Best way to promote and drive sales
Posted: Wednesday, December 19, 2018 2:34:28 AM
Hi! Fairly new to this, and I realise I don't have that many designs, but I was wondering if anyone could take a look at my store and tell me how best I can promote to drive sales?

Sales are slowly trickling in - but at the moment I only have a newly started Pinterest account, which gets a lot of views but hasn't got much of a following yet. I would rather focus on one or two social media accounts rather than spend all day on many platforms ideally...Is there a specific way to build an audience that anyone has found helpful?

My Store: https://www.zazzle.com/naturally_

Any advice would be welcome! Smile

- Cherie
Posted: Wednesday, December 19, 2018 5:02:23 AM
I'm wondering the same thing. Friends and friends of friends have purchased my calendar, but beyond that, not much else is going on. Wondering how to be seen by more of the general public and people I don't know. I post a lot on my social media sites.
Posted: Wednesday, December 19, 2018 5:33:37 AM
MarianColmanArt wrote:
I'm wondering the same thing. Friends and friends of friends have purchased my calendar, but beyond that, not much else is going on. Wondering how to be seen by more of the general public and people I don't know. I post a lot on my social media sites.




I promote a little on pintrest but it hasn't been much help. Mainly I rely on people already at the Zazzle site or finding one of my products via a Google search. The description isn't searchable via Zazzle but it is via Google so a wordy description helps with that.


But MarianColmanArt specifically, the way forward for you is written right into the description of your one product. Your calendar description says


"Images are high quality and can be framed after the calendar year ends."


That right there is what you should be doing here on Zazzle. I strongly advise you to go to the Art section in the Create Your Own menu and put each of those 12 lovely paintings on different art mediums for sale on Zazzle: posters, canvas, acrylic. That's 36 new products right there.


Cheri Bridges this could work for you too. There is an entire subsection of Zazzle dedicated to decorating children's rooms called Nursery Décor. Any of your cute animals could be on a piece of wall art to hang in a child's room. Write a wordy description so it can be findable via google. You did this a little with 3 posters but I advise you to do it more. People buying art to put on a child's wall are inclined to go with canvas and acrylic too. There is also the more affordable faux canvas option.
Posted: Wednesday, December 19, 2018 8:39:37 AM
Hi girls and welcome,
in addition to Susannah's great advice, have you read this thread?

https://forum.zazzle.com/new/top_ten_mistakes_revisited

Starting tomorrow the forum goes on read only for the Christmas holidays and this is a great time to really focus on reading as many of the sticky threads as you can to get some of the best advice that Zazzle designers have to offer.

Also you can use the forum search using keywords of what topic you are wanting to know about and then look for the newest threads for the freshest tips and advice.

Some of the really old threads are kind of outdated, not that there won't still be some great info to be had but Zazzle has really changed a lot so newer threads will be the most relevant to you. I am thinking like from 2016 and later.

Good luck, best wishes and Merry Christmas!

I guess the lock down starts at midnight tonight? I was trying to jump the gun... Idea
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