Has anyone seen an increase in sales after redoing tags, titles, and descriptions?
Posted: Thursday, April 25, 2019 3:19:05 AM
I was just wondering if anybody did find it worth the time?
Posted: Thursday, April 25, 2019 4:52:44 AM
The titles and descriptions, no. But I have seen an increase from changing tags. From time to time I will sort by Last Viewed and go to the end to see if I can revive some products perilously close to the 15 month mark. The most salvageable ones seem to be the ones where I go in and discover I made spelling errors in the tags or used tags which were too obscure or too redundant ("perkins cove" and also "cove").


To test the effect I made a note of when I made these changes and see how long it took for them to be viewed again. Some never were but some were viewed again.


As with zRank, it's hard to separate true effectiveness from coincidence but it still seems to have possibly helped sometimes.

Another thing that seems to be helpful given the ubiquity of out-of-stock products is to see if any of the products at the tail end of Last Viewed are out of stock and if so, can they be changed to a different in-stock option. This seems even more helpful than changing around tags.
Posted: Thursday, April 25, 2019 5:18:58 AM
My experience has been the same as Sussanah's.

It's very easy to tell if your products are in the right MP search terms when the suggested other products designs are similar. If you look at that feed and your design is totally off the mark than changing the tags is the way to go.

Here is an example of what I mean. From my own store this card has suggested mother's day cards that are vintage and illustrated. My card is not pulling the appropriate "style" of cards.



I'll be fixing this soon.
Posted: Thursday, April 25, 2019 5:46:49 AM
LM Gildersleeve wrote:
My experience has been the same as Sussanah's.

It's very easy to tell if your products are in the right MP search terms when the suggested other products designs are similar. If you look at that feed and your design is totally off the mark than changing the tags is the way to go.

Here is an example of what I mean. From my own store this card has suggested mother's day cards that are vintage and illustrated. My card is not pulling the appropriate "style" of cards.



I'll be fixing this soon.


That is a great little tip!
Posted: Thursday, April 25, 2019 6:15:16 AM
MelroseOriginals wrote:


That is a great little tip!


You are welcome. Smile
Posted: Thursday, April 25, 2019 8:22:09 AM
I really think I have with at least two of my products.

A quick check of my recent sales shows 2 items that I know for sure I worked on the titles, descriptions and tags not too long ago.

So I don't think it is a waste of time.
Posted: Thursday, April 25, 2019 9:44:33 AM
Thank you all, I guess I just unreasonably want large results immediately.
Posted: Thursday, April 25, 2019 1:50:42 PM
When I work on my tags, I also usually update at least some of the title and description also so I don't know what works but it for sure helps. Products that have been out for a year with no views suddenly get decent traffic and some orders after I make changes sometimes. Lots of work but very worth it.
Posted: Sunday, April 28, 2019 6:25:36 AM
Update on the card I posted above. It turns out the titles and tags were fine. When Zazzle created the new mp paper breakout this postcard didn't transfer to the "holiday postcard" category. Easy fix, just created a new postcard using the right paper type.

Smile
Posted: Sunday, April 28, 2019 7:43:39 AM
LM Gildersleeve wrote:
Update on the card I posted above. It turns out the titles and tags were fine. When Zazzle created the new mp paper breakout this postcard didn't transfer to the "holiday postcard" category. Easy fix, just created a new postcard using the right paper type.

Smile


Just out of curiosity, why did you create a new card instead of just moving the existing one to the holiday postcard department?
Posted: Thursday, May 09, 2019 8:12:27 PM
MelroseOriginals wrote:
LM Gildersleeve wrote:
Update on the card I posted above. It turns out the titles and tags were fine. When Zazzle created the new mp paper breakout this postcard didn't transfer to the "holiday postcard" category. Easy fix, just created a new postcard using the right paper type.

Smile


Just out of curiosity, why did you create a new card instead of just moving the existing one to the holiday postcard department?


I'm wondering the same. Wouldn't that have worked?
Posted: Wednesday, May 22, 2019 7:12:58 AM
I've been updating some of my keywords and also having to redo several products.

I noticed a big slow down of sales especially when I started redoing products. What I mean by redoing, is I have some older products that the personalize template was missing for text/photos so I click customize, update product so the personalize shows up, post it for sale then delete the old one. I'm wondering if this is affecting my sales. I have close to 100,000 products which is the max so I'm having to do some major clean up to make room for new products and it's been really hard picking what to remove. Everytime I think I'm going to remove a group of products featuring an old photo, I make a sale of that photo.

I would thinking updating keywords would be a bonus, but haven't seen the results yet. Anyone else see a slow down while redoing their store?
Posted: Wednesday, May 22, 2019 10:39:45 PM
I think it helps to work on tags. Sometimes they fall out of favor with Z.
I'll usually edit something in the description or title too.
Posted: Wednesday, May 22, 2019 11:36:02 PM
MarBethHomeDecor wrote:
I was just wondering if anybody did find it worth the time?


No. I found that I use appropriate tags and all I see with any effort lately is earnings in decline.
Posted: Friday, May 24, 2019 11:40:50 PM
I am working through my stores cleaning out and updating older products etc. After I went to all this trouble my rank dropped from 7 to 5 on both my stores I was so upset as I have been painting and adding so many new unique art designs too Crying

I am currently working on my store categories (a nightmare job) as I have trouble finding my own stuff particular when the collections don't show. Looking at the top sellers in the marketplace they have a better organised store front, hopefully this is preventing me from hitting being more popular? Well you have to keep trying. I am praying the hours and hours of adding store category images and re ordering will help and not be another zrank disaster and more time wasted.

