New tip for boosting your after-sales income 4 pages: [1] 2 3 4
Posted: Thursday, July 01, 2010 6:03:26 AM
Here's a really great tip for you... I've not seen anyone else do this so maybe it's a brand-new idea Idea

What's my tip? It's a way of getting people to your store directly from the back of one of your cards... they point their mobile phone at the special graphic you've put there and, whammo, they're at your store!

What is this special graphic? Well, I'll tell you. There's a universal and standard 2d-bar code (called a "QR-Code") that looks something like this:

If you look on adversing hoarding, billboards and other such places, you'll probably have noticed something similar. I'm seeing them more and more frequently - maybe you have too? Anyway, This one will take a mobile phone's browser straight to my Zazzle store's front page. I've recently started to put it on the back of all my greetings cards and notelets (example - see back) to help drive my after-sales revenue.

Now when folks buy one, the person getting it (and anyone who then sees it) will think to themselves "What a great card (hehe!!), where did they get it?" When they see the QRCode they'll whip out their phone, point it at the graphic and then bookmark where it takes them (my store) so they can come back later at their leisure. Why don't you get the same benefit from your card sales?

I use a * N90 which doesn't have a QR-Code reader in-built, so I had to download an app (called UpCode - see below). Most new phones have such apps already built-in. Maybe yours does - point the phone's camera at the graphic and see what happens!

Getting one for your store
Want one for your own page? Paste the following into your browser's address bar, using your store's url where indicated and one will be automatically generated for you!!
Code:
http://chart.apis.google.com/chart?chs=250x250&cht=qr&chl=http://www.your-zaazle-store-url-here*
(Don't forget to put the asterisk at the end of your store name, so you get any referral bonus)

When you see the image like the above, simply drag it onto your desktop, then upload to your images on Zazzle.

Other Ideas
Love Put one on your own business card for your store
Love Link to a store category or a specific item include your rf number on the end of the link, eg
Code:
http://chart.apis.google.com/chart?chs=250x250&cht=qr&chl=http://www.your-zaazle-product-url-here?your-rf-code
and it's not just for stores...
Love Use it on profile cards and have it link to, for example, your Google profile.
Love Offer it to customers who commission cards, flyers etc from you - ask your customer for the destination and put the right QR-Code on it for them. The destination might be a web site for more info, a registration or enquiry page ..whatever they want.

Anyway, I hope you think it's a great idea and one you can use to help boost your after-sales Smile Be creative!
If you use it, reply here so it keeps getting bumped up - thanks! Oh, and let us know about your great ideas for using it!!

Happy Zazzling!

Cheers
~~Mark (HightonRidley)

Posted: Thursday, July 01, 2010 6:21:57 AM
Thanks Mark, created and on desktop for both my stores. This is a good idea since these QR-Codes are catching on around the world. Smile
Posted: Thursday, July 01, 2010 6:29:40 AM
Wow that's cool! Thanks for the tip! Idea
Posted: Thursday, July 01, 2010 6:30:20 AM
No worries Smile Glad to spread the word!
Posted: Thursday, July 01, 2010 6:30:57 AM
I actually saw this on an episode of CSI last season, but I had no idea it was being used in the mainstream. It's a very cool idea.
Posted: Thursday, July 01, 2010 6:33:19 AM
Ah, the ubiquitous CSI - love it!!
Posted: Thursday, July 01, 2010 6:35:32 AM
Posted: Thursday, July 01, 2010 6:36:57 AM
Nicely blatant Shocked - great idea!!
Posted: Thursday, July 01, 2010 7:01:28 AM
Awsome, thanks so much for sharing!!!Love
Posted: Thursday, July 01, 2010 7:02:51 AM
Glad you like the idea - glad to help out Smile
Posted: Thursday, July 01, 2010 7:08:06 AM
This is an awesome idea!
Posted: Thursday, July 01, 2010 7:35:24 AM
FNolan wrote:
Thanks Mark, created and on desktop for both my stores. This is a good idea since these QR-Codes are catching on around the world. Smile


Thanks FN - I'll keep an eye out for how you use it Smile
Posted: Thursday, July 01, 2010 8:13:02 AM
Roses Thank you sooooo much for sharing this fantastic idea, Now I have to create new greeting cards just so that I can use it on them,

It is a shame that I or we can not add to existing designs, oh well never mind onwards and upward.

Cheers Love Grin Idea
Posted: Thursday, July 01, 2010 8:30:00 AM
Yes, that's a real shame. I think from now on, every appropriate product should include one and as you say, shame we can't add them to existing products.

I do understand the reasoning, still a shame, though.Crying
Posted: Thursday, July 01, 2010 9:16:58 AM
Brilliant! Thanks for sharing!
Posted: Thursday, July 01, 2010 9:26:36 AM
Hi

I've been putting some QR codes on the back of some cards for a while now, with a text field that says what it is. Here's an example - view the back of the card.

http://www.zazzle.com/happy_christmas_snowman_in_hat_at_night_xmas_card-137968797128976476

It's the QR code that loads the URL to my website ( the www below ).

