Pro Sellers: Whats the best Royalty Percentage to use?
Posted: Thursday, June 24, 2010 10:30:38 AM
a question for prosellers and those who have had many sales in their store, what royalty percentage works best for you, do you set this percentage on all products or certain products, for example 20% on buttons but leave it as 10% on shoes(as its very expensive anywyay) thanks in advance for your reply!

www.prettyrobot.co.nr <|-- my zazzle Store
Posted: Thursday, June 24, 2010 10:54:15 AM
My default royalty is set at 19%. I use a higher percentage on some items such as magnets, buttons and stickers. I use a lower percentage on other items such as ties, shoes and trucker hats. It depends a bit on the work involved in the design, and what I would personally pay for it myself. I think it has been suggested that somewhere between 15% - 25% may be a good range to start with, and then you could see how it goes from there.
Posted: Thursday, June 24, 2010 11:45:55 AM
My royalty is set at 26%. I just recently bumped up my invitations to 30% though. And my shoes are at 26% too.
Posted: Friday, June 25, 2010 5:50:26 AM
I set mine at 20% across the board and then change it (if need be) later depending on the product. Some higher, some lower to 'entice' buyers.
Posted: Saturday, June 26, 2010 11:23:45 AM
thank you for the reply!
Posted: Sunday, June 27, 2010 6:01:59 PM
im not a pro seller, but believe it or not, when i raised my percentage this month, i started to sell more. Shocked

dont ask me why, but hey, if the people want to pay more, who am i to tell them no...lol....Happy

but due to my raising of prices I am now able to have my own sale...like 4th of july products and stuff.
Posted: Saturday, July 03, 2010 5:55:38 AM
prettyrobot wrote:
a question for prosellers and those who have had many sales in their store, what royalty percentage works best for you, do you set this percentage on all products or certain products, for example 20% on buttons but leave it as 10% on shoes(as its very expensive anywyay) thanks in advance for your reply!

www.prettyrobot.co.nr <|-- my zazzle Store


the bulk of my stuff i think it's like 31.1% and for posters 50%. i feel that if the customer really wants it, the price isn't as bad as you think. i'm surprised at what people buy and how much they are willing to spend. i would mess with my prices, but they seem to work for me. i went higher in the beginning and they were selling, then they stopped. not sure if it was a coincidence or not. if they had a way where i could quickly mark up the prices on each item, without having to load pages of individual items - i would experiment more.


---Mike Savad
Posted: Saturday, July 03, 2010 6:00:19 AM
doodles_daddles wrote:
im not a pro seller, but believe it or not, when i raised my percentage this month, i started to sell more. Shocked

dont ask me why, but hey, if the people want to pay more, who am i to tell them no...lol....Happy

but due to my raising of prices I am now able to have my own sale...like 4th of july products and stuff.


so what is the current number and what was it before?


---Mike Savad
Posted: Thursday, November 10, 2011 7:34:44 AM
Usually 25-30. A bit less for the more expensive items, and a bit more for posters and photo enlargements.
Posted: Thursday, November 10, 2011 11:33:13 AM
I'm wondering then why Zazzle wrote in a newsletter recently how price sensitive sellers are and that you should leave your royalty at 10% in the beginning to attract customers.
Posted: Thursday, November 10, 2011 12:35:44 PM
I think there isn't some universal rule, because it all depends on the product itself.


Btw, at Zazzle's "help" (about royalty section) wrote the following:

* For greater royalties that 20% and 5% transaction fee will be applied.

Does this mean that Zazzle to 21% royalty automatically will apply 5% (+) or a 21% royalty (or greater) takes 5% (-) ?
I'm trying to calculate, but don't succeed.
Posted: Thursday, November 10, 2011 12:58:25 PM
Up to 20% you get your full royalty, at 21% or more you loose 5% of your royalty
Posted: Thursday, November 10, 2011 5:45:51 PM
.
2,000 % is a good start! Seriously - YOU need to assess the time you have in something - how long it will sell, etc etc etcetera, so YOU can decide what a good percentage will be for YOUR stuff.