I have been battling with improving my sales clinging on to hope that I can improve my sales with better categories. Have you found a good store front with clear categories has helped with zrank and or sales? Would love to hear your thoughts.
Posted: Saturday, May 25, 2019 1:42:09 AM
mylittleedenweddings wrote:
I am working through my stores cleaning out and updating older products etc. After I went to all this trouble my rank dropped from 7 to 5 on both my stores I was so upset as I have been painting and adding so many new unique art designs too Crying



Hmmmm……… I have seen people say this multiple times in multiple threads. "I did X (large updating project) and my Zrank dropped." I have come to the conclusion that the Zazzle bots react negatively to large changes in stores regardless of what those changes are. To that end I do changes only in small, incremental steps (a few products a day) so as not to trigger the bot.


I know this thread is about positive changes from updates but is negative change from doing the updates in a short major overhaul a real thing? It does seem to pop up in threads.
Posted: Saturday, May 25, 2019 3:17:35 AM
Susannah Keegan wrote:
[quote=mylittleedenweddings]I am working through my stores cleaning out and updating older products etc. After I went to all this trouble my rank dropped from 7 to 5 on both my stores I was so upset as I have been painting and adding so many new unique art designs too Crying


After a several month break, I noticed some sales, so I dove back in. I cleaned up tags and some descriptions and added several new designs. My zrank dropped immediately.
Posted: Sunday, June 23, 2019 9:01:42 PM
I have had much increased sales since end of last year, I have been creating better tailored products and using better tags and descriptions. I have increased subject matter that sells well, but I have NOT bothered filling in the categories, store categories or recipient, and THAT has made no difference!
so YES, update things like titles, descriptions tags and also template everything.. but other than that... not worth updating other stuff
Posted: Sunday, June 23, 2019 9:42:27 PM

After a month of good sales and continued efforts to improve my meta data I can say yes I am more certain that it helps.

I also don’t worry much h about revamping my store front or categories although I did recently add new covers and media images to both stores.

They are still holding at a 4 and a 5.
Posted: Monday, June 24, 2019 8:47:37 AM
Shelli Fitzpatrick wrote:

After a month of good sales and continued efforts to improve my meta data I can say yes I am more certain that it helps.

I also don’t worry much h about revamping my store front or categories although I did recently add new covers and media images to both stores.

They are still holding at a 4 and a 5.


I was wondering if you had any positive results adding product types to tags? I added them in on a decent amount of items, but those items don't seem to be getting any views at all so I think I just made more work for myself in needing to go back and remove those tags. I got burnt out and defeated and gave up trying to fix tags so I just started making some new art and adding new items.

If you'd rather not say, I totally understand you may not want to reveal the results of your experimenting.
Posted: Monday, June 24, 2019 10:51:58 AM
Tbh I am not sure about those because midway through that we had heard it was a definite No no so I stopped doing it. But I continued to work on tags in general.

Offhand though I would say I don’t think it really made much difference except for those specific acrylic panels I started with and I discovered it was because acrylic panel is a format rather than a product type.
Posted: Monday, June 24, 2019 12:53:31 PM
I really need to make myself go through and get rid of the product tags. I was a bit willy nilly changing them so it is not going to be fun.Sad
Posted: Monday, June 24, 2019 1:18:47 PM
MelroseOriginals wrote:
I really need to make myself go through and get rid of the product tags. I was a bit willy nilly changing them so it is not going to be fun.Sad
i am sorry if I influenced you to do them!
Posted: Monday, June 24, 2019 2:26:32 PM
Shelli Fitzpatrick wrote:
MelroseOriginals wrote:
I really need to make myself go through and get rid of the product tags. I was a bit willy nilly changing them so it is not going to be fun.Sad
i am sorry if I influenced you to do them!


Oh no! There was a lot of compelling speculation for and against and I was following all the information in the threads. I figured it was nothing lost but my time by doing it and that it couldn't hurt, and initially I just thought I would leave them in there if it didn't help and no harm no foul. It's just since those items (along with many that I did not add product tags to) aren't getting views I feel it might be better to remove them and see if I can find some better keywords to draw those views in. Idea

I only asked you because I knew you had tried it on a few items and you have a much better gauge of views and sales than I do. My amount of sales and views data is very limited as of now. It's slowly improving though. Thank you for all the help you give me. Roses

eta- I also understood the reasoning behind why it worked for your triptychs and so that wasn't the reason I did it.
Posted: Monday, June 24, 2019 3:16:08 PM
MelroseOriginals wrote:
Shelli Fitzpatrick wrote:
MelroseOriginals wrote:
I really need to make myself go through and get rid of the product tags. I was a bit willy nilly changing them so it is not going to be fun.Sad
i am sorry if I influenced you to do them!


Oh no! There was a lot of compelling speculation for and against and I was following all the information in the threads. I figured it was nothing lost but my time by doing it and that it couldn't hurt, and initially I just thought I would leave them in there if it didn't help and no harm no foul. It's just since those items (along with many that I did not add product tags to) aren't getting views I feel it might be better to remove them and see if I can find some better keywords to draw those views in. Idea

I only asked you because I knew you had tried it on a few items and you have a much better gauge of views and sales than I do. My amount of sales and views data is very limited as of now. It's slowly improving though. Thank you for all the help you give me. Roses

eta- I also understood the reasoning behind why it worked for your triptychs and so that wasn't the reason I did it.


Good, I feel better now! Grin Love
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