Muted Colors 3 pages: [1] 2 3
Posted: Friday, January 04, 2019 1:17:58 PM
I guess that is the correct phrase "muted colors", undersaturated flat colors. Is this color scheme in fashion at the moment?

I have noticed that Zazzle has been promoting this style lately but today the whole front page is nothing but muted colors. I have no problem with this style, it is lovely, but is saturated eye candy design out of style to the point that it is no longer relevant?

The only time that I do muted colors is when I am trying to be "vintagey" [sic] or "wintry" and those product do seem to sell. I am a very colorful designer, I tend to oversaturate but I have done some muted stuff and it does seem to sell.

Anyway, my point... do you guys find muted color schemes selling better than bright and colorful stuff?
Posted: Friday, January 04, 2019 1:34:23 PM
The little data that I have is inconclusive. Color grouping may give you a clue, if you place muted variations next to the colorful designs of your best selling bright colors.
Posted: Friday, January 04, 2019 2:34:40 PM
vivendulies wrote:
The little data that I have is inconclusive. Color grouping may give you a clue, if you place muted variations next to the colorful designs of your best selling bright colors.


Yeah, but I can't imagine how that would work. The way I see it is that it is a whole different style of design that the grouping algorithm would not even compute.

For example these four keyboards that are identical, aside from the colors, didn't get grouped. Here is pink and red, and here is blue and green.

Also, I don't think that those designs would work with muted colors on that product. I would need to jump into a whole new style of design to do the muted color thing, which is what I am thinking of doing if it is truly extremely popular and not just favored by Zazzle's promotion team. I assume that they only promote popular products and designs on the front page, but I don't really know.
Posted: Friday, January 04, 2019 2:50:47 PM
Jerry Lambert wrote:
vivendulies wrote:
The little data that I have is inconclusive. Color grouping may give you a clue, if you place muted variations next to the colorful designs of your best selling bright colors.


Yeah, but I can't imagine how that would work. The way I see it is that it is a whole different style of design that the grouping algorithm would not even compute.

For example these four keyboards that are identical, aside from the colors, didn't get grouped. Here is pink and red, and here is blue and green.

Also, I don't think that those designs wouldn't work with muted colors on that product. I would need to jump into a whole new style of design to do the muted color thing, which is what I am thinking of doing if it is truly extremely popular and not just favored by Zazzle's promotion team. I assume that they only promote popular products and designs on the front page, but I don't really know.


Check fashion sites of big brands. They do extensive trend research.
Posted: Friday, January 04, 2019 2:55:46 PM
...


Btw. The pantone color 2019 is Coral.

I don't know what goes into this color choice but I find that a considerable number of designer follow their color recommendation and as such it is a self-fulfilling prophecy.

Google provided me with German links and I'm too lazy to look for the English equivalents. Here is the article of HARPERS BAZAR on trend colors. Since colors don't need translating, enjoy.

Google image Pantone Colors 2019
Posted: Friday, January 04, 2019 3:05:15 PM
I asked the internet and it had this to say:

https://www.italianbark.com/interior-color-trends-2019-pastel-interiors/


pastels as the new neutral- this is consistent with recent Zazzle landing pages



For graphic design in paper products:



https://99designs.com/blog/trends/graphic-design-trends-2019/

mainly- more Art Deco and Mid Century Modern as well as more gradients.


Ok they are talking about ads and magazines but since a hefty chunk of Zazzle is paper designs I think it's relevant.




The tendency towards pastels and muted colors on Zazzle landing pages might also be driven by the predominance of watercolor florals. Popping colors would look so weird near that.



I am hoping for a resurgence of 80's hot super saturated colors (I am middle aged so the 80's were my time) and maybe even some Memphis design so I can put magenta next to black and have it actually sell. But absolutely nobody is going to go for a Memphis wedding invitation so probably not.

Posted: Friday, January 04, 2019 3:35:34 PM
My mints, teals and lavenders have been selling well since last year, also sage green and robins egg blue.

I guess I have been influenced by the front page and the "in" color schemes because I was trying to get a piece of the wedding sales pie.

