z rank goes up and down 2 pages: 1 [2]
Posted: Tuesday, January 15, 2019 10:59:58 AM
Rosie B. Designs wrote:
Thanks for the responses! If I were selling more I wouldn't be concerned, but 3 sales since Nov.1 I know it takes a while to get going but the reality is that people can't buy what they can't see. How do most designers promote, and are most products found by random searches rather than going to a specific store?



From time to time mods have said that most customers navigate Zazzle via searches. It is unlikely that customers visit our stores. There isn't really any reason for them to do so (unless they are awestruck by a particular artist) since it immediately cuts them off from all the other products that also fit their search. I think collections are far more important for showcasing things that are just ours.


I don't promote much, just a little Pintrest here and there. Mostly I rely on being found via searches.


What has helped me the most I think is niches. Although I certainly don't stick to my niches, I do have an awful lot of products devoted to them. I have two main niches; microbiology (because I am a microbiologist) and Ogunquit, Maine (because I have spent so many summers there and therefore have countless photos). Although niches have a smaller number of potential customers, they also have less competition so you will necessarily be higher in searches because there just aren't that many of whatever your chosen niche is.


So maybe find a niche and make designs about it, that way you will come up higher in the more specific searches. Possible niches are your geographic location (you will have or can take photos of it), your hobbies or interests, your occupation , just things that you know about in general.
Posted: Tuesday, January 15, 2019 12:26:08 PM
Since zRank got introduced I've tried anything possible that has been mentioned in the past... changing royalty%, hiding or deleting items that got no views or no sales, only leave previously sold products in a store and not adding, always have the 100% completion, and what not. Sometimes the ranking would change, but never for long and most definitely not steady. And when a store would get a higher ranking it did not result in more sales, neither would a lower ranking result in fewer sales. So I really do not think or worry about it anymore. I did my part.

The fact that there have been numerous questions and many threads about zRank pretty much every day over the last few years, and nobody from Zazzle ever chimes in, while they know about the zRank confusion that lives among designers, makes me wonder if they know themselves how zRank works or if they are left with a remnant of a well-meant idea that never came to fruition.

I for one don't keep up with it anymore, it's no use.
Posted: Tuesday, January 15, 2019 2:28:15 PM
I promote on Twitter, Pinterest, my personal Blog website, and Google+ but I am also an eBay seller and while my eBay has nothing to do with Zazzle I take the opportunity to tuck a business card with links to my stores and my artist website into every package I send out. My business card is now all over the US and even in Thailand where some of my eBay buyers live.

So if you are creative there are lots of ways to promote yourself.

Tack your business card on laundry mat bulletin boards or leave them in lounges of truck stops and hotel lobbies,or on benches in malls. Heck even drop them out of an airplane... LOL okay I am being silly now but still sooner or later one or two might end up in the hands of someone who comes to your store and makes a purchase, and hopefully they will make a bulk purchase or at least talk about your product to others.

The laundry mats and truck stops have people who are so bored that they actually read bulletin boards and if you have a business card with a great photo of one of your products on it or even make some flyers here at Zazzle and use that instead of a card it will give them a visual tidbit to peak their interest.

Now I am brain storming... but I think you get the idea and I hope I inspired you.
Posted: Tuesday, January 15, 2019 2:49:28 PM
Shelli Fitzpatrick wrote:
I promote on Twitter, Pinterest, my personal Blog website, and Google+ but I am also an eBay seller and while my eBay has nothing to do with Zazzle I take the opportunity to tuck a business card with links to my stores and my artist website into every package I send out. My business card is now all over the US and even in Thailand where some of my eBay buyers live.

So if you are creative there are lots of ways to promote yourself.

Tack your business card on laundry mat bulletin boards or leave them in lounges of truck stops and hotel lobbies,or on benches in malls. Heck even drop them out of an airplane... LOL okay I am being silly now but still sooner or later one or two might end up in the hands of someone who comes to your store and makes a purchase, and hopefully they will make a bulk purchase or at least talk about your product to others.

