New Requirements for U.S.Custom Postage
Posted: Thursday, April 05, 2018 8:29:42 PM
Hi Designers,

We want to make you aware that the United States Post Office has revised their requirements on what is allowable regarding customized postage products. On May 15, 2018, any new or existing designs must comply with their new eligibility criteria, cited below:

Images, text, as well as all product metadata (e.g. titles, tags and descriptions) must be ‘commercial’ or ‘social’ according to how the USPS defines it below:

‘Commercial’ means intended for no purpose other than the sale of goods or services in commerce.
 
‘Social’ means promoting or depicting people, animals, items, or events commonly associated with community relations or companionship and likely to generate invitations, announcements, notices, thank-you notes, RSVPs, or similar correspondence.
 
Acceptable commercial or social images or text must not contain content that is unsuitable for all-ages audiences, including but not limited to:
 
·         Any non-incidental depiction of alcohol, tobacco, gambling, or firearms or other weapons;
 

·         Any depiction of controlled substances, including but not limited to marijuana;
 
·         Any depiction of political, religious, violent or sexual content; or
 
·         Any depiction of subject matter prohibited for display under U.S. law.

 
This new criteria will have a big impact on many of the designs you’ve already posted. In the coming days, we strongly encourage those of you who have designed custom postage to go through your products and remove those that are not in compliance. If you aren’t pro-active in removing your own designs, we’ll take that on for you by May 15th.

We’re certain that this new criteria will raise a lot of questions (please post those here). We’re in the process of trying to get more details and we’ll pass that information on to you as soon as we have it.

Thank you for your patience and understanding regarding this matter.

Best regards,
Z Team
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