Funny though as popular as these colors have been on paper napkins and paper plates they also started selling on golf towels. Go Figure!

I still do the colorful stuff too but it doesn't sell as well.
Posted: Friday, January 04, 2019 3:36:24 PM
...


As for the muted color currently: These are the trend colors Autumn/Winter 2018-2019

Posted: Friday, January 04, 2019 3:53:20 PM
When jewel tones were in for winter, Zazzle featured pastel shades of those colours. Shops near me were selling dark vivid shades. Fashion shows featured those same dark vivid colours. Zazzle still stuck with pastels.

Polka dots were a big fashion thing last year, with strong colour combinations doing well. Dark turquoise with white spots, bright red with white spots, and white/black spot mixes. If there was a promotion of bright polka dot designs on Zazzle, I missed it.

Indigo was last autumn's colour for bathrooms, but you wouldn't really know that from watching what Zazzle promotes.

Zazzle goes with pastel shades regardless of whether they're fashionable or not. If I want trendy colours for a design, I look elsewhere for the trends. But when it comes to selling, sometimes trendy sells and sometimes other things sell. I more think that if I do a few things to fashion, it'll help broaden the colours palettes I use, rather than making everything rainbow. I do sell a lot of bright stuff though and people do like the rainbows.
Posted: Friday, January 04, 2019 3:54:43 PM
vivendulies wrote:
...


As for the muted color currently: These are the trend colors Autumn/Winter 2018-2019



Are the numbers on the pantone labels the hex code? if not where do we get the hex codes or do we just "eyeball" it?
Posted: Friday, January 04, 2019 4:17:39 PM
Shelli Fitzpatrick wrote:
vivendulies wrote:
...


As for the muted color currently: These are the trend colors Autumn/Winter 2018-2019



Are the numbers on the pantone labels the hex code? if not where do we get the hex codes or do we just "eyeball" it?


Use a color picker. My favorite tool is the Kolorgenerator
.

For Spring/Summer 2019 this page provides the info in hex, cmyk, and rgb.
Posted: Friday, January 04, 2019 4:24:32 PM
vivendulies wrote:
Shelli Fitzpatrick wrote:
vivendulies wrote:
...


As for the muted color currently: These are the trend colors Autumn/Winter 2018-2019



Are the numbers on the pantone labels the hex code? if not where do we get the hex codes or do we just "eyeball" it?


Use a color picker. My favorite tool is the Kolorgenerator
.


Of course,thanks! I don't know why I didn't think of that... Idea

even better, I screenshot the panels and will make my own pallet in Gimp.


Posted: Friday, January 04, 2019 7:40:22 PM
Thanks for all of the tips. Looking through those links tells me that a wide range of colors are in fashion at the moment. I don't really consider pastels as "muted" colors. Pastels are lighter and softer but not quite so desaturated imho. When I say "muted' I mean more like sun bleached paint. Like vintage imagery that has faded over time.

I get promo emails from many artistic marketplaces and I shop online and I like to think that I keep up with trends but I only see muted colors promoted heavily here. I even saw a Z email promo with a Disney pattern that was muted and vintage looking over the holidays.

I believe this is probably a paper thing. I don't do a lot of paper. Zazzle promotes paper more than anything lately. I was thinking of getting into paper this year and that is probably why I created this thread, I suppose. Lot's to think about and thanks again for the input.
Posted: Friday, January 04, 2019 8:14:37 PM
Jerry Lambert wrote:
Thanks for all of the tips. Looking through those links tells me that a wide range of colors are in fashion at the moment. I don't really consider pastels as "muted" colors. Pastels are lighter and softer but not quite so desaturated imho. When I say "muted' I mean more like sun bleached paint. Like vintage imagery that has faded over time.

I get promo emails from many artistic marketplaces and I shop online and I like to think that I keep up with trends but I only see muted colors promoted heavily here. I even saw a Z email promo with a Disney pattern that was muted and vintage looking over the holidays.

