what is my problem? 3 pages: [1] 2 3
i_dentity
Posted: Friday, August 06, 2010 1:32:16 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 29
Hello zazzlers

This is my first post in this forum and honestly im totally discouraged Sad ...
Since the end of may i am having my shop i work every day between 12 to 16 hours and i havent sold a thing.
i am a graphic designer and illustrator and i really try to have a lot of different desings by now i have aprox 2500 products and i really work on the tags. since i read here in the forum that this is important.
Can you take a look at my shop.

i have a squidoo lens a facebook page and i use twitter, but it looks like nothing helps. Any advice, good bet from the pros here?
it would be much appreciatet.

thanks for reading

i
shopaholicchick
Posted: Friday, August 06, 2010 1:51:03 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 10/6/2008
Posts: 12,216
your descriptions suck

what does this image look like:

Quote:
MERMAIDS DREAM POST CARD GREEN
Easy to customize
Check out the whole Mermaids Dream Series and customize it with your own text and information.


i see a green mermaid drawing in crayon my 3 yr old nephew drew with a dream bubble over her head for words.

but clearly thats not what your image is...

what if it said "this great customizable card has a blue-green background with a white center for your important information framed by the silhouette of a mermaid & moon in black, some white sun rays, stars and cloud. Perfect for a save the date card or a pool party invitation."


search engines cannot SEE your image you have to describe it like you were telling someone on the phone what it looked like
spaceMONKEYdesigns
Posted: Friday, August 06, 2010 3:22:04 PM

Groups: Member

Joined: 3/11/2008
Posts: 125
Location: La Marque (the spot)
We don't bother with the products descriptions. They are hidden from search engines. We keep our descriptions down to a few words so the zazzle search engine doesn't get bogged down and goes right to the tags. The tags are the important thing.

The gurus recommend no more that 20 tags, so use your most descriptive tags. This is a great tool to see what people are searching for Google Adwords Keyword Tool


These are your homepage keyword meta tags. Search engines scoff at more than 20 keywords and repeated keywords: i, dentity, corporate, identity, stationery, designs, bussines, card, calling, card, visiting, card, notepaper, letter, paper, writing, paper, personalized, cards, sticker, buttons, magnets, office, private, non-corporate

These are the actual keywords without the repetitive tags:
corporate stationery designs bussines(sp) calling visiting notepaper paper letter writing sticker buttons magnets office private non-corporate card i identity

These are all great tags but none of this describes the designs themselves:
for example: pretty gets searched 20,400,000 times a month.
notepaper gets searched 14,800 times.

They recommend you use all of your keywords in your description, but once again keep it short and descriptive.

To optimize your page, this is a great resource: Meta Tag Analyzer

Once again, your designs are beautiful... like the rest of us, we just have to be found by our target market.

Don't get discouraged!

dogplay
Posted: Friday, August 06, 2010 3:50:07 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/26/2007
Posts: 2,468
spaceMONKEYdesigns wrote:
We don't bother with the products descriptions. They are hidden from search engines.
I don't know where you got that information, but it isn't true. Google can certainly see my product descriptions. If I search on language that is in my description and not in my key words Google finds my product. Search engines, especially Google, have a strong preference for normal sentence structure over just a list of tags.
Quote:
We keep our descriptions down to a few words so the zazzle search engine doesn't get bogged down and goes right to the tags. The tags are the important thing.
The single most important thing is the product title. Search engines put a lot of importance on the page title, and Zazzle makes your product title the page title. The product description is far more important to the search engine than a keyword list in the form of tags. While a list of a mere 20 words isn't going to be considered "key word stuffing" this piece nonetheless explains the preference for normal text. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66358

shopaholicchick
Posted: Friday, August 06, 2010 3:52:39 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 10/6/2008
Posts: 12,216
dogplay is right.

zazzle search ALSO uses word in your description - and i have products i can find in zazzle with words in the description that are NOT in the tags.

where would you get the idea that are hidden from search engines??
spaceMONKEYdesigns
Posted: Friday, August 06, 2010 4:41:43 PM

Groups: Member

Joined: 3/11/2008
Posts: 125
Location: La Marque (the spot)
Dogplay - we were discussing the descriptions and tags. Between the two, the tags are the most important when it comes to search engines. Of course, the title is the most important thing. That goes without saying.

