Store organization
Posted: Tuesday, July 16, 2019 12:24:09 PM
I've gone back and forth with my store - making it pretty by creating my own category covers, playing with the layout, collections first, etc. I absolutely know that everyone has their preference as well as knowing customers don't usually visit our stores per se.

I created my own category "covers" to make my store a bit more appealing - but is it worth the trouble? I think Elke's blog was where I got the suggestion. But tiptoeing through some of your stores it doesn't seem a common practice. And may be more time consuming for me when I could just forget about them and let Zazzle do the categorizing.

Share your valued opinions ... Happy

Posted: Tuesday, July 16, 2019 12:38:00 PM
It depends. If you're trying to make your store a destination for customers through heavy external promotion, then the extra work makes sense. Otherwise, maybe not so much.
Posted: Tuesday, July 16, 2019 1:02:06 PM
Your store looks nice & elegant & tidy.

I do think it's worth it personalizing your store. And even if people aren't visiting a store directly, being able create Categories and Collections of our own making helps US stay organized in whatever way makes sense to us.

I make Categories by broad product type since Zazzle's own category sorting & navigation isn't that user-friendly, and then I use Collections to sort by design theme, so every product goes into one Category and one Collection. I don't show Collections on my home page because people can click on the Collections tab to see them (and I note that in my About - I figure if people have come this far to my page they'll read the blurb at the top, LOL) and I don't show Newest Products because I think it just adds clutter, especially if all of your newest items are the same design. I wouldn't want people to land on my page and see all the same design. I do show Last Sold though because I think it helps with shopper confidence if they can see, OK, I am not the first/only person to ever order from this store.


Posted: Tuesday, July 16, 2019 1:10:53 PM
·▽·


My main store is mess and it takes a massive effort to get it pretty and organized, so I concentrate on collections.

Because of the 17 page limitation you need categories to make your store browse-able for an aimless just for fun online window shopping. So if you invite leads to "window shop" to your online store the effort is essential and you don't waste your time at all.

·△·


Posted: Tuesday, July 16, 2019 3:06:20 PM
Thank y'all for the input, much appreciated! My social media links are directed to the main store, so having it look nice is a goal.

Which, Coleen, thank you for the compliment! Just what I'm going for!

I do think I was going overboard making covers for the subcategories. I'm going to stick to main category covers and be done. I can see what you mean about the Collections and New Products. I have just now sold my first product (hopefully it'll go through LOL), so it'd be pointless to add the Last Sold right now.

Thanks again!

-Lisa


Posted: Tuesday, July 16, 2019 3:42:14 PM
LavenderMintGraphics wrote:
Thank y'all for the input, much appreciated! My social media links are directed to the main store, so having it look nice is a goal.

Which, Coleen, thank you for the compliment! Just what I'm going for!

I do think I was going overboard making covers for the subcategories. I'm going to stick to main category covers and be done. I can see what you mean about the Collections and New Products. I have just now sold my first product (hopefully it'll go through LOL), so it'd be pointless to add the Last Sold right now.

Thanks again!

-Lisa




If you did add the "last sold " grid it would fill in with other products that haven't really sold yet just so that is has no empty spots. I think it takes them according to popularity (most views) ?
Posted: Wednesday, July 17, 2019 6:28:25 AM
Shelli Fitzpatrick wrote:
LavenderMintGraphics wrote:
Thank y'all for the input, much appreciated! My social media links are directed to the main store, so having it look nice is a goal.

Which, Coleen, thank you for the compliment! Just what I'm going for!

I do think I was going overboard making covers for the subcategories. I'm going to stick to main category covers and be done. I can see what you mean about the Collections and New Products. I have just now sold my first product (hopefully it'll go through LOL), so it'd be pointless to add the Last Sold right now.

Thanks again!

-Lisa




If you did add the "last sold " grid it would fill in with other products that haven't really sold yet just so that is has no empty spots. I think it takes them according to popularity (most views) ?


Interesting, I'll see what it does. Okay ... I tried and it only shows the one product, so I'll wait to get more sales.

Another quick question ... how do I get all my categories to show up? They all have covers and have products in them. I did a lot of moving things around last night at home and hoped they'd all show up today, but they ain't.
Posted: Wednesday, July 17, 2019 6:47:48 AM
Category changes seem to take longer to index. Give them 48 hours, at least.
Posted: Wednesday, July 17, 2019 6:50:16 AM
Fuzzy Felosarix wrote:
Category changes seem to take longer to index. Give them 48 hours, at least.


Ok, thanks Fuzzy!
Posted: Wednesday, July 17, 2019 7:04:58 AM
Try tip toeing through Silver, Gold, Platinum and Diamond stores...

If your goal is to earn money and not just share your artwork and maybe make a little extra money...

It is not real easy to find them, as there is no list, but as you read the forums look for their badges. A few are kind enough to participate in the public forums...

And I'd note that its much better to put in that work up front, then to create a thousand items and then go back and do it... (personal experience)

And note that I am only a pro level seller... not even yet a bronze... but well on my way, fingers crossed...

Grin
Posted: Wednesday, July 17, 2019 7:34:23 AM
Josh B wrote:
Try tip toeing through Silver, Gold, Platinum and Diamond stores...

If your goal is to earn money and not just share your artwork and maybe make a little extra money...

It is not real easy to find them, as there is no list, but as you read the forums look for their badges. A few are kind enough to participate in the public forums...

And I'd note that its much better to put in that work up front, then to create a thousand items and then go back and do it... (personal experience)

And note that I am only a pro level seller... not even yet a bronze... but well on my way, fingers crossed...

Grin


I reached bronze with my chaos. I've seen silver with hidden store so no public store at all. There are a lot of ways to reach that goal. Having nice category covers is only one approach of many and fancy up your storefront also includes actively promote this effort so it can impress people and hopefully lead to word of mouth about a lovely store they visited on zazzle.

•••
Posted: Wednesday, July 17, 2019 12:40:47 PM
Thanks for the input. I've visited quite a few stores and I lean toward the more organized, pretty layouts. I may go back and redo the subcategories at some point, but I was trying to make them match the Zazzle categories and I was confusing myself getting things right! Yes, it'll be a job if I do lol.

I'm sure Zazzle is similar to Etsy or any other place in that if someone were to ask a person where they got that cute tote, they'd respond with Zazzle or Etsy and not the designer shop.

On another note, it was slow at work today so I managed to get twelve new items listed.
Posted: Thursday, July 18, 2019 4:57:56 AM
@LavenderMintGraphics - You mentioned your subcategories twice but as of this morning none of your nine main categories have any showing. Maybe you deleted them? I don't know, just and FYI that there aren't any showing.
Posted: Thursday, July 18, 2019 6:33:24 AM
Col's Creations wrote:
@LavenderMintGraphics - You mentioned your subcategories twice but as of this morning none of your nine main categories have any showing. Maybe you deleted them? I don't know, just and FYI that there aren't any showing.


Yes, I did have subcategories with matching covers. I found I was getting bogged down creating the right subcategory. Like Office & School, then Post-it Notes, Flat cards, Stationery, etc. so I deleted them and put them all in the main category like yours.

Now I have to change some of my covers because Zazzle keeps renaming theirs! Home & Living is now just Home, Office & School is just Office. I probably should just name them appropriately like you have.
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