Announcing 31 New Paper Products
Posted: Friday, April 06, 2018 9:48:04 AM
Hi Designers,

Zazzle has had an long love affair with paper and we’re ready to make it public. From invitations to business cards, place cards to greeting cards and so much more, Zazzle is passionate about paper.

Since our launch, a lot has changed. Technology, retail and the way people shop has entirely transformed. Because of this, Zazzle has needed to evolve the way we surface our products to customers. After many years and millions of product listings, we are breaking out our paper product types so they are easier to find in the marketplace.

Paper is a highly versatile product. It can be a holiday card, a wedding invite, a sympathy note or a birth announcement. The role of paper changes based on how it’s used. By breaking out some of our largest paper types, Zazzle will be able to better place products within our department tree to help improve search and usability within the site.

The first product type we’ve migrated is ‘referral cards.’ Instead of just cataloging all cards of certain shapes and sizes as business cards, we’ve taken this first step of building out referral cards into its own category. We’ve taken about 1500 of these designs and reclassified them based on keywords. By separating these cards out from business cards, we’re making it a whole lot easier for shoppers to find them!!

This is just the first of thirty-one new product types that we’ll slowly be migrating in the coming weeks. We recognize that this first stage of building out referral cards and flat place cards won’t necessarily impact you unless you’ve specifically designed these types of cards in the past, but we wanted to give you some insight into what you’ll be seeing more of in the future.

This update is big! We hope it will help customers and designers alike and we hope you’re as excited about this improvement as we are!

If you have any questions about the paper breakout, please note them here and Monica will be doing a Zazzle Chat to further explain this paper break out and the impact it will have on Zazzle.

Best,

Z Team
Posted: Monday, April 09, 2018 8:19:31 AM
Hi Designers,

As a follow up to our paper announcement last week, we are revealing the first four of many new paper products.

1. Referral Cards: https://www.zazzle.com/referral_cards-256525127782557359
2. Flat Place Card: https://www.zazzle.com/flat_place_cards-256196597307972287
3. Appointment Cards: https://www.zazzle.com/appointment_cards-256849622999734963
4. Flat Loyalty Cards: https://www.zazzle.com/flat_loyalty_cards-256414826511418902

You will notice that though all the product types look like our business cards, but as the announcement stated, we are starting to break out designs based on their intention to better surface the best products for a customer in search. If you had previously created a referral card on business cards, based on a complex internal algorithm of keywords, product titles and certain design themes, Zazzle has already transferred your referral card designs on the business card product type to the new referral cards product type so you won't lose any rankings or placement in search.

Moving forward, if you are making a referral card, we recommend you publish them on referral cards, and not the business card product type. When customers search for place cards, we will be surfacing the new product type.

Again, we recognize that this first stage of building out these cards won't impact you unless you've designed this type of card in the past, but we wanted to give you some insight into what you'll be seeing more of in the future.

We hope you're as excited about this improvement, as well as the new paper products, as we are!

Happy designing!
Team Z

Posted: Thursday, May 31, 2018 2:22:26 PM
Hi Designers,

As you probably know, we’re breaking out our paper product types so they are easier to find in our marketplace. By breaking them out, Zazzle will be able to better place products within our department tree to help improve search for customers on our site.

There will be many different paper product types after we finishing migrating them all over. We’re reiterating this again because we want to make certain you publish your designs on the newest, most accurate paper product types.

We’ll keep adding to the following list as we migrate more paper types over:

Added 5/31/18:
Flat Announcement Card
Flat Holiday Card
Flat ‘Save the Date’ Card
Flat ‘Thank You’ Card
Flat Card

Added on 4/09/18:
Referral Cards
Flat Place Cards
Appointment Cards
Flat Loyalty Cards

Thanks,
Christine
Posted: Friday, June 08, 2018 11:19:38 AM
Hi All,

Keep you posted on the continuing paper break out.

Added 6/8/18:
Flat Paper Sheet

These flat paper sheets will replace flyers. Have fun designing!
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