Question About Certain Tags
Posted: Thursday, January 16, 2020 10:24:16 AM
Here's an observation I have made about using the tag "landscape." I had hoped to use that tag in many of my landscape photos that involve landscape photography. But I have noticed that the word landscape, landscapes, or landscape photography, etc, never comes up as a blue hyperlink in the tags listed at the bottom of the product page. I also noticed that when I do a general search on Zazzle for anything landscape, it pulls up many products that have nothing to do with landscapes. There is nothing in the product item titles, descriptions, or tags that even mention landscape. So why are these products showing up in the search? Is this a tag that should not be used?
Posted: Thursday, January 16, 2020 11:13:07 AM
Welcome to the wonderful world of the Zazzle search where there is no rhythm nor reason why something shows or DOESN'T show up..........

BTW anything that shows up as a blue hyperlink in the tags will just lead the person away from your product so they aren't necessarily a good thing.
Posted: Thursday, January 16, 2020 11:28:31 AM
RMorgan_Snapshots wrote:
Welcome to the wonderful world of the Zazzle search where there is no rhythm nor reason why something shows or DOESN'T show up..........

BTW anything that shows up as a blue hyperlink in the tags will just lead the person away from your product so they aren't necessarily a good thing.


I keep reading from others that the blue hyperlinks lead a customer away from one's own products. I tend to disagree about blue hyperlinks not being a good thing. In fact, they can be a good thing because it can lead to your product from other shops' products that are using the same tags. This is Zazzle's way of giving everyone a fair chance at having their product seen. Think of it as a circle of references. Everything goes round and round connected by the blue hyperlinks. I have proven this to myself by clicking on other shops' blue hyperlinks and finding my products appear. So that's a win-win situation for me!
Posted: Thursday, January 16, 2020 12:23:13 PM
I'm not sure Zazzle is doing it for us or against us. I believe they once explained it as having to do with SEO.
Posted: Thursday, January 16, 2020 12:29:10 PM
It most probably has to do with SEO, but I do know that it's helping to get my products found from other shops with the same hyperlinks, intentionally or unintentionally.
Posted: Thursday, January 16, 2020 12:39:22 PM
The blue links tell search engine crawlers "hey, go look over here, too".
Posted: Thursday, January 16, 2020 12:47:02 PM
Maz wrote:
The blue links tell search engine crawlers "hey, go look over here, too".

Thank you!
Posted: Thursday, January 16, 2020 6:34:36 PM
northwestphotos wrote:
I also noticed that when I do a general search on Zazzle for anything landscape, it pulls up many products that have nothing to do with landscapes.

I just searched for [landscape photography] (no quotes) and got 81K results, the first five pages of which (I didn't look any further) were ALL jigsaw puzzles of varying themes and the couple I clicked on had nothing in the tags/title/description re landscape or photography. Something is definitely amiss.
Shocked
Posted: Friday, January 17, 2020 2:42:34 AM
I searched for landscape photography and watched the dropdown. It appears that "landscape" is somehow used internally to describe the orientation of the product. Anything being looked for must be found by drilling down through the choices, which helps a little, but not much, probably because the search is using landscape and photography as distinct from each other. I had to click on several more things before it drilled down to true landscape photography. So, it can be found, but only if more is added to it. However, putting it in quotes brought up eight of your products on the first page, Northwest. That seems great until one thinks about how a customer is very unlikely to use quotes.
Posted: Friday, January 17, 2020 6:15:09 AM
My search test for landscape gave the same results as Col's Creations and Colorwash. It seems the word landscape refers to the potential for that orientation unless there is another word too....and that other word isn't jigsaw puzzle or photo.

Test results:
Landscape- just jigsaw puzzles, many themes, both portrait and landscape orientations.

landscape jigsaw puzzle-same as above

landscape photo-a mishmash of products some of which are not a photo but are in the landscape orientation, some of which are photos of landscapes or photos of other things in the landscape orientation, some of which are jigsaw puzzles with photos, any orientation, any subject.

landscape poster-posters of landscapes exclusively, any orientation


It seems that although there are many landscape-themed products and products with both a landscape and portrait orientation, the word on its own prioritizes puzzles, then photos and refers to the possibility of orientation and then 3rd on the list is theme.

Bottom line, I think it's perfectly fine as a tag (I use it too) since putting in a product name gives you landscape themes and not putting in a product name lets you drill down to (some) things that aren't puzzles and that have a landscape theme.

It all seems part of the balance Zazzle's search tries to strike between a search word referring to a product vs referring to a theme. I really wish their dropdown gave the full array of departments for any given search instead of the top 3 or 4.


Posted: Friday, January 17, 2020 10:01:12 AM
Just noticed today that the "landscape" tag is now showing as a blue hyperlink. So someone at Zazzle must have paid attention to our posts and fixed this. Now perhaps we will start seeing searches with this tag that will hopefully make more sense.
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