How tag phrases work
Posted: Thursday, January 10, 2019 9:02:15 AM
Hi! I am new to Zazzle and I am wondering how to maximize the visibility of my products through tag phrases. Despite much effort in thinking about effective and specific tags, I notice that the majority of my products have few or no views. Do I have to include the item type among my tags ( “baby bib” if I am selling a baby bib), and do search result combine single words from different phrase tags ( for example , if I have two tags : “red rose and black background “+ “ elegant pattern” does the search “ red rose pattern “ lead to my product?)
What is it best to do and not to do when dealing with phrase tags to make them effective?
Thank you in advance for your advice!
Posted: Thursday, January 10, 2019 9:27:50 AM
Hi, you don't need to add the product type (baby bib) to your tags. Just tag the design.

Last we heard individual words inside of phrases are supposed to be searchable so that any combination of the words should come up in a search.

I don't know how well it actually does work but I tag phrases with this idea in mind.

I hope this helps and you should also read all the sticky posts at the top of the New to Zazzle forum for much more of the best advice from veteran Zazzlers.

Good luck and enjoy.
Posted: Thursday, January 10, 2019 9:33:48 AM
never include the product type. Zazzle does this automatically.

never use the words "gift" or "personalize". Zazzle doesn't recognize them as tags.

When you use multi word tags, the Zazzle search breaks them apart into individual words unless the customer puts quotes around their search phrase.

Type red rose pattern and then "red rose pattern" into Zazzle's search bar and the difference in results will show you what I mean.

This means that if you tag "red rose and black background" and "elegant pattern" then the customer who types red rose pattern can find your design but the customer who types "red rose pattern" will not. I have no idea which type is more prevalent. It might be a mix.

I think best practice for tags is to have a cross section of tag types.
Some example tag types
color (e.g.red)
type of design (e.g. pattern)
design elements (e.g.rose)
style (e.g. elegant)
what holiday or event it's for if applicable (Christmas, birthday)
who it's for if applicable (kids,Mom)

A mix of multi word and single word tags is a good idea.


Be very careful that you never use a trademarked or otherwise copyright-protected word as a tag. This will get your product removed even if the design is 100% your own. This is easier said than done.


https://www.livandco.com/blog/13-copyrighted-trademarkedpatented-wordsslogansdesigns-that-you-should-stop-using-now-a-consumer-guide-for-alternate-search-terms-when-seeking-these-particular-items-by-liv-co


Posted: Thursday, January 10, 2019 9:38:54 AM
Sarah Calzolaro wrote:
Hi! I am new to Zazzle and I am wondering how to maximize the visibility of my products through tag phrases. Despite much effort in thinking about effective and specific tags, I notice that the majority of my products have few or no views. Do I have to include the item type among my tags ( “baby bib” if I am selling a baby bib), and do search result combine single words from different phrase tags ( for example , if I have two tags : “red rose and black background “+ “ elegant pattern” does the search “ red rose pattern “ lead to my product?)
What is it best to do and not to do when dealing with phrase tags to make them effective?
Thank you in advance for your advice!

1) It can take weeks for an item with reasonably good tags to move up in the rankings by external search engines. First their bots have to crawl the site and index your product page. Then people have to find it in the search engine's results in response to their search terms, click the link, and show enough engagement with what they find there for the search engine's algorithms to interpret their behavior as finding it valuable. And that's just one very simplified piece of the puzzle.

Why do I bring up external search engines? Because most people don't know Zazzle exists, and are going to find you through an external search engine, not by searching Zazzle themselves, at least initially.

2) Do not include the product type in your tags. Zazzle takes care of that.

3) Ideally, a search should first recognize exact matches for the terms supplied. This is where phrases tags instead of single keyword tags can be helpful.

Some search algorithms also utilize proximity. That is to say, if the keywords searched on occur next to each other in your tags, the item will be found, despite them not being together in a single phrase tag. So you should think about the order in which your tags appear. (To be clear, I'm not sure that Zazzle's algorithm utilizes keyword proximity, but other search engines may.)

4) Even if someone searches on a single keyword that you happened to include in a phrase tag, the search can still return your item as a match. So the answer to your "red rose pattern" example is 'yes'.

5) Re: Making phrase tags effective, the obvious answer is for them to be something that a customer would actually enter in a search box AND for them to actually be relevant to your product. Beyond the obvious (which I will acknowledge isn't necessarily always obvious, or just doesn't always occur to us when initially tagging), I haven't personally found a working strategy.

6) Bonus tip: Tagging for the literal and specific is probably better than broad, generic tags, as there will be more competition for the latter. But if you have a spare tag? Maybe consider throwing in a more general tag - because people do search on them.