The laundry mats and truck stops have people who are so bored that they actually read bulletin boards and if you have a business card with a great photo of one of your products on it or even make some flyers here at Zazzle and use that instead of a card it will give them a visual tidbit to peak their interest.

Now I am brain storming... but I think you get the idea and I hope I inspired you.


Excellent ideas! The business card thing is also more fun than promoting online. I don't do either, but I'll definitely pick up the business card suggestion. Thanx Shelli Smile
Posted: Tuesday, January 15, 2019 4:44:57 PM
ArtAttic wrote:
And when a store would get a higher ranking it did not result in more sales, neither would a lower ranking result in fewer sales.

That's my experience as well. I once had a 7 - didn't do a thing for my sales.

And I'm pretty well convinced that once you take care of the basics, it's not really possible to improve your rank without sales, thereby improving the products sold to total products ratio. Having things sell multiple times instead of being one-offs probably helps?

But I don't really know - nobody seems to, except maybe Zazzle, and they aren't telling.

So :shrug: - not really worth worrying about.
Posted: Tuesday, January 15, 2019 6:11:27 PM
ArtAttic wrote:
Shelli Fitzpatrick wrote:
I promote on Twitter, Pinterest, my personal Blog website, and Google+ but I am also an eBay seller and while my eBay has nothing to do with Zazzle I take the opportunity to tuck a business card with links to my stores and my artist website into every package I send out. My business card is now all over the US and even in Thailand where some of my eBay buyers live.

So if you are creative there are lots of ways to promote yourself.

Tack your business card on laundry mat bulletin boards or leave them in lounges of truck stops and hotel lobbies,or on benches in malls. Heck even drop them out of an airplane... LOL okay I am being silly now but still sooner or later one or two might end up in the hands of someone who comes to your store and makes a purchase, and hopefully they will make a bulk purchase or at least talk about your product to others.

The laundry mats and truck stops have people who are so bored that they actually read bulletin boards and if you have a business card with a great photo of one of your products on it or even make some flyers here at Zazzle and use that instead of a card it will give them a visual tidbit to peak their interest.

Now I am brain storming... but I think you get the idea and I hope I inspired you.


Excellent ideas! The business card thing is also more fun than promoting online. I don't do either, but I'll definitely pick up the business card suggestion. Thanx Shelli Smile


You're welcome!
Posted: Wednesday, February 20, 2019 8:56:22 PM
My rank dropped back down to a 4 today. So pointless to reduce a ranking without providing any information at all on what caused it to drop. All it's probably going to accomplish is making it even harder to sell anything, which means in time it will probably drop again and again because of poor sales, resulting in a sort of slow death spiral.

Not going to freak out. Just really irritated to see that number there, mocking me.

Update: And today it's back to a 5, after adjusting some royalties downward. It seems I have a choice - only make expensive things where my royalty is already on the low end, but which don't sell all that often - or - keep my royalties on low-cost items below the "transaction fee" threshold, and thereby run the risk of running into the zero royalty situation.

Neither one sounds particularly beneficial to me. Seems like a no win situation.
Posted: Wednesday, February 20, 2019 9:00:25 PM
Here's a suggestion: Could we please have the ability to opt out of seeing our zRank?
Posted: Thursday, February 21, 2019 1:51:12 PM
My zrank went down a number last week and today it fell one more point. I’m sure it’s a combination of no sales in abut 5 weeks on top of me diligently adding new items. It certainly is disheartening to work hard and see a decline, even though advice is to ignore it. Especially since the number does affect aspects of your item or store having preference in search suggestions and results.
Posted: Saturday, March 16, 2019 6:55:37 PM
My zRank dropped back down to a 4 again today.

"Contribute, or we take your money".

"Oh, I see you contributed something by adding new products, let me adjust your zRank...downward."

Can't win.
Posted: Wednesday, March 27, 2019 10:26:46 PM
Fuzzy Felosarix wrote:
Sacred_Dance wrote:
Wondering what your experience is with zrank #

Well, I have nothing positive to say about it.

