Upcoming Holidays and Merchandising Tips 3 pages: [1] 2 3
ZazzleMerch
Posted: Wednesday, January 23, 2013 5:54:56 PM
Groups: Zazzle Employee

Joined: 6/15/2010
Posts: 66
Greetings Zazzlers! Nicole here from the Zazzle merchandising team.

I’m visiting the forum today to tell you all about our Valentine’s Day campaign and letting you in on what the merchandising team has in store for 2013. Keep your eye on this forum because you’ll be hearing a lot more from our team this year. We’ll be reaching out from time to time, letting you know of upcoming promotional campaigns and products we’re looking for throughout them.

Valentine’s Day will be here in the blink of an eye and the Gift Center is the hub for all things love (and a little cheeky hate too). We’ve updated our persona guides from the holidays with some great Valentine related content. Be sure to tag your new content correctly to be included in the linked search pages (check out the “see similar” links on each persona page).

To kick things off, I’ve included below some fun seasonal/holiday trends we’ve been seeing on Zazzle pages and the internet marketplace:

• Cuddle
• Vintage
• Zombie
• Animal
• Coffee
• Love Birds
• Bacon

Check out the Valentine’s Day page in the Gift Center if you’d like your Valentine products to be included in those search terms.

The Merchandising team is always looking ahead and we’re also calling out for YOU to start creating your most unique, beautiful and totally hilarious content for St. Patrick’s day and Graduation.

Lastly, Weddings and baby are always on our radar, so with spring and summer on the horizon we’re looking forward to seeing your most creative designs popping up in Zazzle search. Keep in mind that customers are often looking for cards and postage sets when it comes to wedding and baby invitations, so including matching stamps, labels and even envelopes are a plus! Bundles are ideal for a successful shopping experience.

And finally, the sooner the better with design publishing for holidays and events, as we’re typically looking for content at least a month in advance.

Thank You Zazzlers and we can’t wait to see what you’ve got!
bkmuir
Posted: Thursday, January 24, 2013 10:37:59 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 5,923
What are "persona guides" and how does one know what the correct tags are ?
cutencomfy
Posted: Thursday, January 24, 2013 2:36:43 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 2/28/2007
Posts: 1,046
Thank you Nicole! It's great to hear what Zazzle is looking for. Here are some of my more recent designs that fit these themes. Any promotion is greatly appreciated...
Roses Roses Roses
Cuddle: http://www.zazzle.com/keep_calm_and_cuddle_tee_shirt-235889562348259141
Bacon: http://www.zazzle.com/whats_shakin_bacon_shirts-235805584319560211
Vintage: http://www.zazzle.com/vintage_leather_look_decorative_monogram-256283941831169980 (iphone 5 case)
Animal: http://www.zazzle.com/zebra_skin_print_laptop_bags-256704495575169863
Love Birds: http://www.zazzle.com/i_love_you_to_the_moon_and_back_tees-235026621268958458
Animal: http://www.zazzle.com/gold_jewel_owl_iphone_5_cases-256309437531744273
Animal: http://www.zazzle.com/kitty_cat_dont_care_mugs-168122726056325499

Trends:
(Doping) http://www.zazzle.com/dont_live_wrong_parody_tshirts-235634763284858783
http://www.zazzle.com/personalized_family_rules_house_sign_posters-228065271672995336
http://www.zazzle.com/talk_nerdy_to_me_black_white_tees-235282869627466563
http://www.zazzle.com/all_purpose_checkbox_greeting_card-137457938797686832
http://www.zazzle.com/duct_tape_should_fix_it_tshirt-235517642429171264
http://www.zazzle.com/duct_tape_look_business_cards-240894011511226076
http://www.zazzle.com/beer_bubbles_close_up_iphone_5_cover-256460305179214884

Upcoming Holidays:
http://www.zazzle.com/when_do_the_shenanigans_begin_tee_shirts-235640735896742348
http://www.zazzle.com/green_beer_st_patricks_day_party-161726698572354651
http://www.zazzle.com/green_glitter_sequins_look_cover_for_iphone_5-256739229092049433
http://www.zazzle.com/not_lucky_just_awesome_tee_shirts-235303795386140452
http://www.zazzle.com/easter_egg_hunt_signs-256927883814469366
http://www.zazzle.com/jesus_is_risen_christian_easter_card-137756818888203707
http://www.zazzle.com/this_grandma_is_a_glam_ma_t_shirts-235298106413609497
http://www.zazzle.com/personalized_name_college_fund_saving_bank_jar_candy_jar-165006154290984357
And loads of new Graduation Announcements, Cards & Gifts here...
http://www.zazzle.com/custominvites/gifts?st=date_created
Thank You!!!
cutencomfy
Posted: Thursday, January 24, 2013 2:52:04 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 2/28/2007
Posts: 1,046
InteriorDecorating
Posted: Thursday, January 24, 2013 5:44:09 PM

Groups:

Joined: 12/11/2012
Posts: 99
bkmuir wrote:
What are "persona guides" and how does one know what the correct tags are ?


