Setting royalty rates and referral advice
Posted: Monday, September 02, 2019 9:17:47 AM
Hello, I made the mistake (sorta) of creating greeting cards for birthdays, anniversaries, etc. first...I sell them pretty steadily, but they are cards that most folks would buy one for a specific person. I have done some holiday cards, and done ok so far...my question is this - I hear chatter about keeping your "across the board" royalty rate below 15% to be featured or promoted by Zazzle...I have a flat 15% setting right now. Would 14.99% bring me more traffic?

Secondly, are many of you promoting online to get an add'l 15% referral? I need to do that, but have not yet. I feel that social media has not helped me at all...but targeted searches (including google) pull many of my products up on page 1.

Advice would be most appreciated!

Bill
Posted: Monday, September 02, 2019 9:36:20 AM
The biggest reason many set to 14.9 (not 14.99) is to avoid the 5% transaction fee that kicks in at 15% or higher. Not everyone uses across the board royalties.

Also, yes, Zazzle does say somewhere that they only promote royalty rates lower than 15%.

I do promote on SM in pursuit of the referral and sometimes get them.

(more often now that I subscribed to the Nifty tools created by fellow Zazzle designer HightonRidley, and I get no kickback for recommending them btw)

you can find his tools in the Zazzle tools forum section.

Good luck.
Posted: Monday, September 02, 2019 9:37:28 AM
Re: Royalty rates: I haven't been able to discern any difference between the strategies I've tried (low, high, flat, graduated). At present, I don't use a flat royalty rate. Mine are inversely proportional - the more expensive the item, the lower the royalty rate. They go all the way from 5% to 30%, depending on the item.

I advise against setting your royalties too low. I'm not convinced that it really helps one's sales. I only use my lowest rate on very expensive items. If you have it too low on inexpensive things, there's the danger of seeing a $0 royalty when Zazzle runs some of its more extreme sales.

Re: Referrals: Some people find success in making referrals, some don't. I would advise promoting for the possibility of more people seeing your work. I personally don't focus on referrals because I haven't received one in 4-1/2 years, apart from my own self-referred purchases.
Posted: Monday, September 02, 2019 11:34:38 AM
Shelli and Fuzzy...thanks for the insights. I re-read my post, and just wanted to say that cards have been less of a focus lately, and higher ticket items are now my primary goal. I'm having some success, but just can't see spending more than I've made for a store evaluation or consultant (Elke Clarke, etc) to make it happen...trial and error, and better tagging, etc. for me!
As a career graphic designer/creative director, I enjoy the work, but would really like to make some money with it
Posted: Monday, September 02, 2019 12:41:14 PM
Bill Herrin wrote:
Shelli and Fuzzy...thanks for the insights. I re-read my post, and just wanted to say that cards have been less of a focus lately, and higher ticket items are now my primary goal. I'm having some success, but just can't see spending more than I've made for a store evaluation or consultant (Elke Clarke, etc) to make it happen...trial and error, and better tagging, etc. for me!
As a career graphic designer/creative director, I enjoy the work, but would really like to make some money with it


I just want to say one thing about cards... Bulk sales, don't give up on them, I like selling 200 postcards at a time, The royalty on them is nothing to sneeze at.



Posted: Friday, September 06, 2019 5:20:32 PM
Bill Herrin wrote:
Shelli and Fuzzy...thanks for the insights. I re-read my post, and just wanted to say that cards have been less of a focus lately, and higher ticket items are now my primary goal. I'm having some success, but just can't see spending more than I've made for a store evaluation or consultant (Elke Clarke, etc) to make it happen...trial and error, and better tagging, etc. for me!
As a career graphic designer/creative director, I enjoy the work, but would really like to make some money with it


Hi Bill

You are obviously super talented and as you noted you have sold well now that you are creating higher priced items.

My suggestion is to increase the above $50 per customer order items. Since you only have about 40 products that have a price tag of $50+ you can definitely add more of these items. The other thing to focus on is create your cards that sell well for niches and occasions where the order is not "1" as you mentioned and also others have in the thread.

I have most items at 10% and it has worked well for me.

I also noticed your Pinterest account has a website that is a broken link.

Have an amazing day.

Best
Elke
Posted: Friday, September 06, 2019 7:10:16 PM
Elke Clarke wrote:
Bill Herrin wrote:
Shelli and Fuzzy...thanks for the insights. I re-read my post, and just wanted to say that cards have been less of a focus lately, and higher ticket items are now my primary goal. I'm having some success, but just can't see spending more than I've made for a store evaluation or consultant (Elke Clarke, etc) to make it happen...trial and error, and better tagging, etc. for me!
As a career graphic designer/creative director, I enjoy the work, but would really like to make some money with it


Hi Bill

You are obviously super talented and as you noted you have sold well now that you are creating higher priced items.

My suggestion is to increase the above $50 per customer order items. Since you only have about 40 products that have a price tag of $50+ you can definitely add more of these items. The other thing to focus on is create your cards that sell well for niches and occasions where the order is not "1" as you mentioned and also others have in the thread.

I have most items at 10% and it has worked well for me.

I also noticed your Pinterest account has a website that is a broken link.

Have an amazing day.

Best
Elke


Thanks Elke for the freebie!
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