I've gone from a 4 to a 5, and back down to a 4. Can't figure out what does or doesn't work, so can't be bothered anymore.


This. It's so silly I don't care anymore.
Posted: Wednesday, March 27, 2019 10:28:03 PM
Fuzzy Felosarix wrote:
My zRank dropped back down to a 4 again today.

"Contribute, or we take your money".

"Oh, I see you contributed something by adding new products, let me adjust your zRank...downward."

Can't win.


Also this! Laughing
Posted: Thursday, March 28, 2019 2:35:59 PM
Sacred_Dance wrote:
Must say that I am rather puzzled with this z rank. I know there has been loads of discussion but I simply don't "get it".

My store, which is fairly new, started with a 4. Then it slipped up to 6, then 7 and suddenly dropped to 5.

Since the "drop" (after Christmas) I've added new products and tried to be careful with wording....etc. Promoted on social media. Had friends go to my store and promote products on their social media as well. And that "5" hasn't budged.

Also, not quite sure what made it go up to 7 as I wasn't very actively creating or promoting items either.

It seems very arbitrary and I sure don't want that zrank to be a dictator but I am truly baffled.

Wondering what your experience is with zrank #



I agree with you...and have no idea why the Z rank goes up and down. Like you I started with a 4 went up to a 6 then back down to a 4 then up to a 7 then back down to a 6 then a few minutes ago I dropped down to a 5. I really have not done anything different it has been the same thing, create unique designs, share on social media, send out emails to customers, pass out business cards at church, blog about products, I network my products and other designers products 5 hours a day 7 days a week. The up and down Z rank is truly baffling. Oh, and I have never used the quick create..so each product is unique. The only other thing I can think of it might be because I am creating like products (strawberry design) for a customer

I really do not know...
Posted: Thursday, March 28, 2019 2:38:40 PM
MelroseOriginals wrote:
My zrank went down a number last week and today it fell one more point. I’m sure it’s a combination of no sales in abut 5 weeks on top of me diligently adding new items. It certainly is disheartening to work hard and see a decline, even though advice is to ignore it. Especially since the number does affect aspects of your item or store having preference in search suggestions and results.


It is not due to no sales I sold 788 invitations this month and a bunch of other stuff. So sales have nothing to do with it.
Posted: Thursday, March 28, 2019 2:40:43 PM
Susang6 wrote:
MelroseOriginals wrote:
My zrank went down a number last week and today it fell one more point. I’m sure it’s a combination of no sales in abut 5 weeks on top of me diligently adding new items. It certainly is disheartening to work hard and see a decline, even though advice is to ignore it. Especially since the number does affect aspects of your item or store having preference in search suggestions and results.


It is not due to no sales I sole 788 invitations this month and a bunch of other stuff. So sales have nothing to do with it. My Zrank went down today.


I guess we’ll never know! Idea
Posted: Thursday, March 28, 2019 2:46:54 PM
MelroseOriginals wrote:
Susang6 wrote:
MelroseOriginals wrote:
My zrank went down a number last week and today it fell one more point. I’m sure it’s a combination of no sales in abut 5 weeks on top of me diligently adding new items. It certainly is disheartening to work hard and see a decline, even though advice is to ignore it. Especially since the number does affect aspects of your item or store having preference in search suggestions and results.


It is not due to no sales I sole 788 invitations this month and a bunch of other stuff. So sales have nothing to do with it. My Zrank went down today.


I guess we’ll never know! Idea


My Zrank went down today. The only thing I did differently was to create a collection of like products for a customer. (I did not use quick create but the strawberry design is somewhat the same) and I asked a question on the forum, have no idea if that has anything to do with it, but one of my Z friends said maybe somebody did not like your question? what do they say paranoia will destroy you..I think Z rank makes me paranoid. I attribute a low Z rank = lower ranking in the marketplace...(I could be wrong about that) I hate to have a decreasing Z-rank with no explanation as to why.
Posted: Thursday, March 28, 2019 3:03:03 PM
Shelli Fitzpatrick wrote:
I promote on Twitter, Pinterest, my personal Blog website, and Google+ but I am also an eBay seller and while my eBay has nothing to do with Zazzle I take the opportunity to tuck a business card with links to my stores and my artist website into every package I send out. My business card is now all over the US and even in Thailand where some of my eBay buyers live.

