Important Apparel Update
Posted: Friday, October 05, 2018 11:20:30 AM
Important Apparel Update

Designers,

If you’ve heard of the term paradox of choice, you know that when it comes to making decisions, more options isn’t always better. The Harvard Business Review cites that too many choices may undermine sales. Their research from 2006 says that when there is too much to choose from, ‘consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selections.’

We at Zazzle have witnessed this and while we generally want to accommodate with as many different styles as possible, we also want and need during the holidays to make sure that people can make easy decisions that are fulfilled with great care and delivered on time.

We want to let you know of something that went into effect last week.We have made a concerted effort to highlight and showcase the most-popular styles for our apparel offering, and as a result, we are electing not to offer some of the apparel SKUs for the holiday season.

We have paired down the choices to the most popular styles for this time of year. There are a couple of reasons why we’ve made this decision:

Streamlined Checkout Process: With fewer options, our customers will have an easier time in the conversion process
Manufacturing Efficiencies: Increase manufacturing efficiency will lead to quicker ship and delivery times
Longer Availability: Given we are focusing our manufacturing efforts on a more streamlined assortment, we will be able to offer clothing later into the holiday season (vs prior years) allowing customers additional options for gifts that will be delivered before Christmas
Promotional Advantages: By offer select styles, we can achieve greater bundling discounts, which we hope will lead to savings


How will this impact you as a designer? Hopefully, it won't. If your shirt is posted for sale on an out-of-stock SKU, it will still show up in our search results. We are working on adding callouts to prompt the customer to choose a different in-stock style shirt so you will not lose sales.

This change is intended to present the best possible offering in the easiest manner for customers for this holiday season and we expect to be back with the full offering once the season is over. Overall, we’re confident this will be a great experience for our customers, which in turn will be great for you, our designers.

Thank you, as always, for the great work you do.

Z Team
Posted: Monday, October 08, 2018 11:27:40 AM
Hello Designers,

Here is the list of apparel SKUs that we are offering during the holiday season:

Baby Fine Jersey T-Shirt
Baby Jersey Bodysuit
Girls' Basic T-Shirt
Girls' Basic Hoodie
Girls' LAT Sportswear Fine Jersey T-Shirt
Kids' Basic T-Shirt
Kids' Basic Hoodie
Men's Basic 3/4 Sleeve Raglan Shirt
Men's Basic American Apparel T-Shirt
Men's Basic Dark T-Shirt
Men's Basic Hoodie Sweatshirt
Men's Basic Long Sleeve T-Shirt
Men's Basic Ringer T-Shirt
Men's Basic Sweatshirt
Men's Basic T-Shirt
Men's Gildan Jersey Polo Shirt
Men's Value T-Shirt
Toddler Fine Jersey T-Shirt
Women's American Apparel Fine Jersey T-Shirt
Women's Basic Hoodie Sweatshirt
Women's Basic Long Sleeve T-Shirt
Women's Basic Sweatshirt
Women's Basic T-Shirt
Women's Bella 3/4 Sleeve Raglan T-Shirt
Women's Nano V-Neck T-Shirt
Women's Plus-Size Basic T-Shirt
Women's Slim Fit Racerback Tank Top

Thanks,
Christine
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