I'd like to know that too.
cutencomfy
Posted: Thursday, January 24, 2013 6:46:29 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 2/28/2007
Posts: 1,046
bkmuir wrote:
What are "persona guides" and how does one know what the correct tags are ?

On this page... http://www.zazzle.com/holiday+gifts

They created these different "characters" that people might have similar interests to. If you scroll down to where it says "Shop by personality". There is list including "pun guy", "crafty gal", "yo bro", etc. Those are the personas she is referring to. On each of those "persona" pages, if you hover over each item, it shows you more options to explore... "buy this", and "see similar".
ZazzleMerch
Posted: Thursday, January 24, 2013 8:46:23 PM
Groups: Zazzle Employee

Joined: 6/15/2010
Posts: 66
Hi bkmuir!

Our "persona guides" are our gift giving pages in the gift center.

Please see the below links for examples:

http://www.zazzle.com/craftygal
http://www.zazzle.com/totalprincess

So say, for example, you have created a mug with the graphics "I Heart Sewing" , it would be best for that mug to be included in "Crafty Gal" persona (on the above page link). On that persona page there is the "Sew Crafty" pod(that displays the sewing machine "I heart craft" mug). If you hover over that sewing machine image, a box appears with links that say "buy this" and "see similar", if you click on that "see similar" link, it will take you to: http://www.zazzle.com/i+heart+crafts+gifts search page.

In order for your "I heart sewing" mug to be included on that page, you will need to add tags to your product that include the words "craft" and "heart".

Does that make sense?

Cutencomfy: Thanks for the link and the persona explanation help!

Hope this clarifies for everyone.
InteriorDecorating
Posted: Thursday, January 24, 2013 10:46:05 PM

Groups:

Joined: 12/11/2012
Posts: 99
Thanks for the explanation. Difficult to find time to keep up with all the options/tools, etc.

N
Lasgalen Arts
Posted: Friday, January 25, 2013 5:18:51 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 7/21/2009
Posts: 978
Thanks for the opportunity Roses

Bacon
Vintage
Animal - puppy
Animal - dog
Coffee
Coffee

St. Patrick's Day

Irish for a day stein
Irish Flag t-shirt
Lucky four leaf clover apron

I've opened up a stationary store for special events. It's a work in progress but I'm pretty proud of what I do have there now.

Baby Boy Shower & Announcements
http://www.zazzle.com/specialeventspaperie/gifts?cg=196440355868697916

Baby Girl Shower & Announcements
http://www.zazzle.com/specialeventspaperie/gifts?cg=196135697686361668

Neutral Baby colors shower and announcements
http://www.zazzle.com/specialeventspaperie/gifts?cg=196851419848733284

Wedding shower and Event (more items coming for this set by the end of the weekend.
http://www.zazzle.com/specialeventspaperie/gifts?cg=196466345331737752

Agnieszka
Posted: Sunday, January 27, 2013 1:18:54 PM

Groups: Member

Joined: 8/29/2012
Posts: 386
Hi,thanks for the opportunity,
here some of my newest St.Patrick's Day designs:






bkmuir
Posted: Monday, January 28, 2013 11:06:08 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 5,923
So I have a pillow with a cat and a heart -
If my Main Store category is "Animals > Pets > Cats" This will show up (on page 200+ or thereabouts - I didn't view every page of the 301 pages) on the Animal Lover pages?

or, do I have to specify something more in MY tags? (I have "pet", "cat" and more descriptive tags.
bkmuir
Posted: Monday, January 28, 2013 11:17:17 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 5,923
bkmuir wrote:
So I have a pillow with a cat and a heart -
If my Main Store category is "Animals > Pets > Cats" This will show up (on page 200+ or thereabouts - I didn't view every page of the 301 pages) on the Animal Lover pages?

or, do I have to specify something more in MY tags? (I have "pet", "cat" and more descriptive tags.


