Use a category or set up a new store?
Posted: Tuesday, May 21, 2019 4:25:59 AM
Hi all
I'm not sure whether to set up my new venture into wedding stationery as a category in my main Boom Beetle Design store, or as a separate stationery shop. At the moment the few invites I've done are under a category called Wedding Shop, although I've spent some time with tags and descriptions so they should be picked up under 'wedding invitations'in search.
Do people find categories can get lost if they are marketed under the main general store?
I'd be interested to hear how others tackled this please?
Posted: Tuesday, May 21, 2019 5:34:38 AM
I don't think it really matters, one store is easier to manage in my opinion. I have 3 stores, 2 of the stores have the same subject so I should have put it into one shop instead of making a separate store for it.
Posted: Tuesday, May 21, 2019 8:22:54 AM
Thanks Waterart.
I think I may just leave it under the main shop really. I'm trying wedding stationery as it's said to be a popular earner. I'd never considered it before reading some other threads.
Posted: Tuesday, May 21, 2019 9:56:04 AM
I’ve just started designing wedding/other invitations and, since I feel they still work with the style and overall theme of my shop, I am just giving them their own category. Though I am considering mixing them into the existing categories and just making sure design each has its own collection. One shop is all I want to have to manage and I keep hearing how little people actually visit our shops so I feel collections are really important for merchandising sets.
-Malissa
Posted: Tuesday, May 21, 2019 10:29:53 AM
Steph M wrote:
Thanks Waterart.
I think I may just leave it under the main shop really. I'm trying wedding stationery as it's said to be a popular earner. I'd never considered it before reading some other threads.


if you decide to go with one store you can always market your wedding items with collections as well. That is what I do.
Posted: Tuesday, May 21, 2019 1:27:50 PM
Thanks Malissa and Shelli for feedback. That's really helpful.

I think that collections sounds like a good idea. I haven't tried that yet so will give that a whirl I think too, once I've built up a good body of designs under stationery.
Posted: Tuesday, May 21, 2019 1:55:42 PM
Shelli Fitzpatrick wrote:
Steph M wrote:
Thanks Waterart.
I think I may just leave it under the main shop really. I'm trying wedding stationery as it's said to be a popular earner. I'd never considered it before reading some other threads.


if you decide to go with one store you can always market your wedding items with collections as well. That is what I do.


Collections are not limited to one store, you can put product from one store into the collection of another store.

So if you are really invested you can create a very complex system of store, categories and collections.

So far I have resisted to create a second store, because setting up a store with media and all the bells and whistles is a lot of work, but once the store is set up, I don't see how a second store is more work than maintaining categories and keeping this one store tidy enough so it is manageable.

Reorganizing a main store is just as stressful and hard work than setting up several stores and maintaining stores with a good proportional inventory that is easy to browse.

Much of my store is only accessible via search terms due to zazzle cropping results. Several special interest stores also means every item is click-able without the help of search terms. Spreading the inventory across several stores is kind of enabling window shopping in a mall. But it also means the visitor has to realize that there is more than one store.

I don't have read any studies on how important "online window shopping" really is and whether it is a thing at all.

When I was little I spent hours with several hundred pages thick paper catalogs. These days a company gets a mail to exclude me from their paper waste, since I have access to their online store and there I browse and search with and without the intent to buy right away.

So I guess browsing is a thing at least for me.

I hope my little ramble helps. Love

-.-


Posted: Wednesday, May 22, 2019 10:17:01 AM
Thanks Vivien.
I didn't realise collections could be so inclusive, across stores too. I'll have to have a good think and look at how other people have structured their stores for inspiration.
Posted: Wednesday, May 22, 2019 11:53:18 AM
Speaking as a mere hobbyist rather than a serious designer, I personally wouldn't do a separate store unless I was a seasoned promoter with a plan mapped out for what I'm going to create, the audience I'm going to target, and in possession of the knowledge of where to find them and how to market to them. If you're just dipping your toe into these waters, maybe it's better to experiment a little before opening a separate, dedicated store.

But if there are people successfully running multiple stores who wish to voice a different opinion, I'd give theirs more weight than mine.
Posted: Wednesday, May 22, 2019 3:27:34 PM
Purely from a SEO standpoint the categories come with zero value, since they are addressed with non descriptive ID, while storenames appear in the address, so

with category you get:

https://www.zazzle.com/store/vivendulies/gifts?cg=196954012628497890
for zazzle.com/store/vivendulies > baby and toddler gifts

with collections you get
https://www.zazzle.com/collections/pillows_for_kids-119048883398427135
zazzle.com/store/vivendulies > Pillows for Kids
But I'm limited to 200 products and you have to scroll and have them roll out.
Once your collection is full you can start a new collection but I find this solution suboptimal. I did it with my shirts talking series.
And I broke my anchor series apart because they wouldn't fit in one collection anymore

with a store you get
the keyphrase in in the url
So from a SEO standpoint the store with collections tells the search engine the most about your store if you put keyphrases in your store name like Stephs-Wedding-Designs

zazzle.com/store/stephs-weeding-designs/

Same as with collections, but with a store you have more options to organize your product unlike with collections.

Collections are definitely faster but once you have 200+ collections they get a pain in itself since you can't organize collections, they are in whatever order you sort them and reorganizing can be a pain.

Just shuffling season collections like Valentine or Christmas back and forth is very annoying.
Posted: Wednesday, May 22, 2019 3:39:44 PM
-.-

Btw: I frequently get annoyed when zazzler talk about their designs without a link and don't mention in which of their stores they put the item either.

There is another thing to consider and that is organzing and promoting and keeping it straight in your head ... ect. all the where is what.

Grin
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