I believe this is probably a paper thing. I don't do a lot of paper. Zazzle promotes paper more than anything lately. I was thinking of getting into paper this year and that is probably why I created this thread, I suppose. Lot's to think about and thanks again for the input.


Yeah Jerry, I think the muted colors has to do with the vintage craze for sure and it has been a thing for a long time now. Heck, back when I was still a heavy Instagram user in 2011 and 2012 vintage looks were all the rage and I still see a lot of it on Tumblr and Wanelo which supposedly have a younger set audience. I think it is a girl thing too and Zazzle caters to that romantic future Mrs. mindset.
Posted: Friday, January 04, 2019 8:56:12 PM
Using the Pantone color finder...

Pantone Color Search Page

Type the Pantone color you want to know the HEX code of into the 'Search Colors' box with the magnifying glass, color pops up, click on the swatch... on the next page you will see that particular Pantone color with the RGB and HEX code color values:

For instance for Living Coral 16-1546, the result will be:
RGB 255 111 97
HEX/HTML FF6F61

Click 'Find another color' to look up RGB or HEX code for another Pantone color. Just make sure that you use the 'SEARCH' option for this, not the 'PICK' or 'CONVERT.
Posted: Saturday, January 05, 2019 4:44:52 AM
Jerry, you may be looking for the terms "neutral tone" and "earth tones." For instance, beige tinted with green would be a neutral tone, and moss would be an earth tone.

I create a lot of clocks, and my bestseller is a light, slightly desaturated tan. The more brightly colored clocks don't sell nearly as well. This probably reflects "safe" room decoration, which I doubt bleeds over into clothing, greeting cards, doodads, and gewgaws.

Perhaps the more important consideration is the demographic that Zazzle is wooing. It's always appeared to be the twenty-something crowd, predominantly of the female persuasion.

For the record, I've yet to figure out the relevance of Pantone's yearly grand pronouncements.

EDIT: I was just now looking at the "last sold" thread and noticed a lot of strong color, which means the whole world isn't necessarily hooked on muted color.

Posted: Saturday, January 05, 2019 8:11:03 AM
ArtAttic wrote:
Using the Pantone color finder...

Pantone Color Search Page

Type the Pantone color you want to know the HEX code of into the 'Search Colors' box with the magnifying glass, color pops up, click on the swatch... on the next page you will see that particular Pantone color with the RGB and HEX code color values:

For instance for Living Coral 16-1546, the result will be:
RGB 255 111 97
HEX/HTML FF6F61

Click 'Find another color' to look up RGB or HEX code for another Pantone color. Just make sure that you use the 'SEARCH' option for this, not the 'PICK' or 'CONVERT.


Thanks for another great tip!
Posted: Saturday, January 05, 2019 10:29:02 AM
There is a huge difference between pastel colors and muted colors. Pastels can be incredibly rich and vibrant. Muted is like you are looking at a color through a foggy haze. To me the *muted* look recently in some cases on the Zazzle homepage looks dingy.

Posted: Saturday, January 05, 2019 11:00:36 AM
eclecticpastime wrote:
There is a huge difference between pastel colors and muted colors. Pastels can be incredibly rich and vibrant. Muted is like you are looking at a color through a foggy haze.


Yes, that is what I mean. It's not really pastel or faded or even vintage, just muted. like desaturated and flat.

That style has taken over at least 80% of Z's promotional real estate. I get that it is probably a popular paper theme, but they are promoting it on everything. For example, the leggings on the front page, they are lovely, but go the the MP and the popular leggings are all very colorful for the most part. Same with the pillows and posters... and every other product that isn't paper.

So, it's not that it is a popular style across the board, only with paper it would appear. I'm thinking that someone at Z really likes the style.

eclecticpastime wrote:
To me the *muted* look recently in some cases on the Zazzle homepage looks dingy.


Well, it certainly doesn't appeal to me, but I am not Zazzle's target demographic. The email promos bother me more than anything. It makes me feel like my style (whatever that may be) isn't "Zazzley" enough anymore. Which is absurd because Zazzle is a melting pot of artistic styles. I just wish their promos would represent more of that. A little bit of variety couldn't hurt. Not everyone does paper and not every product needs to look like paper.