As for the descriptions and search engines: You main page descriptions appear on the search engines, but zazzle uses a standard description for product pages.

for example: 24 Hour Dispatch to the UK on most orders. Incredible Mr. Limpet T-Shirt created by spaceMONKEYdesigns. This design is available on many sizes, styles, and colours of shirts.

That's the standard on all products. The keywords are our keywords. But the description is zazzle's.


We've done a lot of experimenting with descriptions. A LOT of experimenting with descriptions... and we found the less of a description we use, the more product hits we get so the search engine doesn't get bogged down in the 'and' 'if's' or 'buts' of a complete sentence. Not great for pitching your product to the public (the ones that actually find the description at the bottom of the page), but great for getting seen among the masses.
DNW_WeddingDesigns
Posted: Friday, August 06, 2010 6:31:40 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 4/1/2010
Posts: 577
i_dentity wrote:
Hello zazzlers

This is my first post in this forum and honestly im totally discouraged Sad ...
Since the end of may i am having my shop i work every day between 12 to 16 hours and i havent sold a thing.
i am a graphic designer and illustrator and i really try to have a lot of different desings by now i have aprox 2500 products and i really work on the tags. since i read here in the forum that this is important.
Can you take a look at my shop.

i have a squidoo lens a facebook page and i use twitter, but it looks like nothing helps. Any advice, good bet from the pros here?
it would be much appreciatet.

thanks for reading

i


1. One huge problem is that you aren't allowing your customers to customize, when you make the product look as though it can be. For example, you have "Your Text Here" on items, but you didn't make it a template. Since you didn't do so, there's no way for me to remove "Your Text Here" and actually put my text there. People won't be much into buying items with "Your Text Here" or "Your Image Here" on them.

2. One of you pink bumper sticker tags are as follows -
i, identity, sticker, stickers, car, bumpersticker, bumper, businesscard, business, card, profilecard, frame, framework, scope, edge, rack, border, profile, card, damask, wallpaper, wall, paper, pattern, repetetive, corporate, logo, icon, customize, personalize, professional, illustration, graphic, design, designer, style, urban, modern, promotional, flowers, blooming, daisies, flower, floral, blossom, roses, rose, spring, baroque, color

You have "I" listed. It shouldn't be. There's nothing about that letter/word that describes your bumper sticker. Describe the sticker - "pink damask bumper sticker" "pink and black damask design", etc. You have to "tell" people what your item is in so many words.

The tag words. The majority just don't suit the sticker at all. It's a not a business card, so there's no need to used that. It's a Damask design, and I don't recall any roses, so that should be removed along
with "wallpaper", "flowers", "daisies, "floral" and more.

Your postcard, "Damask Postcard Blue" has basically the same tags as above, and I have that page open right now. There are no daisies, (as you have listed) and there's no way for me to customize it, either.

3. You need to divide single words. You have several single words as one - businesscards = business cards, bumpersticker = bumper sticker, and so on.

Several of your designs are really pretty, but you have a lot of work to do in getting things in order. It'll take time, but it'll be worth it.


Good luck.
dogplay
Posted: Friday, August 06, 2010 6:45:23 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/26/2007
Posts: 2,468
spaceMONKEYdesigns wrote:
Dogplay - we were discussing the descriptions and tags. Between the two, the tags are the most important when it comes to search engines. Of course, the title is the most important thing. That goes without saying.

As for the descriptions and search engines: You main page descriptions appear on the search engines, but zazzle uses a standard description for product pages.

for example: 24 Hour Dispatch to the UK on most orders. Incredible Mr. Limpet T-Shirt created by spaceMONKEYdesigns. This design is available on many sizes, styles, and colours of shirts.