Actually you can add it to cards that you have already created by customizing them and creating a new version with the QR code ( though a bit labour intensive to do so for every one)

I'm less inclined to put a QR code on fabric products ( eg T Shirts ) as some reports I've read suggest they may not be 100% accurate when scanned ( but cool to look at as design elements in their own right )


Roses
Posted: Thursday, July 01, 2010 9:35:05 AM
I didn't really think I was the first Stick out tongue
well, maybe Grin

Interesting point about fabric, I wonder if anyone knows for sure?

~~Mark
Posted: Thursday, July 01, 2010 9:45:02 AM
HightonRidley wrote:
Now when folks buy one, the person getting it (and anyone who then sees it) will think to themselves "What a great card (hehe!!), where did they get it?" When they see the QRCode they'll whip out their phone, point it at the graphic and then bookmark where it takes them (my store) so they can come back later at their leisure.


But do people actually know to do that? I looked at this and had luckily seen it in that episode of CSI and knew what to do, but will others instantly know what it is to actually pull out there phone and do that?

Don't get me wrong...I think this is an AMAZING idea and can't wait to use it, I just feel like it's not used enough by consumers enough to know to do that instinctively.

Or am I totally wrong? Sad
Posted: Thursday, July 01, 2010 10:00:07 AM
Thanks, Mark. Excellent tip. Very cool.
Posted: Thursday, July 01, 2010 10:01:32 AM
I shall be tempted to point my iphone at the next one I see but I'm not sure how many times!
It doesn't always work if you catch it at an angle, mind you the iphone camera is pretty rubbish!

It does work off this blog entry though.
Posted: Thursday, July 01, 2010 10:12:25 AM
MHartshorn wrote:
HightonRidley wrote:
Now when folks buy one, the person getting it (and anyone who then sees it) will think to themselves "What a great card (hehe!!), where did they get it?" When they see the QRCode they'll whip out their phone, point it at the graphic and then bookmark where it takes them (my store) so they can come back later at their leisure.


But do people actually know to do that? I looked at this and had luckily seen it in that episode of CSI and knew what to do, but will others instantly know what it is to actually pull out there phone and do that?

Don't get me wrong...I think this is an AMAZING idea and can't wait to use it, I just feel like it's not used enough by consumers enough to know to do that instinctively.

Or am I totally wrong? Sad

You make a valid point I reckon, Mike.

BUT it's getting more widely known as we speak and, like wot Digital Dreamer said
Quote:

I've been putting some QR codes on the back of some cards for a while now, with a text field that says what it is. Here's an example - view the back of the card.

http://www.zazzle.com/happy_christmas_snowman_in_hat_at_night_xmas_card-137968797128976476


In future I'll put one, something like "Scan with your mobile phone to see more like this"

~~Mark
Posted: Thursday, July 01, 2010 12:21:54 PM
Bar Code Out !

Splatter Code In !!!

You can order movie tickets on Fandango and opt to have this code as your visual ticket -- when you enter the movie theater -- the attendant scans the image on the phone screen.

Posted: Thursday, July 01, 2010 12:22:59 PM
I've been fiddling with this (you can tell that I'm avoiding doing what I am supposed to be doing here...) and it works at even 10% of black, you can virtually watermark stuff to get the same result.
Surprisingly, the less trouble you take when taking the picture the better it works. (within reason!)
I think it could be really big.
Posted: Thursday, July 01, 2010 12:26:04 PM
QR technology is already well developeed but not that well known in the consumer market.
Microsoft tried to wade in with their TAG thing.. failed.... there is a Japanese version.. but there is a new format that's coming out that will allow a lot more information
but... to be fair.. qr is excellent for URLs!

If only it wasnt Nookia pushing this... a free app... given away.. on a device would make this technology go BOOM
Posted: Thursday, July 01, 2010 12:28:08 PM
Free apple app
Posted: Thursday, July 01, 2010 1:07:28 PM
Thanks for sharing! I will put it on the back of my cards Smile
Posted: Thursday, July 01, 2010 2:07:28 PM
Thanks for sharing, I'm sure going to give this a try.

Marsha
Posted: Thursday, July 01, 2010 2:36:55 PM
Thanks Mark for the tip...I got your e-mail regarding this and will start putting this on my products.

QUESTION: How 'small' can we make this, so as not to clutter up my current horizontal icon on cards? Somehow I can re-make that icon, but just wondering.

thanks again for your amazing tips,
elizabeth

Posted: Thursday, July 01, 2010 3:39:13 PM
Hi Elizabeth - I think it's going to be down to the camera in each phone. I've just checked and it seems that 1.25 inches on a side is the smallest print size recommended.

Cheers,
Mark
Posted: Thursday, July 01, 2010 6:37:19 PM
Wow! Shocked That's amazing. I created one. My husband tested it on his phone and it worked brilliantly! Thanks so much!
Users browsing this topic
Guest


Forum Jump
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.
Print this topic
RSS Feed
Normal
Threaded