Real World Print Catalog
Posted: Sunday, March 01, 2015 8:34:28 PM
I would love to have a print catalog, real-world, that I could hand to people that would showcase my zazzle products. We have parties, and no one wants to look at a computer in that setting, but they would love to sit on the couch and flip through a glossy catalog of my designs.

It would be super easy to let us just plug our products into a template and have print-on-demand versions that we could populate with our products, showing the price and a caption.

People could even collaborate and create collective catalogs.

Either way, it would be a delightful way for people to have a real-world memento of their zazzle activities. Just sayin'Idea

I'm on my "zazzle honeymoon," and totally bonkers turning out new products, check 'em out:





Posted: Monday, March 02, 2015 4:37:10 AM
I imagine you could do it using one of the POD book services, though it could be expensive. I've no idea how much it costs to get a PDF printed, but that's another route.
Posted: Monday, March 02, 2015 4:51:54 AM
A physical catalog of all my products would be bigger than the New York phone book.



Posted: Monday, March 02, 2015 6:47:00 AM
There was a discussion on this some time ago that you may be able to find with a search.

Like @colorwash wrote, you could use a photo book printing service - there are coupons all the time - if you just want a few copies and want to go pretty fancy.

Or you could make up your own catalog of pdf pages using software that you may have - Lightroom or Powerpoint, for instance. Getting those printing on glossy paper and bound at a local print shop would be pretty easy.

The difficulty is choosing which of your products to feature and how.

You could always choose your favorite products, post them to a Pinterest board (or other sharing site) and take a screen shot to print.

An easier way to wow your friends might be to buy some of your products and wear them or keep them around the house!
Posted: Monday, March 02, 2015 10:39:05 AM
Yes, a POD service, which is what zazzle is - so why couldn't they provide it?

Of course, it would be a selection, not every product

25 pages paperback is about $15

I can't afford to buy 100 products, but they would fit in a catalog
Posted: Monday, March 02, 2015 11:11:03 AM
There was a thread about this as mentioned some time ago. And it would be a very costly undertaking. Working for Avon for some years the catalogs were a big dip into my earnings. I would leave them selectively and since they changed each month could not even recycle them. That was my cost through them, so doing it on your own would be a big undertaking.

How about business cards with your store URL? Add a few items like pillows, bags. Leave them on ad boards at stores or give out. Also make sure you ad your store URL on products like postcards even posters. Some do it on other products. Key chains given out as a gift you can buy them in bulk or have them made elsewhere.

I think for the return the catalogs would not be something worth pursing JMHO.. Your colors are awesome, bright and eye candy appealing keep up the great work.
Posted: Monday, March 02, 2015 11:32:00 AM
You may have noticed that catalogs have actually become quite the rare bird. It's because of the expense. But do you have a color printer? A really, really good one? If you do, you could print product pages with it, put the prints into protective sleeves, then keep in a really fancy 3-ring binder, perhaps one you design on Zazzle specifically for the purpose. A lot of sales people use this method.
Posted: Monday, March 02, 2015 12:49:27 PM
colorwash wrote:
You may have noticed that catalogs have actually become quite the rare bird. It's because of the expense. But do you have a color printer? A really, really good one? If you do, you could print product pages with it, put the prints into protective sleeves, then keep in a really fancy 3-ring binder, perhaps one you design on Zazzle specifically for the purpose. A lot of sales people use this method.


Good idea a portfolio of sorts. I get a lot of people that are interested that I meet and the conversation comes up what you do for a living.. and they are many times clueless...
Posted: Monday, March 02, 2015 1:02:20 PM
It's something you could possibly do yourself, as you may want to change up the items on your catalogue pages. I used to see many people at art shows with their own, using 3 ring binders and sleeves with 3 holes and their printed sheets could be flipped through.
Posted: Tuesday, March 03, 2015 6:52:33 AM
colorwash wrote:
You may have noticed that catalogs have actually become quite the rare bird. It's because of the expense. But do you have a color printer? A really, really good one? If you do, you could print product pages with it, put the prints into protective sleeves, then keep in a really fancy 3-ring binder, perhaps one you design on Zazzle specifically for the purpose. A lot of sales people use this method.


I like this idea so much that I'm going to start one right away. I think passing this around at parties (or the office, if you can get away with it) would be even more effective than giving out catalogs. Great concept!

Posted: Tuesday, March 03, 2015 11:01:02 AM
____ wrote:
Our share was over $100,000 per year.

Yup. Expensive!
Posted: Tuesday, March 03, 2015 11:16:34 AM
You'd be better off with a sampling of the various product lines, some basic prices for your art on them (Cases from $39, Mugs from $12, etc) and spend the money on color samples of your art they could choose from. "These designs available, just ask me, I can make it up for you right now!"

But thousands of pages of each and every product of every design you offer, too cumbersome, too boring. I'd rather look through raw art, THEN envision it on a product. It might perk my curiosity to see what it would look like, and maybe open my thoughts to other ideas I might have. Like my entire kitchen.

