New A/B test for Free Samples -9/1/21
Posted: Wednesday, September 1, 2021 9:06:54 AM
Hi Designers,

We have some very exciting new for a new A/B test we're currently running on Desktop for our .com Customers. We're always testing various features to discover what the best outcome is for Zazzle and most importantly, you. The Designer.

We are testing a free sample feature for Wedding Save the Dates and Invitations. The test will appear on the product page for these product types. This is an A/B test, so some people will be able to see it, some will not. This feature will allow the customer to add an uncustomized version of the Save the Date/Invite they are browsing to the cart and checkout completely free. This will give the customer the opportunity to get an accurate feel for the look and feel of the art, and the quality of the print on a specific paper type.

A few important points to note:
1. The free samples will not be customized and will be template text only, but still allowing us to address one of the biggest points of feedback we receive: "What does this amazing design look like on this specific paper?" We envision this will allow a lot more customers to look and feel the sample to squash those doubts and turn that curiosity into a sale!

2. As part of this test, we're testing the idea of including a QR code imposed on the back of every sample, so if the customer likes what they receive, they can easily return to Zazzle to place a full order to fulfill their Save the date/Invitation needs!

3. We have 2 variations we're currently testing out which you can see below.

Please see here for the offers T's&C's and limitations.

The Z Team.
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