That's the standard on all products. The keywords are our keywords. But the description is zazzle's.
Certainly you have your own experience and your own views, but statements such as "They are hidden from search engines." are just not true. My own description appears on every product page. When I "View Source" any of my product pages I see that my own product description appears higher up on the page than the generic description. Zazzle does this placement because of the importance of the description to search engines. I can't speak to what your experiments have done for you. I can speak for my own experience as well as my familiarity with Google Webmaster.

clickinchic
Posted: Friday, August 06, 2010 8:11:46 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/20/2010
Posts: 926
You do have some very pretty designsHappyI joined zazzle in March, and finally got a few sales. I have no idea if it will continue, but I've just enjoyed the creative outlet it's given me. Hang in there & hopefully it will get betterHappy
i_dentity
Posted: Friday, August 06, 2010 10:49:36 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 29
hello people

Thanks for your advice i am very glad you looked at my page.
I can see what you ar saying, but my main problem is, that my native language is not english, and i have a hard time describing the product. So i write as less as possible.
But your absolutely right i will improve this section.

Hi DNW_WeddingDesigns thanks for taking your time and looking at my page, but of course it is possible to customize every product. I just asked a friend to try it and it is working.

LisaMarieArt
Posted: Friday, August 06, 2010 11:13:31 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 7/4/2008
Posts: 1,801
Location: Jarrow
spaceMONKEYdesigns wrote:
Dogplay - we were discussing the descriptions and tags. Between the two, the tags are the most important when it comes to search engines. Of course, the title is the most important thing. That goes without saying.


Not anymore, search engines have drastically reduced their role in the algorithm which determines search placement due to abuse... I think they are near the bottom now. The correct term for them is META Keywords, which Zazzle turns your product tags into for SEO purposes.

Search engines match your tags (keywords) to your content and title. If it find no match it penalizes you. Example, you have a cat tshirt with cat in the tags and the title but not the description... you will be penalized.

spaceMONKEYdesigns wrote:
As for the descriptions and search engines: You main page descriptions appear on the search engines, but zazzle uses a standard description for product pages.

for example: 24 Hour Dispatch to the UK on most orders. Incredible Mr. Limpet T-Shirt created by spaceMONKEYdesigns. This design is available on many sizes, styles, and colours of shirts.

That's the standard on all products. The keywords are our keywords. But the description is zazzle's.


It used to be your product description that ended up in there. If you have a long description it isn't good for SEO so it looks like Zazzle have changed it. The META description is supposed to be short and precise and match some page content... which they do as they are now. T-shirt, spacemonkeydesigns, incredible, limpet, mr... if you have these words in your description and tags it's better for SEO. Like tags/keywords, description is again not high on the list of importance.

spaceMONKEYdesigns wrote:
We've done a lot of experimenting with descriptions. A LOT of experimenting with descriptions... and we found the less of a description we use, the more product hits we get so the search engine doesn't get bogged down in the 'and' 'if's' or 'buts' of a complete sentence. Not great for pitching your product to the public (the ones that actually find the description at the bottom of the page), but great for getting seen among the masses.


It's quite possible that all of that experimenting you did may do the opposite now that Zazzle have altered which information gets used for their META description. It looks like they changed it when they went down for maintenance (I'm sure it was still the old way a few weeks before then)...

As dogplay said, "you have your own experience" and I too speak from my own experience and experiments with Google Webmaster.

The list of importance as I and many others see it are:

Content: This means semantically correct code, working and relevant outgoing links, good text content. Zazzle handles the code part unless you add your own.

Incoming Links: from other websites (perferable high ranking) with good descriptive wording for the links. The links should go to a number of different pages and not all to the home page.

Internal Links: Links to other pages of the website. Zazzle handles this part Unless you add your own in the description area, then you have to make sure they are semantically correct.

The Title: Make it a good one and make it match 'key' words in your tags and description.

The META description: This is generated automatically by Zazzle and contains your product title and store name. If your make a good title then it'll improve your META description

The META keywords: These are your product tags


As I say, this is all from my experience and what I have applied to my own websites with positive results.
DNW_WeddingDesigns
Posted: Saturday, August 07, 2010 12:24:12 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 4/1/2010
Posts: 577
i_dentity wrote:
hello people

Hi DNW_WeddingDesigns thanks for taking your time and looking at my page, but of course it is possible to customize every product. I just asked a friend to try it and it is working.



I was talking about easier customization with the template feature. You have not checked the template boxes and place information into them.

Take a look at this particular postcard of yours.

