Seeking Smart and Effective Product Names and Tags
Posted: Thursday, April 17, 2014 11:01:52 AM
I use the word "custom" (or a variation) in product names. After seeing a Pro using tags like "custom" "customize" "personalize" etc I picked up the habit. Awhile back on the Forum someone told me not to use these words but rather use descriptive words like "cute" and "girly" Lately I've been reading more posts on the forum advising against the use of tags like "custom" and "personalize". My question is two-fold -- should these words not be used AT ALL or just not as power tags? Is the word "custom" in a product name a problem? I would think that these words might be used by someone Googling (not searching the marketplace). Feedback appreciated!
Posted: Thursday, April 17, 2014 8:51:47 PM
FMH Design wrote:
I use the word "custom" (or a variation) in product names. After seeing a Pro using tags like "custom" "customize" "personalize" etc I picked up the habit. Awhile back on the Forum someone told me not to use these words but rather use descriptive words like "cute" and "girly" Lately I've been reading more posts on the forum advising against the use of tags like "custom" and "personalize". My question is two-fold -- should these words not be used AT ALL or just not as power tags? Is the word "custom" in a product name a problem? I would think that these words might be used by someone Googling (not searching the marketplace). Feedback appreciated!


Since the power tags are only on Zazzle, I wouldn't use "customize" or "personalize" within those ten. I haven't used them very much, and when I did, it was when I first started out a few years ago and didn't know one way or the other about using them.

I can't remember if they shouldn't be used at all or not.

I try to focus much, much more on using tags and phrases that are suited for the actual design and theme, like "red roses", "floral theme", "long stemmed roses", "pink and white flowers", etc.
Posted: Thursday, April 17, 2014 9:23:01 PM
Thank you for your response. Yes, as time allows I am switching out the "custom" variety of power tags for the more descriptive tags. I just don't know that it makes sense to delete them entirely since people may be searching the internet for custom products. The temptation to delete the tags all together is there....since I could remove from multiple products at once. Product by product would take forever! However if I had a total of 15 tags and five were 5 power tags such as "custom" "customized" "personalize" "customizable" "personalized"......and I deleted those tags altogether, the 5 gray/non-power tags wouldn't automatically turn blue/become power tags -- right? I'd still have to go product by product to "turn them on" -- so to speak. (Or strategically batch groups to try to hit them at once)
Posted: Thursday, April 17, 2014 9:37:08 PM
You don't need to use words like custom, personalized, etc as power tags. Zazzle already uses those tags for us. The same with "gifts".
Posted: Friday, April 18, 2014 12:54:17 AM
FMH Design wrote:
Thank you for your response. Yes, as time allows I am switching out the "custom" variety of power tags for the more descriptive tags. I just don't know that it makes sense to delete them entirely since people may be searching the internet for custom products. The temptation to delete the tags all together is there....since I could remove from multiple products at once. Product by product would take forever! However if I had a total of 15 tags and five were 5 power tags such as "custom" "customized" "personalize" "customizable" "personalized"......and I deleted those tags altogether, the 5 gray/non-power tags wouldn't automatically turn blue/become power tags -- right? I'd still have to go product by product to "turn them on" -- so to speak. (Or strategically batch groups to try to hit them at once)


You're welcome.

Yes, you have to type the tags as the first ten in order to have them be listed in blue/power tag color, or you can click the corner of a blue one to change it gray, then a gray one to change it to blue.
Posted: Friday, April 18, 2014 6:25:40 AM
Thanks to you both. Yes, I understand that these words are useless as power tags (and will turn off such blue tags as time allows) but I am still seeking clarity on whether turning them gray or deleting them entirely is the smarter way to go. I'm unclear as to whether such tags are are helpful for internet searchers or completely redundant since Zazzle uses them on our behalf in a way that we can't see.

Nyxxie -- you mentioned no need to use words like "gift" what about tags like "baby shower gift" or "baby shower" for a pacifier? Or "bridesmaid gift" for a compact mirror? Again, I understand that these tags are likely unnecessary for the purpose of Zazzle marketplace searches -- but I don't know if they are helpful, harmful, or just neutral in the larger web context. THANK YOU!!
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