So if you are creative there are lots of ways to promote yourself.

Tack your business card on laundry mat bulletin boards or leave them in lounges of truck stops and hotel lobbies,or on benches in malls. Heck even drop them out of an airplane... LOL okay I am being silly now but still sooner or later one or two might end up in the hands of someone who comes to your store and makes a purchase, and hopefully they will make a bulk purchase or at least talk about your product to others.

The laundry mats and truck stops have people who are so bored that they actually read bulletin boards and if you have a business card with a great photo of one of your products on it or even make some flyers here at Zazzle and use that instead of a card it will give them a visual tidbit to peak their interest.

Now I am brain storming... but I think you get the idea and I hope I inspired you.


Promoting our products is a fulltime job. I hear you and do the same promotion as you do, my stuff and other designers products / networking 5 hours a day / 7 days a week. Plus email offline friends about the big sales, and pass out my business card at church, business socials at our local chamber of commerce and hand out to everyone I see, dry cleaners, dentist office...plus I give my husband business cards to pass out at the country club...(overkill on the promotion I get about a 10% return)
Posted: Thursday, March 28, 2019 4:21:02 PM
I feel like forum postings have nothing to do with it. It’s based on an algorithm and not a person going in and moving them up and down. So don’t worry about that part. Smile
Posted: Thursday, March 28, 2019 4:38:43 PM
Susang6 wrote:

My Zrank went down today. The only thing I did differently was to create a collection of like products for a customer.




I am starting to think that zRank doesn't work in real time, that maybe it only gets changed at certain intervals. Rather like how the views on our products only get updated once every 3 days. If you are doing something that triggers a change (whatever that is, tough to figure out) it might be something done a few days or even a week ago rather than right before the zRank change.


It's impossible to know.

Posted: Thursday, March 28, 2019 5:01:33 PM
Susannah Keegan wrote:
Susang6 wrote:

My Zrank went down today. The only thing I did differently was to create a collection of like products for a customer.




I am starting to think that zRank doesn't work in real time, that maybe it only gets changed at certain intervals. Rather like how the views on our products only get updated once every 3 days. If you are doing something that triggers a change (whatever that is, tough to figure out) it might be something done a few days or even a week ago rather than right before the zRank change.


It's impossible to know.



more reasons to just try to ignore it... I know we all want it to be at least a 4 but I think as long as it is 4 or more you can safely ignore it and keep your sanity.
Posted: Thursday, March 28, 2019 5:31:58 PM
I know that we have always been ranked by our product views and sales and this is how they determine how products get ranked in the marketplace, but seeing the ranking on my dashboard, makes me think of the star prize system I used to get for piano lessons. (lol) Seeing the darn Z ranking go up makes me happy, down then I think (what the hell did I do)

Z rank (like childhood star system) is not motivating to me...it represents positive and negative. Instead of sharing a list of things we should do to improve it, we should get a blurb on the top of our page that says your Z rank up went down because (give reason) or Z rank increased today because of whatever.

Wish Z would just come out with the specifics so we know why it went down, we can fix it and move on...

I am thinking it might have to do with my link over history as it is down for the month of March. Royalties up referrals down.

Posted: Thursday, March 28, 2019 5:32:54 PM
I keep working, but if it drops to a 3, I'm going to feel like I should just quit, because of this:

Quote:
There are also a few added benefits* for your store on Zazzle:

Your store will appear, and have preference, as a suggested search result when searching.

Your store will appear, and have preference, in the Designer Store search Filter - the links which appear in the left-hand navigation bar for narrowing results in marketplace search.

