Attribution Model Update
Posted: Tuesday, January 21, 2020 2:09:18 PM
Dear Designer, Associates & Promoters!

We’ve evolved our attribution model to better reward Designers, Associates and Promoters who drive customers to Zazzle by increasing the period of time during which your referral cannot be overridden (taken over) by another referral link.

Our goal with this attribution model update is to ensure that the time and effort you spend on marketing and driving traffic to your Zazzle store and products is rewarded appropriately. We believe these new changes will be an improvement for both the Associate and Promoter Programs.

Thank you for being a valuable part of Zazzle. We greatly appreciate the time and effort you put into promoting Zazzle and we look forward to a successful 2020.

If you have any additional questions, please email us at Promoter (dot) Designer (at) Zazzle (dot) com.

Here are a few examples of how Zazzle referrals work. In the examples below, we’ve updated the duration of time that your referrals cannot get overridden (taken over) to reflect our evolved attribution model.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, and (iii) makes a purchase right away, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week organically (i.e., not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for period of time but comes back to Zazzle within the same week through a different referral link, and (iv) makes a purchase, then you (the original referrer) earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle organically (not through a referral link), and (iv) makes a purchase, then you earn the referral.

• If a customer (i) has not clicked on any referral links in the past week, (ii) clicks on your Promoter or Associate link to start a new session on Zazzle, (iii) leaves for longer than a week but comes back to Zazzle through a different referral link, and (iv) makes a purchase, then you do not earn the referral.

• If a customer (i) starts their shopping session on Zazzle organically or via a referral link that is not your referral link, (ii) clicks on your Promoter or Associate link during their shopping session, and (iii) makes a purchase, then you do not earn the referral.

As a side note, if you previously noticed an increase in your Promoter referrals, but have not changed your behavior in promoting your Zazzle products, then you may see a lower frequency of referrals with this update. This is due to the fact that we found instances where we were awarding Promoters on sales that they didn’t drive themselves (sales that didn’t come from the Promoter’s marketing efforts.) The good news is that we will not be reversing the referrals that were incorrectly awarded to our Promoters – those referrals are on us and we hope you enjoyed the extra earnings.

Thank you!

Best,

The Z Team
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