How do I improve my zRank?
Posted: Thursday, July 11, 2019 2:55:46 PM
I have read several suggestions on how to improve your zRank and tried to follow them but my zRank is still only a 4. Could some of you help me out on what I should do to improve my zRank? I'm just not getting much of a result with what I have done so far and could really use a little extra help. Thanks!
Posted: Thursday, July 11, 2019 3:01:26 PM
None of us really know how zRank works either... unfortunately!

it seems to be a big mystery that Z isn't talking about much.

I want to warn you that some of us have had unexpected results while trying to improve our rank and it dropped instead of gaining. I would say if you have a 4 you are doing okay. There are lots of discussions we have had on this subject here in the forums, if you do a forum search you can read some of our thoughts about it.

Best wishes
Posted: Thursday, July 11, 2019 3:50:37 PM
In all the threads about zrank (which we have been attempting to crowdsource info about since it started) I have seen two things with great frequency.

1)There seems to be a link between having a high sales-to-product ratio and a higher zrank.

2)People who try to improve their sales-to-product ratio by doing a massive deletion of never-sold products often drop in zrank by at least 1 and sometimes 2 points.


So it looks to me like Zazzle rewards sales with higher zrank but at the same time, large fluctuations in the number of products you have can trigger the algorithm to lower your zrank.


It seems to be that slow and steady is the best course. No huge changes. Don't delete lots of products all at the same time. Don't add lots of products all at the same time.

I strongly suspect zrank is a bell curve and most designers are 4-6, the mid range of a bell curve.



Posted: Thursday, July 11, 2019 6:20:03 PM
Susannah Keegan wrote:
2)People who try to improve their sales-to-product ratio by doing a massive deletion of never-sold products often drop in zrank by at least 1 and sometimes 2 points.

...which could be related to another possible factor in zRank - the variety of products. A mass deletion has the potential to reduce variety.
Posted: Thursday, July 11, 2019 6:28:25 PM
Continue to focus on producing high quality designs on a variety of products and promote your products to audiences on different platforms.
Posted: Friday, July 12, 2019 4:08:27 AM
Fuzzy Felosarix wrote:
Susannah Keegan wrote:
2)People who try to improve their sales-to-product ratio by doing a massive deletion of never-sold products often drop in zrank by at least 1 and sometimes 2 points.

...which could be related to another possible factor in zRank - the variety of products. A mass deletion has the potential to reduce variety.



Good point. I wonder if this has steered designers away from making stores devoted to a popular product line such as t shirts, phone cases or business cards. I went to business cards and many of the landing page designers have a reference to cards, paper or ink in the store name but going into their stores they have phone cases, blankets etc. Did they always? Or were they steered into diversifying? Ditto with the wedding invitation niche stores. Weddings spun off into so many products that they now have their own department.


My store is all over the place. I have sometimes contemplated making niche stores such as Science or Travel but since probably nobody but other designers have visited my store, it seemed that collections were a better way to go. In any case, those who have dedicated stores for niches, not products, will have a diversity of products.


I can see how a mass deletion could immediately impact product diversity. I am guessing that it's pretty rare to have sales evenly distributed across products. Far more common must be to sell A,B,C but never once sell X,Y,Z despite having made and promoted them. A mass deletion could therefore remove multiple product types in their entirety, reducing diversity.


I don't do mass deletions (despite the temptation to increase sales-to-product ratio) because it is so often reported in the forums as a zrank killer. I also go outside my comfort zone and design things I probably have no skill designing (igloo coolers, business cards). The temptation to replicate success is strong. (I sold wrapping paper. Make more wrapping paper). And I do give in to it. But also design things I am unlikely to succeed at (does anybody succeed at metal wall art? But I still try) because some strands of spaghetti do stick to the wall even if most falls to the floor.



So to the OP- go outside your comfort zone with products you hadn't considered before and you just never know. Sales might come from unexpected places.
Posted: Friday, July 12, 2019 1:28:18 PM
In order to increase your zrank, you have to have a unicorn's horn blessed by a gnome priest, then get a chihuahua to dig a hole and bury it at midnight under a waning moon. I have this on good authority.
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