Posted: Wednesday, August 07, 2019 9:27:28 AM
I recently got back on Pinterest after a long hiatus.

One thing I've observed since my return: Pins getting the most attention there contrast sharply with what gets attention on Zazzle, at least for me.

There are products/designs that I would consider to be abject failures, were I to go by my Zazzle stats. Yet they're what's getting people's attention on Pinterest.

What's behind that disparity? (I have theories, but not enough facts.)

Yes, I get that sales are the only real measurement of success that ultimately matters. Since mine our more like a blind squirrel occasionally finding a nut, I'm more interested for the moment in whether other people have had a similar experience. It will probably be a while before I see any Pinterest-driven sales, if that happens for me at all.
Posted: Wednesday, August 07, 2019 9:32:56 AM
Felosarix wrote:
I recently got back on Pinterest after a long hiatus.

One thing I've observed since my return: Pins getting the most attention there contrast sharply with what gets attention on Zazzle, at least for me.

There are products/designs that I would consider to be abject failures, were I to go by my Zazzle stats. Yet they're what's getting people's attention on Pinterest.

What's behind that disparity? (I have theories, but not enough facts.)

Yes, I get that sales are the only real measurement of success that ultimately matters. Since mine our more like a blind squirrel occasionally finding a nut, I'm more interested for the moment in whether other people have had a similar experience. It will probably be a while before I see any Pinterest-driven sales, if that happens for me at all.


It’s probably because Zazzle appeals to a certain aesthetic, while Pinterest encompasses a larger range of tastes.
Posted: Wednesday, August 07, 2019 11:06:54 AM
AugieDoggyStore wrote:
It’s probably because Zazzle appeals to a certain aesthetic, while Pinterest encompasses a larger range of tastes.

...which kind of raises the question of why Zazzle doesn't take greater advantage of the diversity that exists here.

If they only want to sell to the demographic that finds their limited aesthetic appealing, then I guess the rest of us are just wasting our time here.
Posted: Wednesday, August 07, 2019 12:05:54 PM
Pinterest is a place for people to share ideas. It's mostly visual and people share pins that they like or think look good. So its great that you are seeing lots of "interest" their in your pins/products.

Zazzle is a place to shop. People generally come here because they want to buy something. People have to really like something they see here to buy it. On Pinterest people repin on a whim because something looks good. On Zazzle they buy because something looks great!

I'm not 100% sure how Pinterest makes their money, probably advertising. Zazzle makes money by selling products.

And Zazzle is successful because they sell, and sell and sell. They have proven it year over year.

And the disparity can be frustrating. Take for example... There is a lady in Greece who spent the last 2 days repinning 100's of the pacifiers I've made or am promoting to a few of her boards. Why? I wish I knew... She's not going to buy any. And sadly she has like 5 people who follow her, so I'm not going to see any short term benefit from her actions. But, now my referral id is on that many more pins out there and maybe someday someone else will buy because of what she has been doing.

Pinterest and the Z marketplace are two very different mechanisms that serve two very different purposes. Comparing them is probably not wise...

Just my thoughts...
Posted: Wednesday, August 07, 2019 12:30:23 PM
Felosarix wrote:
I recently got back on Pinterest after a long hiatus.

One thing I've observed since my return: Pins getting the most attention there contrast sharply with what gets attention on Zazzle, at least for me.

There are products/designs that I would consider to be abject failures, were I to go by my Zazzle stats. Yet they're what's getting people's attention on Pinterest.

What's behind that disparity? (I have theories, but not enough facts.)

Yes, I get that sales are the only real measurement of success that ultimately matters. Since mine our more like a blind squirrel occasionally finding a nut, I'm more interested for the moment in whether other people have had a similar experience. It will probably be a while before I see any Pinterest-driven sales, if that happens for me at all.


If you are inclined this can be turned to your advantage by finding more of what is drawing interest for you at Pinterest... create niche boards and start sharing other designers stuff from that niche... you just might draw some referrals from it with minimal effort (or at least less than it takes to create more of your own art)

In addition to my nIFTTTy boards which have brought in some referrals I have started to share more collections from other designers creating the pins from scratch so I can add tracking. I am doing this based on what Pinterest analytics is showing me that people are interested in. It is an experimental promotional trial but I am hopeful... I will let you know if it ever pays off.
Posted: Wednesday, August 07, 2019 1:22:53 PM
Shelli Fitzpatrick wrote:
If you are inclined this can be turned to your advantage by finding more of what is drawing interest for you at Pinterest... create niche boards and start sharing other designers stuff from that niche...

I've started doing this, but it's early days yet. I won't be able to make any steady effort at it though until I retire (at least another year at the day job. Thankfully, I don't have to live off my Zazzle earnings.)
Posted: Wednesday, August 07, 2019 1:30:31 PM
JB Designs wrote:
Pinterest is a place for people to share ideas. It's mostly visual and people share pins that they like or think look good. So its great that you are seeing lots of "interest" their in your pins/products.

