Just opened my first Zazzle stores.
Posted: Sunday, February 10, 2019 8:21:25 AM
Posted: Sunday, February 10, 2019 10:52:07 AM
I assume by posting this, you're looking for some constructive criticism?

Title, descriptions and tag matter immensely. The title is perhaps the most important. Try to get the most important keywords in your title (excluding the product type, generally speaking), but keep it intelligible to a human being.

The same goes for descriptions, which supposedly aren't searchable on Zazzle, but may be used by external search engines. You really need to beef up your descriptions. If it helps, remember that you're talking to a machine that can't see anything. People have to find it before they can see it, and search algorithms run by machines are the 'middleman'. So you need a keyword-rich description intelligible to humans - one that describes the design in great detail.

As for tags, you have to think about the terms that someone might use to find your specific item. So they shouldn't all be generic terms, or your item will 'drown' in an ocean full of similar search results. Also, don't neglect multi-word tags, which you can create by putting a + sign between each word, or by enclosing them in quotation marks. Just make sure it's something someone would actually use to search for the item.

Hint: A well written description may also suggest keywords for tagging.
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