7) Another Bonus Tip: A well written description ought to suggest possible keywords.

8) Final bonus tip: Don't neglect synonyms. I grew up in a household that called a 'couch' a 'davenport'. I've heard others call it a 'chesterfield'. And others might call it a 'sofa'. (Did you know that a sofa is allegedly supposed to seat more people than a couch? Where I come from, the terms tend to be applied in the opposite way. We would call the smaller 'loveseat' a sofa. Sometimes you may need to take into account regional differences.)
Posted: Thursday, January 10, 2019 10:07:17 AM
Quote:
never use the words "gift" or "personalize". Zazzle doesn't recognize them as tags.


I am not convinced that this is still the case because if you search the word gift you get many hits that only have that word as a tag and not in the description or title.

I actually saw one that had gift in more than one of the tags (no examples so as not to call anyone out) but it was on the first page and the word gift was not in the title or the description.

so if it is a phrase someone might search like "gift ideas for mom" I might try it to see what happens.
Posted: Thursday, January 10, 2019 11:19:39 AM
Thank you for the great advice!
Posted: Thursday, January 10, 2019 11:41:13 AM
Susannah Keegan wrote:

what holiday or event it's for if applicable (Christmas, birthday)


But never use a holiday as a tag unless the design is holiday specific because any design in here could be used as a gift for any occasion.

Quote:
who it's for if applicable (kids,Mom)


With this, I follow the same rule as above. I leave out who it could be for unless the design is very specific for a mom, a kid, a dad, etc.
Posted: Saturday, January 12, 2019 9:52:18 AM
Gina ©gleem wrote:
Susannah Keegan wrote:

what holiday or event it's for if applicable (Christmas, birthday)


But never use a holiday as a tag unless the design is holiday specific because any design in here could be used as a gift for any occasion


So right! I had some Christmas designs I had posted, and a bunch of the "other designs you might like" that came up had nothing to do with Christmas. They were sports related, but Christmas was used as one of their tags.
Posted: Saturday, January 12, 2019 2:50:47 PM
Another thing to know about tags is you don't have to put both singular and plural of each word you use. Zazzle's algorithm will automatically turn singulars to plurals and plurals to singulars.

Not sure if that works in the case of words that don't actually end with just an s for the plural, like cactus/cacti, etc. Maybe someone from Z could clarify that. Not only that, but some people might use cactuses for a search term, and technically both cacti and cactuses are both acceptable to use as the plural for that word.

I got that info from Arizona Highways magazine where they were talking about how they preferred to use the plural cactuses rather than cacti, and they wanted to let their readers to know this so that they wouldn't have people writing in that it wasn't the proper plural form, even though the dictionary says it is.
Posted: Saturday, January 12, 2019 8:24:31 PM
Karen Coffelt wrote:
Another thing to know about tags is you don't have to put both singular and plural of each word you use. Zazzle's algorithm will automatically turn singulars to plurals and plurals to singulars.

Not sure if that works in the case of words that don't actually end with just an s for the plural, like cactus/cacti, etc.

We've been told that it won't work with some plurals (child vs. children, for example) Whether or not it works with converting a 'y' to 'ies' is less clear; I found a thread where it was reportedly was not finding 'daisies' from a search for 'daisy', along with Z reporting back that they had fixed it. But I'm not sure if that still holds true.

I may title in the plural (when applicable) and tag in the singular (depending on the context), since both are searched.

But it would be nice if Zazzle could give us very clear guidance on this, AND make that guidance a sticky post - maybe in the "create products" forum. In fact, I'm going to go make that request now.
Posted: Saturday, January 12, 2019 10:52:40 PM
Fuzzy Felosarix wrote:
Karen Coffelt wrote:
Another thing to know about tags is you don't have to put both singular and plural of each word you use. Zazzle's algorithm will automatically turn singulars to plurals and plurals to singulars.

Not sure if that works in the case of words that don't actually end with just an s for the plural, like cactus/cacti, etc.

We've been told that it won't work with some plurals (child vs. children, for example) Whether or not it works with converting a 'y' to 'ies' is less clear; I found a thread where it was reportedly was not finding 'daisies' from a search for 'daisy', along with Z reporting back that they had fixed it. But I'm not sure if that still holds true.

I may title in the plural (when applicable) and tag in the singular (depending on the context), since both are searched.

But it would be nice if Zazzle could give us very clear guidance on this, AND make that guidance a sticky post - maybe in the "create products" forum. In fact, I'm going to go make that request now.


Yes, that would be nice to get some clarification from Z on this.
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