Zazzle is a place to shop. People generally come here because they want to buy something. People have to really like something they see here to buy it. On Pinterest people repin on a whim because something looks good. On Zazzle they buy because something looks great!

I'm not 100% sure how Pinterest makes their money, probably advertising. Zazzle makes money by selling products.

And Zazzle is successful because they sell, and sell and sell. They have proven it year over year.

And the disparity can be frustrating. Take for example... There is a lady in Greece who spent the last 2 days repinning 100's of the pacifiers I've made or am promoting to a few of her boards. Why? I wish I knew... She's not going to buy any. And sadly she has like 5 people who follow her, so I'm not going to see any short term benefit from her actions. But, now my referral id is on that many more pins out there and maybe someday someone else will buy because of what she has been doing.

Pinterest and the Z marketplace are two very different mechanisms that serve two very different purposes. Comparing them is probably not wise...

Just my thoughts...

Makes sense. But the only reason I returned to Pinterest is because things are pretty much dead here for me. Zazzle's marketplace shoppers aren't going to buy my stuff. Their target demographic and aesthetic is way too narrow for me to ever get any traction here. So it's somewhat about discovering what people like, and might buy if I found a POD with broader reach.
Posted: Wednesday, August 07, 2019 2:12:00 PM
Makes sense. But the only reason I returned to Pinterest is because things are pretty much dead here for me. Zazzle's marketplace shoppers aren't going to buy my stuff. Their target demographic and aesthetic is way too narrow for me to ever get any traction here. So it's somewhat about discovering what people like, and might buy if I found a POD with broader reach. [/quote]

Pinterest is great for that. And who knows, if people start coming to Z from there, and buying your stuff then the algorithms at Z might start making it easier for everyday Z shoppers to find your stuff...

I am on a couple of other POD's and they do * for me. At least here I get fairly regular sales. Though not enough to live off of...

Its a tough world now that everyone is trying to run "side gigs" and now there are more places to shop artists creations. I doubt it will get any easier.

I wish you luck.
Posted: Wednesday, August 07, 2019 2:37:50 PM
Felosarix wrote:
Shelli Fitzpatrick wrote:
If you are inclined this can be turned to your advantage by finding more of what is drawing interest for you at Pinterest... create niche boards and start sharing other designers stuff from that niche...

I've started doing this, but it's early days yet. I won't be able to make any steady effort at it though until I retire (at least another year at the day job. Thankfully, I don't have to live off my Zazzle earnings.)


I am retired, but I am also a housewife and there is no retirement from that... lol

so I understand the time factor well! but even a little bit of spare time has potential to trickle some spare change.

good luck.
Posted: Wednesday, August 07, 2019 3:05:37 PM
Felosarix wrote:

Makes sense. But the only reason I returned to Pinterest is because things are pretty much dead here for me. Zazzle's marketplace shoppers aren't going to buy my stuff. Their target demographic and aesthetic is way too narrow for me to ever get any traction here. So it's somewhat about discovering what people like, and might buy if I found a POD with broader reach.


I don't design for their target demographic, but I make it work by getting people to come to Zazzle. I know you don't like promoting, but it can be done.
Posted: Wednesday, August 07, 2019 4:52:18 PM
I've been noticing this too!

Aside from literally 4 or 5 of my products, I've noticed a completely inverse correlation of "quickly successful pins" to actual sales.

I've had a few product pins show tons of views (for me anyway), and multiple closeups and click-throughs that have never sold in anywhere between 6 months and 1 year.

And a few more frequent sellers that get no action on Pinterest.

My current theories:
- When shoppers are on Zazzle, it's more of an apples-to-apples when comparing products people searched for. So they're already seriously looking, typed in keywords, and just want to see the options and mostly plan to make a purchase, so the look of how the product is displayed doesn't matter so much VS Pinterest has so much "eye candy" and overly-styled in-situ views that may draw more attention than the simple white or gray photos that end up as a basic pin from Zazzle.

- My descriptions are working on Zazzle but not on Pinterest vs. others, maybe I'm forgetting keywords or alternate descriptors in Pins.

Baffles me too.

Posted: Wednesday, August 07, 2019 7:34:48 PM
Not on topic... but she is back again, 40 pacifier pins so far tonight. And she will probably go all night long... just scratch my head.

And I have another one that has started too. She is a doll fanatic. Maybe she will buy something?? I might get 1 sale from her pinning over a hundred of my pacifiers... lol.

Actually maybe this is on topic. It goes to show that just because something seems to have interest on Pinterest it may have nothing to do with someones intent to buy...

Oh well. At least they will give me a bump in my stats and they are potentially bringing my pins with referral ids to new audiences...

Just thought I'd share.
Posted: Wednesday, August 07, 2019 7:46:33 PM
JUst found this and thought I would share:

https://expandedramblings.com/index.php/pinterest-stats/

Some of these stats are mind boggling.
Posted: Thursday, August 08, 2019 8:26:57 AM
nevermind. Z is not playing nice with me today.
Posted: Thursday, August 08, 2019 9:18:44 AM
Felosarix wrote:
nevermind. Z is not playing nice with me today.