And the 21% is 21% of the price - where the 5% is 5% of the 'commission' - NOT the overall price. Just to be clear.

Idea
Posted: Friday, November 11, 2011 9:08:01 PM
I've wondered about this too. I'm still building up my inventory, but I've been leaving everything at 10%. I guess at this point I have nothing to lose by trying a higher percentage, since I've only had a few sales here and there.

It's kind of a scary thing. I don't want to scare potential buyers off with "high" prices, but I hate making peanuts too!

Oh, what to do, what to do!
Posted: Sunday, November 13, 2011 8:21:43 AM
Very helpful information, MerchieMart. Thanks. I went to your z.ddns.net page and you have some nice tools there. I'm curious about the mosaics, though. Are they just a creative way of linking products, or ???
Posted: Monday, November 21, 2011 6:38:03 PM
Thanks for the insights on royalties. MerchieMart - how did you do that stats list? Is it a mean of all of your Zazzle items or items that were made that day? Really interesting. Thanks!
Posted: Tuesday, November 22, 2011 3:12:46 AM
My canvas wraps don't even sell at 12.5%....how would I get them to sell at 58%?
Posted: Tuesday, November 22, 2011 4:04:26 AM
artNimages photography & graphic design wrote:
My canvas wraps don't even sell at 12.5%....how would I get them to sell at 58%?

LOL - I´m with you there xd

♥ Hilly
Posted: Tuesday, November 22, 2011 4:37:36 AM
I stick to 10% on everything.
Posted: Tuesday, November 22, 2011 1:48:43 PM
hm,... interesting sharing. thanks all!
I think I should experiment with up from 21%..
Posted: Thursday, November 24, 2011 4:33:16 AM
mousearte wrote:
Up to 20% you get your full royalty, at 21% or more you loose 5% of your royalty


I noticed this so I'm selling under 20% now most at 10-17.5 not sure if I can make any money at this rate though?
Posted: Thursday, November 24, 2011 4:34:36 AM
Rainbow Art wrote:
artNimages photography & graphic design wrote:
My canvas wraps don't even sell at 12.5%....how would I get them to sell at 58%?

LOL - I´m with you there xd

♥ Hilly


Mine are on 10 and still not one sale there, but if you get a big one sold it is happy days eh?
Posted: Thursday, November 24, 2011 4:43:34 AM
Sarah Trett wrote:
Rainbow Art wrote:
artNimages photography & graphic design wrote:
My canvas wraps don't even sell at 12.5%....how would I get them to sell at 58%?

LOL - I´m with you there xd

♥ Hilly


Mine are on 10 and still not one sale there, but if you get a big one sold it is happy days eh?

Maybe we´re too cheap Idea We should try 50%

♥ Hilly
Posted: Thursday, November 24, 2011 11:36:39 PM
I started with 10%, and though I don't get a ton of sales yet, they do come. When I bumped it up to 20%, for about two months, nada. When I lowered it back to 10%, sales again. :/ I suppose its best to keep your prices lower in the beginnning, and as you build up steady sales you can try raising the prices.
Posted: Thursday, November 24, 2011 11:42:41 PM
On a side note, I have also noticed that a lot of the products that I've sold coincide with Zazzle sales for that item...I think the general public is concerned with price and artsy collectors are the ones willing to spend more money. So maybe raise the percentage for fine art prints and like objects, and keep things like buttons and pins a bit lower so they are more accessible.
Posted: Friday, November 25, 2011 4:27:16 PM
In my E-Cig Skin store I have my pricing at 40% because I make 5 E-Cig skins on one bumper sticker so folks are paying only a dollar a skin. At other online stores they are asking 2 to 7 dollars for just one skin and some are not made of pure vinyl.. So people are getting a great deal at UCigMeCigECig...
Posted: Saturday, November 26, 2011 7:05:28 AM
My markup is 20% all across the board. I do fairly well in sales, so I don't really want to tempt fate by marking anything up higher Grin
Like they (whoever they are lol) say... Why fix what ain't broken?
Posted: Saturday, November 26, 2011 7:48:12 AM
@RainbowArt~maybe I should go to 15% for my canvas gallery wraps...
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