And if you offer images of the blanks, then you aren't locking an idea to a product. Now it's whatever they envision in their head, and when they look through your mini port, hopefully you'll have the same idea represented.

But that's just an artist carrying their portfolio. It's along the lines of someone showing their grandchildren's photos to everyone they meet. Some groove on it, some don't.
Posted: Tuesday, March 03, 2015 11:21:06 AM
When I was a little kid and the Sears Roebuck catalog showed up, I'd take the outdated one and use the clothing images to cut out clothes for my paper dolls. I still love catalogs.
Grin
Posted: Tuesday, March 03, 2015 12:04:11 PM
My brother-in-law has a graphic design business and recently created a CD cover for a music group. He was just invited to the launch party in New York and is also going to talk to others about producing another CD cover. He just brings his iPad to pass around and show people his portfolio. How much is an iPad, a thousand bucks? That might be more cost effective than a print catalog.
Posted: Tuesday, March 03, 2015 5:28:42 PM
Here's the prior discussion if anyone is interested. The calender idea was a good one, I thought, especially since they are available in different sizes.
http://forum.zazzle.com/gallery/catalog_of_all_product_pages_from_a_seller_s_store
Posted: Tuesday, March 03, 2015 6:32:23 PM
colorwash wrote:
When I was a little kid and the Sears Roebuck catalog showed up, I'd take the outdated one and use the clothing images to cut out clothes for my paper dolls. I still love catalogs.
Grin


Me too! Do kids even have paper dolls these days? I loved those things. Check out magcloud for catalog printing. I get 8-page color brochures on slick paper from them for my day-job business.
Posted: Wednesday, March 04, 2015 12:25:03 AM
My husband tends to be a technology junkie so I would think if you did the pages yourself with a PDF file you could also then use it on a tablet even offline.

So your doing some kind of show or booth somewhere - you can show customers what they can order online or even offer to streamline and help them right there at your table with the order process?

Sorry, just saw a way you could do a print catalog binder but save the files & use it electronically as well. Or have them write down their email and send them the file to peruse later if interested.

This is a good idea!
Posted: Wednesday, March 04, 2015 9:35:44 AM
Lokisbooksnmore wrote:
My husband tends to be a technology junkie so I would think if you did the pages yourself with a PDF file you could also then use it on a tablet even offline.

So your doing some kind of show or booth somewhere - you can show customers what they can order online or even offer to streamline and help them right there at your table with the order process?

Sorry, just saw a way you could do a print catalog binder but save the files & use it electronically as well. Or have them write down their email and send them the file to peruse later if interested.

This is a good idea!


And don't forget to add a link to your store in the email. Since you went from paper back to web, you might as well show them the source and let them shop.
Posted: Wednesday, March 04, 2015 3:58:37 PM
True RGebbie..I think most people though that hate technology, hate what they don't understand. When you simplify it down for them they really don't mind it. If I were doing artist shows, I think helping walk them through the customize order process would be the biggest factor. Honestly it is the biggest part of this that confuses some and you can tell by how many cancels you get for the item before the transaction is good sometimes.
Posted: Thursday, March 05, 2015 5:23:54 PM
My mom's friend had her products put on mini cd business cards. You can even build a basic website and put it on a cd. The website on the disk can contain several pages and have a link to your online site or your zazzle shop.
Posted: Thursday, March 05, 2015 5:34:19 PM
Oooo, for a product party I would set up a video from stills put together from screen shots/product files and have it scrolling continuously on a HUGE TV with music appropriate for the party/products for background ambiance! Then put that on CD as others have suggested, hand out for favors.
Posted: Thursday, March 05, 2015 7:50:39 PM
Hmm. An online avon like zazzle party. If you have a laptop or tablet then you could just bring up your zazzle shop or have a website set up just for it. Odds are many will have a smart phone them and can log in. You could even pass out business cards during the party Smile
Posted: Thursday, March 05, 2015 8:21:42 PM
tjustleft wrote:
Hmm. An online avon like zazzle party. If you have a laptop or tablet then you could just bring up your zazzle shop or have a website set up just for it. Odds are many will have a smart phone them and can log in. You could even pass out business cards during the party Smile


During a live party, they would have to bring laptops or tablets or phones themselves, with their images. You could help them set up their products, but you wouldn't be making any money on it. Not to mention, wondering why you are charging them $4 more than the blank one, when they just want their first initial on a keychain.

If you set up and created for them in your account, they would still need to log into their own account and you'd have to pass them the product page, otherwise the price would come up as your price in the shopping cart. And how would they pay you if you did it through your own account?

I could also see you selling one or two items, but the rest of the people would see how easy it was and take it home and play with it themselves, so potential lost sales that way, too.

I ran into this issue when brainstorming about a kiosk type store. There were too many "what about this" issues with it. Perhaps you can conquer some of them and make it successful.
Posted: Thursday, March 05, 2015 9:17:57 PM
I think that would be a dud party to have a commercial be so central. It's not that entertaining to look at products. Having a few pictures or products available for people to see casually would be a lot more party-friendly.

Unless it is like a Tupperware party. And you give prizes!
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