I think I answered my own question.
I have two bags - one with quilt pattern, one with yarn. Only the yarn spools shows in the "Crafty gal" selections

Both are under the store category
> Art > Other Art Forms > Textile >

The yarn has a keyword "crafts", the quilt does not - so I will add crafts, crafting to all of my yarn, crochet, knit items.
ValeriesGallery
Posted: Monday, January 28, 2013 11:31:34 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 8/4/2008
Posts: 2,885
Thanks for the opportunity! For your consideration:

[center]
Pot O'Gold Cat Shirt by ValeriesGallery
Falcon
Posted: Monday, January 28, 2013 12:10:23 PM
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Joined: 11/9/2008
Posts: 593
Location: Sunny Southwest
vintagestore
Posted: Monday, January 28, 2013 2:52:12 PM
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Groups: ProSeller

Joined: 4/14/2010
Posts: 11
iiphotoart
Posted: Tuesday, January 29, 2013 10:42:09 PM
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Groups: ProSeller

Joined: 7/4/2011
Posts: 867
Location: Surrey
May the luck o'the Irish bless everyone's sales!





Liz Molnar
Posted: Saturday, February 09, 2013 1:30:00 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/12/2012
Posts: 336
Designs for Valentine's Day on cards:


Crystal Heart Greeting Cards by AleenaDesign
Check out other Heart Cards at zazzle.com



Crystal Hearts Card by AleenaDesign
Look at more Heart Cards at zazzle


All products with this design: http://www.zazzle.com/aleenadesign/gifts?cg=196925920748934883



Vintage wedding collection in green, bordeaux, gold, grey, blue and purple colors (matching invitations, RSVP cards, envelopes, address labels, photo binders, stamps, gift boxes, pillows, magnets).
http://www.zazzle.com/vintagetreasury/wedding+gifts

Example:

expressyoursoul
Posted: Saturday, February 09, 2013 3:30:25 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 6/2/2008
Posts: 1,915
Hi Nicole! Thanks for the heads up! Lots of graduation invites and other graduation accessories (http://www.zazzle.com/hhgraduation/gifts). Any promotion will be greatly appreciated!!!

Some new wedding planning binders, invites and accessories (http://www.zazzle.com/hhweddings/gifts)

Both are in date order according to latest. I think by now I've missed the boat on the Valentine's Day items although I do have some (not specific to your categories, though) and regrettably, no new St. Patrick's Day items this year.

Thanks again!

Smile
WildlifeAnimals
Posted: Saturday, February 09, 2013 5:40:50 AM
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Groups: ProSeller

Joined: 1/31/2010
Posts: 884
There are a bunch of Valentine gift designs at http://www.zazzle.com/valentineshop

Keri Joy Colestock
Posted: Saturday, February 09, 2013 5:45:04 AM

Groups: Member

Joined: 10/24/2012
Posts: 1
ctemple
Posted: Saturday, February 09, 2013 5:57:27 AM
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Groups: ProSeller

Joined: 6/15/2009
Posts: 53
Rick Ellis
Posted: Saturday, February 09, 2013 6:13:59 AM

Groups: Member

Joined: 11/8/2012
Posts: 4
Plush_Paper
Posted: Saturday, February 09, 2013 7:17:51 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 1/28/2009
Posts: 515
Below are some of my designs for Valentine's Day. Thank you for the opportunity Love

BlueValentine
Posted: Saturday, February 09, 2013 7:32:03 AM
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Joined: 12/20/2011
Posts: 2
TheInspiredEdge
Posted: Saturday, February 09, 2013 7:41:22 AM
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Joined: 10/23/2009
Posts: 22
frank_glerum_art
Posted: Saturday, February 09, 2013 8:11:34 AM
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Joined: 9/23/2010
Posts: 152
thank you very much for this opportunity.
here's some of my valentine'd day products.



lots of more products featuring these two designs here.
http://www.zazzle.com/frank_glerum_art/gifts?cg=196611233284107465
happy valentine's day.
ElineYin
Posted: Saturday, February 09, 2013 8:17:14 AM
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Groups: ProSeller

Joined: 9/5/2010
Posts: 309
proweddings
Posted: Saturday, February 09, 2013 8:22:22 AM
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Groups: ProSeller

Joined: 5/31/2011
Posts: 18
Location: Mesa
Thanks for opportunity.
Here is a fun owl design for Valentine's day.

http://www.zazzle.com/whoo_loves_yababe_owl_valentine_greetings_cards-137703860842388726
Cheryl Paton
Posted: Saturday, February 09, 2013 8:25:05 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 7/26/2006
Posts: 193
Location: Morgantown
How does one get a "persona guide" page?
JaNineDesign
Posted: Saturday, February 09, 2013 8:30:17 AM
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Joined: 11/26/2011
Posts: 2
Location: Berkeley
Blank valentine's day cards from my store http://zazzle.com/JaNineDesign











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