I'm really not complaining. Zazzle's promo team is probably way smarter than me, at least when it comes to current trends. Like I said, I want to do more paper this year and was wondering if that flat and muted style was as popular as the marketing would make it appear.
Posted: Saturday, January 05, 2019 11:04:35 AM
Shelli Fitzpatrick wrote:
ArtAttic wrote:
Using the Pantone color finder...

Pantone Color Search Page

Type the Pantone color you want to know the HEX code of into the 'Search Colors' box with the magnifying glass, color pops up, click on the swatch... on the next page you will see that particular Pantone color with the RGB and HEX code color values:

For instance for Living Coral 16-1546, the result will be:
RGB 255 111 97
HEX/HTML FF6F61

Click 'Find another color' to look up RGB or HEX code for another Pantone color. Just make sure that you use the 'SEARCH' option for this, not the 'PICK' or 'CONVERT.


Thanks for another great tip!


You're welcome. Have fun with it, hope it helps Smile
Posted: Saturday, January 05, 2019 11:25:32 AM
Jerry Lambert wrote:
Like I said, I want to do more paper this year and was wondering if that flat and muted style was as popular as the marketing would make it appear.

There are a huge number of people who don't give a rat's behind about trends. Those are your customers. They're definitely mine.
Posted: Saturday, January 05, 2019 2:23:15 PM
Jerry Lambert wrote:
So, it's not that it is a popular style across the board, only with paper it would appear. I'm thinking that someone at Z really likes the style.

Maybe not just paper, but also some decor items? Neutrals are a mainstay of decor/interior design. There may be a pop of color here and there, or a statement wall with very saturated color, but it starts with neutrals, then adding bold color strategically for interest.
Posted: Saturday, January 05, 2019 3:40:43 PM
Fuzzy Felosarix wrote:
[quote]
Maybe not just paper, but also some decor items? Neutrals are a mainstay of decor/interior design. There may be a pop of color here and there, or a statement wall with very saturated color, but it starts with neutrals, then adding bold color strategically for interest.


I agree with you Fuzzy about neutrals being a mainstay, but I also think that Zazzle has the perfect items to provide those fun pops of saturated color. Pillows,duvets, throws, wall art, tapestries, trays, etc. are all classic ways to spice up a backdrop of neutral decor for those that want it. I think maybe those people don't know that they can find that color variety on this site.

Posted: Saturday, January 05, 2019 4:17:06 PM
Malissa Melrose wrote:
I think maybe those people don't know that they can find that color variety on this site.

I'm reminded of my sister-in-law who's an interior decorator in California and who, some years ago, came to visit her father here on NYS. She decided to redo his living room, and when she was done, everything she purchased was good quality and arranged nicely but all of it was beige this, cream that, with a touch of ecru--even the throw pillows. I questioned this (delicately) and she told me that's how it was done in CA. Is it possible this is what we're seeing? The California state of mind?
Posted: Saturday, January 05, 2019 5:26:58 PM
Colorwash wrote:
Malissa Melrose wrote:
I think maybe those people don't know that they can find that color variety on this site.

I'm reminded of my sister-in-law who's an interior decorator in California and who, some years ago, came to visit her father here on NYS. She decided to redo his living room, and when she was done, everything she purchased was good quality and arranged nicely but all of it was beige this, cream that, with a touch of ecru--even the throw pillows. I questioned this (delicately) and she told me that's how it was done in CA. Is it possible this is what we're seeing? The California state of mind?


I thought of that too. Beach house colors...
Posted: Saturday, January 05, 2019 10:07:52 PM
So, when you're talking about muted colors, do you mean something like this?



Most of my designs are in brighter colors, and the ones like this haven't garnered many sales for me. Also was wondering if maybe I could use vintage as a tag for this. Does it look vintagey? I have a brighter colored version, as well. Trying to cover all my bases here. Have it in both horizontal and vertical with a few different views. I always try to take several different views, as well as do a horizontal and vertical format when taking my photos of a subject that I think will be going on Zazzle products.

