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Sales Seasonality

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Squizzler

Posted: Friday, November 06, 2009 9:44:44 AM

Groups: Member

Joined: 9/15/2009
Posts: 25

What kind of an sales uptick might be expected towards the end of the year and how much of a dip might be expected at the beginning of the next?

I just saw a question like this elsewhere in the forum and am posting my analysis here for broader viewing.

I analyzed 4 years of earnings from a reasonably successful store that doesn't specifically address seasonal demand (e.g. has no Valentine's or Christmas designs). I calculated the percentage of annual earnings made in each month as shown below. (Since we have just finished October, each 12 month period ran from November and since the business is growing this will slightly understate November and December.)

JAN - 6.37%
FEB - 3.49%
MAR - 6.92%
APR - 6.51%
MAY - 6.80%
JUN - 7.34%
JUL - 7.50%
AUG - 7.08%
SEP - 8.90%
OCT - 14.87%
NOV - 13.63%
DEC - 10.59%

So you can see that about 40% of annual earnings are made in the last quarter and that most other months are fairly similar to each other with the exception of February, which is exceptionally poor even if adjusted for its fewer days.

Squizzler
Zazzle with Pizazz - tips for zazzlers

parrow1978

Posted: Friday, November 06, 2009 12:25:56 PM

Groups: Member

Joined: 12/4/2008
Posts: 599

Thanks

shopaholicchick

Posted: Friday, November 06, 2009 2:43:23 PM

Groups: ProSeller

Joined: 10/6/2008
Posts: 3,387

nice chart i think mine are about the same - i think february is bad because of 2 things -

first everyone gets those big CC bills in the end of january from the holidays and has to pay them off so in feb they skrape by..(ok the filter goes to far when i have to write skrape because it makes the word s*e if i use the c)...

AND....people who know they OWE taxes tend to do them in february so they know how much they need to mail in and they save every penny i feb till they have enuf....

FRUITLOOPY

Posted: Friday, November 06, 2009 6:34:51 PM

Groups: Member

Joined: 2/5/2008
Posts: 446

Last month was my best and this month is turning out to be my worst!

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