Simplified Storfront Catagories
Posted: Thursday, August 08, 2019 4:27:40 PM
I felt like my organization in my store was getting a bit out of hand. I pretty much had a category for every animal species in my shop on my front page and I had an image for each of my categories (just a design not a label)

Anyways yesterday I decided I needed to simplify. I watched a youtube video by the famous Elke Clarke and have been trying to go with that method.

I made 6 main categories with labels for my front page and took all the images down from everything else! Woot! It took me all day to do!
But now I have "Christmas" "Pets" "Wildlife" "Fantasy" "Zodiac" and "Mandalas"

I still have a "Odd&Ends" catagory for designs I don't know were to put anywere else but I don't have it labeled. I also have an Easter Bunnies Catagory that needs a bit of sorting...I was thinking of trying to fit it into one of the other Categories though, Maybe changing it to "Bunnies" and moving it to pets or wildlife.

I still have a bit of work to do as I have a number of sub-catagories I want to re-create now that everything is moved...but I think it looks a lot easier to navigate!

I was just wondering if anyone else uses this method and if they have had any success with it?

I'm sure not many people actually go to my store front to shop but hopefully its easier now for the few who do.

Also if anyone wants to check out what I did and has anything constructive or advice feel free!
Posted: Thursday, August 08, 2019 4:48:56 PM
Shadowind_ART wrote:
I felt like my organization in my store was getting a bit out of hand. I pretty much had a category for every animal species in my shop on my front page and I had an image for each of my categories (just a design not a label)

Anyways yesterday I decided I needed to simplify. I watched a youtube video by the famous Elke Clarke and have been trying to go with that method.

I made 6 main categories with labels for my front page and took all the images down from everything else! Woot! It took me all day to do!
But now I have "Christmas" "Pets" "Wildlife" "Fantasy" "Zodiac" and "Mandalas"

I still have a "Odd&Ends" catagory for designs I don't know were to put anywere else but I don't have it labeled. I also have an Easter Bunnies Catagory that needs a bit of sorting...I was thinking of trying to fit it into one of the other Categories though, Maybe changing it to "Bunnies" and moving it to pets or wildlife.

I still have a bit of work to do as I have a number of sub-catagories I want to re-create now that everything is moved...but I think it looks a lot easier to navigate!

I was just wondering if anyone else uses this method and if they have had any success with it?

I'm sure not many people actually go to my store front to shop but hopefully its easier now for the few who do.

Also if anyone wants to check out what I did and has anything constructive or advice feel free!





I feel your pain ... I primarily paint watercolor flowers - 42 to be exact and putting 'each' flower on several products has driven me nuts ... I just make my store so at least "I" can find stuff .. good for you! ....keep it up!
Posted: Thursday, August 08, 2019 5:30:36 PM
Thanks!

Oh gosh yeah I know what you mean! I tend to Not use quick create because usally my designs need fiddling around with to look good on each product, so I tend to make all my products individually too.

It takes a quite a while and I can be kind of random about it so as to keep myself from getting too bored. Although I've been trying to make sure each design is on at least 5 products, but its tough!
Posted: Thursday, August 08, 2019 5:40:39 PM
@Shadowind_ART - Looks good to me. In real life I am the sort who needs to over-organize to the point of making myself crazy but here on Zazzle I went with just some broad main categories and no subs. I think it's easier for me, not struggling too much with things like "should I put bunnies in Pets or Wildlife?" but I think it makes for a simpler store interface for the shoppers who end up browsing that way. From a shopper viewpoint, I personally am not a fan of stores where you need to drill down through multiple levels of categories to get to the product selection. And as a seller, I think forcing people to browse a broader category means they have much better chance of seeing something else they like but didn't know they were looking for. I mean, if say Crows, Turtles, Owls, and Wolves are all together in Wildlife people who might be looking for owls might see a turtle they really like too. Like grocery stores that purposefully don't give you a straight path from bread to milk - they want you to find other stuff you didn't know you needed until you saw it. If you separate all your things into too many sub categories, that person who thought they wanted a owl picture might never see that awesome turtle design they also really like now that they've seen it cause you know, if they can go straight to just owls they're going to miss all that. Just my personal take. Your store looks very nice IMO.
Posted: Thursday, August 08, 2019 6:07:40 PM
Col's Creations wrote:
@Shadowind_ART - Looks good to me. In real life I am the sort who needs to over-organize to the point of making myself crazy but here on Zazzle I went with just some broad main categories and no subs. I think it's easier for me, not struggling too much with things like "should I put bunnies in Pets or Wildlife?" but I think it makes for a simpler store interface for the shoppers who end up browsing that way. From a shopper viewpoint, I personally am not a fan of stores where you need to drill down through multiple levels of categories to get to the product selection. And as a seller, I think forcing people to browse a broader category means they have much better chance of seeing something else they like but didn't know they were looking for. I mean, if say Crows, Turtles, Owls, and Wolves are all together in Wildlife people who might be looking for owls might see a turtle they really like too. Like grocery stores that purposefully don't give you a straight path from bread to milk - they want you to find other stuff you didn't know you needed until you saw it. If you separate all your things into too many sub categories, that person who thought they wanted a owl picture might never see that awesome turtle design they also really like now that they've seen it cause you know, if they can go straight to just owls they're going to miss all that. Just my personal take. Your store looks very nice IMO.