Posted: Saturday, January 05, 2019 11:28:13 PM
Karen Coffelt wrote:
So, when you're talking about muted colors, do you mean something like this?



Most of my designs are in brighter colors, and the ones like this haven't garnered many sales for me. Also was wondering if maybe I could use vintage as a tag for this. Does it look vintagey? I have a brighter colored version, as well. Trying to cover all my bases here. Have it in both horizontal and vertical with a few different views. I always try to take several different views, as well as do a horizontal and vertical format when taking my photos of a subject that I think will be going on Zazzle products.



In color theory if you mix the warm variation of a color with its complementary color of the cold variety, you get a muted secondary or tertiary color.



Muted colors is not a absolute term. It describes colors in relation to each other. Some are more muted than others. I suspect Jerry refers to a color spectrum close to neutrals. Neutrals are any value of gray.
Posted: Sunday, January 06, 2019 8:20:28 AM
Shelli Fitzpatrick wrote:
Colorwash wrote:
Malissa Melrose wrote:
I think maybe those people don't know that they can find that color variety on this site.

I'm reminded of my sister-in-law who's an interior decorator in California and who, some years ago, came to visit her father here on NYS. She decided to redo his living room, and when she was done, everything she purchased was good quality and arranged nicely but all of it was beige this, cream that, with a touch of ecru--even the throw pillows. I questioned this (delicately) and she told me that's how it was done in CA. Is it possible this is what we're seeing? The California state of mind?


I thought of that too. Beach house colors...


Maybe, but I think of places like San Fransisco and think in that sort of artsy city that decor must be colorful, and also when I think of Southern California, I think of the old restored bungalows that I've seen in magazines like Better Homes and Gardens, that have lots of beautiful color and are beautifully decorated so I don't picture muted when I think of California design style. But that's just me. I was born in Southern California and our home was always colorful and tasteful as far as I remember. I was 11 when we left in the mid 80's so I wasn't paying attention to home decor.

I think maybe that is the modern professional interior designer mindset across the board- at least from watching design shows, and it seems the last several years (dare I say decade?) more than ever, that what is in the public eye is white on on grey on beige on taupe... with a pop of ecru!Laughing

I read a blog post once, quite a few years ago now, (on a fairly popular blog that was just a general home decor/cooking/planner blog) about how to make your photos "Instagram worthy" and the girl was relating how once she painted all her walls white and stuck with white/light decor that her photos were much brighter and cleaner without background distraction. That even bled into her dishes all being white so that her food photos popped against the all white backdrop, etc. So that was the gist of her advice to lighten up your home and just pick maybe one color (I think hers was a bright pink)to add in a few pillows and flowers and such.

Maybe that type of mindset has led to that look being in the majority of what is in the public eye, which has led to the public looking at that to think that's what they should do also, which has made it kind of like a self fulfilling prophecy.

For the record, I think that those design styles are beautiful, but I love to be surrounded by lots of color and I feel like a lot of people are the same way. Most everyone I know uses color to decorate. Even my Mom, who has a Farmhouse style of decor, uses pops of color in art and accessories to make it feel less bland.
Posted: Sunday, January 06, 2019 8:44:03 AM
Back in the 50's, walls were rose beige and kitchens were done in harvest gold and a moss color with a fancy name. Sounds awful, right? It was, but it was declared fashionable, and so everyone did it.

These days it's definitely white walls, and if not that, gray, but it's all a form of indoctrination. Ten years from now, it'll be declared poor taste for all we know. Maybe wallpaper will make a comeback.

We're lemmings.
Posted: Sunday, January 06, 2019 10:04:34 AM
Colorwash wrote:
Back in the 50's, walls were rose beige and kitchens were done in harvest gold and a moss color with a fancy name. Sounds awful, right? It was, but it was declared fashionable, and so everyone did it.

These days it's definitely white walls, and if not that, gray, but it's all a form of indoctrination. Ten years from now, it'll be declared poor taste for all we know. Maybe wallpaper will make a comeback.

We're lemmings.


So true.

Wall paper is already making a comeback! Love
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