*Your store must have a zRank of 4 or above to have these features enabled

(emphasis mine)

I hardly ever show up in the Designer Store search filter. I can barely get into the search results unless I'm searching on something really unique (like something that no actual customer will probably ever search on.)

The whole thing just inspires a sense of futility. It would be nice if it would at least tell us, "Hey - you need to do xyz to maintain your rank", in which 'xyz' is not something generic, but something specific to what's going on with the specific store.

Of course, if 'xyz' is "Hey - you need to sell something soon or your rank is going to drop", then it's a lost cause anyway.
Posted: Wednesday, April 24, 2019 12:00:12 AM
I know this subject has been talked to death, but I posting more to say the joke is on me. After three years of not getting much done on Zazzle a lot of our stores have dropped to 3 from 4. Heart of a Child Shoppe was 4. So this week, I have spent a small amount of time doing a little work on it. I had cleaned out many non-selling products in May 2016.

So this week I deleted the rest of the jelly bean designs, probably 69 items at most. There weren't many sold items among them. Then, I deleted a few non-selling products in the nursery rhymes, mainly the tearaway placemats and the wall decals. Then, I consolidated the six nursery rhyme designs under one category. Finally, I re-did titles, tags, and descriptions on six out of 104 nursery rhyme products. Yesterday, the zrank on the store changed. It went down one to 3. Hey, if I keep working, I bet I can get it down to 0. Laughing
Posted: Wednesday, April 24, 2019 12:00:15 AM
I know this subject has been talked to death, but I posting more to say the joke is on me. After three years of not getting much done on Zazzle a lot of our stores have dropped to 3 from 4. Heart of a Child Shoppe was 4. So this week, I have spent a small amount of time doing a little work on it. I had cleaned out many non-selling products in May 2016.

So this week I deleted the rest of the jelly bean designs, probably 69 items at most. There weren't many sold items among them. Then, I deleted a few non-selling products in the nursery rhymes, mainly the tearaway placemats and the wall decals. Then, I consolidated the six nursery rhyme designs under one category. Finally, I re-did titles, tags, and descriptions on six out of 104 nursery rhyme products. Yesterday, the zrank on the store changed. It went down one to 3. Hey, if I keep working, I bet I can get it down to 0. Laughing
Posted: Wednesday, April 24, 2019 7:00:27 AM
MarBethHolidays wrote:
I know this subject has been talked to death, but I posting more to say the joke is on me. After three years of not getting much done on Zazzle a lot of our stores have dropped to 3 from 4. Heart of a Child Shoppe was 4. So this week, I have spent a small amount of time doing a little work on it. I had cleaned out many non-selling products in May 2016.

So this week I deleted the rest of the jelly bean designs, probably 69 items at most. There weren't many sold items among them. Then, I deleted a few non-selling products in the nursery rhymes, mainly the tearaway placemats and the wall decals. Then, I consolidated the six nursery rhyme designs under one category. Finally, I re-did titles, tags, and descriptions on six out of 104 nursery rhyme products. Yesterday, the zrank on the store changed. It went down one to 3. Hey, if I keep working, I bet I can get it down to 0. Laughing


Wtheck? Zazzle? is this the way it is supposed to work and could we please get some information that is useful on how to improve our scores?

This happens over and over with SKs putting time and effort trying to follow the guidelines and get a better score only to be presented with a lower rank.

We can laugh it off and all but it really is a de-motivator and disheartening to feel like you just wasted your time for no reason.
Posted: Wednesday, April 24, 2019 7:14:46 AM
MarBethHolidays wrote:
I know this subject has been talked to death, but I posting more to say the joke is on me. After three years of not getting much done on Zazzle a lot of our stores have dropped to 3 from 4. Heart of a Child Shoppe was 4. So this week, I have spent a small amount of time doing a little work on it. I had cleaned out many non-selling products in May 2016.