Even though I have sub categories in my main store you can just browse the main category also and see everything that is in there all at once or you can click on the sub cat link to the left to only see what you are really looking for. I once had a comment from someone who said it was easy to navigate this store.

My second store only has main categories so far but it is far less organized and looks a bit chaotic. I need to sub cat it someday soon, now that there are 1200+ products.
Posted: Friday, August 09, 2019 2:03:21 AM
On PD that is purely animal related I prefer to organize the categories primarily by product group and products mixed with themes/styles when useful, and to group the designs in collections. This allows you to organize your store in your own way, depending on your own product assortment, and to put your designs in more than one collection when applicable, e.g in "dogs" and "christmas". Be aware that only 150 items can be shown within a collection, so you may want to split em up, and only 1000 collections can be totally made.

Category Examples:

1. Home - Pillows and Blankets (for the matches)
1.1 Photo Templates
1.1.1 Throw Pillows
1.1.2 Fleece Blankets
1.1.3 Sherpa Blankets
1.1.4 Throw Blankets
1.1.5 Baby Blankets
1.2 For Dog Lovers
1.2.x the products again
1.3 For Cat Lovers
1.3.x the products again
1.x whatever else

2. Cases and Sleeves (sorted by case brand/type, impossible to sort by phone brand)
2.1 Case Mate Phone Cases for iPhone + Samsung
2.1.x Themes/Styles
2.2 Otterbox Phone Cases for iPhone + Samsung
2.3 Incipio Phone Cases for iPhone xyz
2.4 Speck Glitter Phone Cases for iPhone X
2.5 iPad Sleeves
2.6 Laptop Sleeves
2.7 Macbook Sleeves
2.x whatever else

Other category groups:

Home - Bath (all bathroom stuff)
Pets - all pet stuff as bowls plus all stuff especially created for pets, e.g. bandanas
Home - Bedding
Cards & Stationery - greeting cards, postcards, writing paper/stationery, envelopes etc sorted by theme, e.g. xmas, easter, thank you etc

Collections will be split up in Theme and/or Design and matching product groups when needed, e.g. Home Decor/Phone Cases for Dog Lovers, Collie Shapes - Phone cases/Home Decor/whatever, Furry Christmas Greeting Cards/ornaments/Stationery etc.

Spent a lot of time figuring out the best way possible what suits my needs best. This includes also my own quick finding.

p.s. don't check it right now, all old test stuff atm, will be completely redone from scratch


Posted: Friday, August 09, 2019 9:05:22 AM
Love thanks for the input everyone!

Quote:
Even though I have sub categories in my main store you can just browse the main category also and see everything that is in there all at once or you can click on the sub cat link to the left to only see what you are really looking for. I once had a comment from someone who said it was easy to navigate this store.


Its great that you were able to actually get a comment from a customer giving you feed back on this! That was sort of what I was thinking with my sub catagories.

As long as I don't put an image with them they don't show up and look messy...but if someone is really looking for something specific they should be able to find it too if they use the little drop down menu. I figure i don't want to make things too hard to find, but easy to window shop too Grin Grin Grin
Posted: Friday, August 09, 2019 11:01:09 AM
Periodically, I make products that I can't seem to categorize because, well, I haven't set up a category for them. I think, "You really ought to do something about this," and then I go find something else to do.
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