?
Posted: Thursday, August 08, 2019 11:24:17 AM
Shelli Fitzpatrick wrote:
Felosarix wrote:
nevermind. Z is not playing nice with me today.


?

Was going to show an example of my most popular-to-date item on Pinterest - one that's going a lot of nowhere on Zazzle. But the forum won't show the product picture. Seems to be affecting just the product in question, too. Oh well.

Comparing the two sites might not be 'apples to oranges', but it is showing me that Zazzle has largely been a dead end for my work, and that I should revisit taking that work elsewhere. I've been hanging on because of Zazzle's design tool/customization capabilities, but they don't matter when the bigger picture shows my store doing a long, slow death spiral.

I'll finish a couple pair of espadrilles so I can throw them all in a collection, but it just gets harder and harder to find a reason to stay active here.
Posted: Thursday, August 08, 2019 11:30:52 AM
Felosarix wrote:
Shelli Fitzpatrick wrote:
Felosarix wrote:
nevermind. Z is not playing nice with me today.


?

Was going to show an example of my most popular-to-date item on Pinterest - one that's going a lot of nowhere on Zazzle. But the forum won't show the product picture. Seems to be affecting just the product in question, too. Oh well.

Comparing the two sites might not be 'apples to oranges', but it is showing me that Zazzle has largely been a dead end for my work, and that I should revisit taking that work elsewhere. I've been hanging on because of Zazzle's design tool/customization capabilities, but they don't matter when the bigger picture shows my store doing a long, slow death spiral.

I'll finish a couple pair of espadrilles so I can throw them all in a collection, but it just gets harder and harder to find a reason to stay active here.


Does the product you are trying to share have a PG13 or R rating?

there is a thread in tech right now about that...

https://forum.zazzle.com/technical/trouble_with_promoting_pg_13_and_r_products_on_fb

Note: the title says FB but Padie answered that it is SM in general

oh, nevermind Fuzzy, I was reading your reply backwards and the tech thread is about just the opposite... blonde dyslexic moment on my part. Grin
Posted: Thursday, August 08, 2019 11:50:04 AM
Felosarix wrote:


Comparing the two sites might not be 'apples to oranges', but it is showing me that Zazzle has largely been a dead end for my work, and that I should revisit taking that work elsewhere.


Have you tried other PODs to see if they will work better for your style?

It's funny, even just posting my dog pictures (not Zazzle products) on social media, there's definitely a "know your audience" type of thing going on. For example, a photo with a quote is not appreciated on Facebook, but the crowd goes wild for it on Pinterest. I imagine the same thing could be happening to your art here. If it's not the girly-girly kind of monograms and stripes and wedding bells, then you're potentially making stuff for the wrong audience.
Posted: Thursday, August 08, 2019 1:40:30 PM
I may be wrong, but don't most POD's expect you to drive your own traffic?

i know many have a marketplace, and maybe anothers will better suit your art, but I believe that if you want lots of sales that you will have to find a way to get your art out in front of potential customers...

Just a thought.

And it sounds like your starting to do that now, with Pinterest...

I personally don't see any harm in posting your works elsewhere, I just don't know if it will be the sales driving solution you are looking for...
Posted: Friday, August 09, 2019 8:25:40 AM
AugieDoggyStore wrote:
Have you tried other PODs to see if they will work better for your style?

I did try a few other PODs before settling on Zazzle five years ago. I didn't have much luck with them, but I also didn't put in anything approaching the kind of time and effort I've made here. So maybe it's time to try elsewhere again. Since my results probably can't get any worse than where I'm presently at here, it's a 'nothing to lose' situation.
Posted: Friday, August 09, 2019 8:46:23 AM
JB Designs wrote:
I may be wrong, but don't most POD's expect you to drive your own traffic?

i know many have a marketplace, and maybe anothers will better suit your art, but I believe that if you want lots of sales that you will have to find a way to get your art out in front of potential customers...

Just a thought.

And it sounds like your starting to do that now, with Pinterest...

I personally don't see any harm in posting your works elsewhere, I just don't know if it will be the sales driving solution you are looking for...

Promoting my work on Zazzle has gone a lot of nowhere, so I honestly don't have a lot of expectations for my adventures elsewhere, either. Just kind of think it's time to close the chapter here; it's getting to be like a book that has lost the plot. I keep asking myself, "What do I have to lose by focusing elsewhere? What do I stand to gain by continuing to work Zazzle?"

Since the answer to both questions is pretty much "nothing", I might as well give Zazzle a rest and try something else.

Posted: Friday, August 09, 2019 8:59:27 AM
Sounds like you need to take a break from it all....

Take a week or two off and focus on the rest of your life. Maybe something will percolate in the background of your mind while your not so focused on how poorly you feel your doing...

Best wishes
Users browsing this topic
Guest


Forum Jump
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.
Print this topic
RSS Feed
Normal
Threaded