So this week I deleted the rest of the jelly bean designs, probably 69 items at most. There weren't many sold items among them. Then, I deleted a few non-selling products in the nursery rhymes, mainly the tearaway placemats and the wall decals. Then, I consolidated the six nursery rhyme designs under one category. Finally, I re-did titles, tags, and descriptions on six out of 104 nursery rhyme products. Yesterday, the zrank on the store changed. It went down one to 3. Hey, if I keep working, I bet I can get it down to 0. Laughing

Sorry to hear that you've been clipped by the zRank monster. It's so discouraging.

If you deleted some designs that had sold, that could be a factor, as it affects your ratio of products sold to total products.

Another thing that could be at work is if by deleting items, you reduced the overall variety of products on offer in the affected store.

Likewise if you deleted newer products, potentially affecting the store's 'freshness'.

All theory, of course. It's probably not any one thing, but some combination of factors.
Posted: Wednesday, April 24, 2019 12:43:22 PM
Fuzzy Felosarix wrote:
MarBethHolidays wrote:
I know this subject has been talked to death, but I posting more to say the joke is on me. After three years of not getting much done on Zazzle a lot of our stores have dropped to 3 from 4. Heart of a Child Shoppe was 4. So this week, I have spent a small amount of time doing a little work on it. I had cleaned out many non-selling products in May 2016.

So this week I deleted the rest of the jelly bean designs, probably 69 items at most. There weren't many sold items among them. Then, I deleted a few non-selling products in the nursery rhymes, mainly the tearaway placemats and the wall decals. Then, I consolidated the six nursery rhyme designs under one category. Finally, I re-did titles, tags, and descriptions on six out of 104 nursery rhyme products. Yesterday, the zrank on the store changed. It went down one to 3. Hey, if I keep working, I bet I can get it down to 0. Laughing

Sorry to hear that you've been clipped by the zRank monster. It's so discouraging.

If you deleted some designs that had sold, that could be a factor, as it affects your ratio of products sold to total products.

Another thing that could be at work is if by deleting items, you reduced the overall variety of products on offer in the affected store.

Likewise if you deleted newer products, potentially affecting the store's 'freshness'.

All theory, of course. It's probably not any one thing, but some combination of factors.


Well to fix the first possible issue, I added the nursery rhymes to a baby Pinterest board that I had started but was also dormant and I started a childrens party Pinterst board. Then I will do some tweeting. Maybe I can generate some sales to make up for the few lost sold items. I don't want to delete anything else in that store to improve the sold to unsold ratio. I see that I have a lot more competition in nursery rhymes than I did three years ago but they are reprints from really old books which are different from mine. I just have to get mine moved up in the Zazzle MP.

To fix the variety issue, I have to get some new designs going. I just need to research what is hot in childrens' designs and come up with ideas that I like in my skill set.

To fix the freshness, temporarily I can see how putting some of our old designs where appropriate on some of the new products that have been added in the last three years works but adding new designs is still probably best.

So, now I have a plan of action to add to workng on tags, titles, and descriptions.
Posted: Thursday, July 11, 2019 1:06:27 PM
zRank is making me sad today - dropped down to a 4 again. I know there's stuff I need to work on, but this just makes me want to not even bother + quit creating new offerings entirely.

zRank has to be one of the most discouraging things we've ever been 'gifted' by Zazzle.
Posted: Thursday, July 11, 2019 1:16:13 PM
Fuzzy Felosarix wrote:
zRank is making me sad today - dropped down to a 4 again. I know there's stuff I need to work on, but this just makes me want to not even bother + quit creating new offerings entirely.

zRank has to be one of the most discouraging things we've ever been 'gifted' by Zazzle.


yes, I agree. It is very demotivating.
Posted: Thursday, July 11, 2019 2:35:04 PM
I am happy to be at a 4 which has haeppend over the last 6 mths. last year I cleaned out a lot of products which I created at the beginning with terrible decriptions. my sales have jumped hugely(not sure why), and I got rid of all the items created with quick create, only keeping those with views or sales. I am not trying to get higher rank, just more sales. Smile focussing on those images few can do, like real photos of real paua shells, which of course come from here, in NZ. Smile Smile
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