The Why Behind Upcoming Promos
Posted: Monday, April 12, 2021 12:59:19 PM
Hi Designers!

With vaccination rates increasing across the country, many are looking forward to the chance to celebrate their postponed nuptials with friends and family this year.

We realize that all the purchases that go into making a wedding come to life can feel overwhelming to many couples - especially in a post-pandemic era. Therefore, to allow for a bit less stress, we will be testing steeper discounts with a focus on wedding products in the weeks to come. We want to introduce new users to Zazzle in a risk-free manner and encourage them to continue to come back.

People want to celebrate. This is a year of new beginnings and coming together after so long of being apart. However, we know many were impacted in different ways throughout COVID, and financial impact was very real. We want to offer couples the chance to still celebrate their love and union, with high quality products and a price tag that doesn’t scare them away. We know you are passionate about this same goal. Inviting new customers in will allow the paper good industry to bounce back quickly and take steps toward a post-COVID future.

We wanted to be transparent around this test, and emphasize it is just that - a test! At the end of the day we know we need to continue to grow to service our customers, and our growth benefits our dynamic marketplace and community of designers as well. If we don’t see a positive return, we will pivot and experiment elsewhere (the true definition of innovation!)

Feel free to send questions or feedback our way at team.designer@zazzle.com.

Love Team Designer
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