If I want to customize it, I have to delete "Your Text Here" and add my own, choose a font style and color, instead of just replacing what you could have put in for an example for me. The way you have it setup, looks as if I could just type in my text in the template editing box, but I can't.

Look at my postcard and see how you can simply replace what I've added in the boxes with your own words. I can't do that with yours. Mine is set up in an easier way with templates for the customer to use. It saves more time. If a customer likes the style, size and color of font/text on mine, they only have to replace my example information with their own....no need to search for any other style of text that may or may not fit properly.

When it comes to "Add Your Photo Here", it may be best to use a Zazzle photo template or one of your own photo templates, rather than have text in that area. That way the customer can simply replace that one with their own photo. They can click on the button to add images, but there's just no example of how it will look in advance.

I hope that I've explained it all in a better way for you. Sometimes I confuse myself, which means I confuse others.

An extra couple of notes - The butterflies on your art or in tags/descriptions. You should change "Butterflys" to "Butterflies" for the plural form...meaning more than one butterfly.
I read that English is not your first language, so I'm sure there will be some mistakes. I just wanted to add that to help. If you can get someone else to help out, that would be a thing for you. Smile

When you want to reply to a particular person on the forum with a quote, click on the two little gold Xs just above that person's comment. The comment will open in a new area, and you can post your reply below it. That will keep you from having to list each of us individually within one post.

Again...good luck.



shopaholicchick
Posted: Saturday, August 07, 2010 4:27:18 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 10/6/2008
Posts: 12,216
if you have to use a translator like babelfish to help you write your descriptions. they will not be perfect english but they will still have more words then you are using.
sunnymars
Posted: Saturday, August 07, 2010 4:42:14 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 7/23/2010
Posts: 588
DNW_WeddingDesigns wrote:
[quote=i_dentity]

I was talking about easier customization with the template feature. You have not checked the template boxes and place information into them.

Take a look at this particular postcard of yours.

If I want to customize it, I have to delete "Your Text Here" and add my own, choose a font style and color, instead of just replacing what you could have put in for an example for me. The way you have it setup, looks as if I could just type in my text in the template editing box, but I can't.


Hi DNW_WeddingDesigns,

No, we don't have to delete "Your Text Here', we can customise it if we want to. I had no problem customising the OPs postcard at all. If you're having problems customising it, it's probably because you haven't selected the "your text here" field first. If you click on it first, then hit the "change text" button, you'll see that it does change.

Cheers.
Specialeetees
Posted: Saturday, August 07, 2010 4:56:49 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 4/22/2009
Posts: 2,147
Sorry sunnymars, you are missing the point that is being made by DNW_Weddings.

Yes people can change the text without a problem if and only if they click on "customize it" and enter the customization screen.

That's all well and good unless, like me, you often use many layers to create a product. In which case the customer is confronted by lines and lines of layers for graphics and text items within the customize it area.

If offering stationery templates it really is in a SKs best interest to learn how to create a template correctly. The end result is a customer sees the product and without having to even leave the product page they can complete the premade text fields to the right of the product, add it to their cart and checkout.

Much simpler for the customer, and generally easier for customer = more sales for SK Grin


gothicbusiness
Posted: Saturday, August 07, 2010 5:18:52 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/3/2010
Posts: 633
This is what people are trying to explain to you.

The first image is your beautiful mermaid, you have the customize button, but that requires the customer to open the design field. A place some customers may get lost in and give up. Equaling no sale for you.

The bottom image is one of my invitations, with the text template used. The customer simply changes the text in the box on the right and they are done. simple and easy, and customers are more likely to buy something they don't have to do too much to. The easier you make it for them, the more likely they are to buy. Simple fact.



hope that helps!

Tabz
Gothic Toggs
Fractured Life
Gothic Business
Gothic Toggs UK
Follow Your Feet
Fetish Girl
Sanguin Occasions
Vamps in Vintage
Riff Raff Novelties
Sweetness and Light
Sanguin Lover Fantasy Gifts
dogplay
Posted: Saturday, August 07, 2010 5:38:16 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/26/2007
Posts: 2,468
sunnymars wrote:
No, we don't have to delete "Your Text Here', we can customise it if we want to. I had no problem customising the OPs postcard at all. If you're having problems customising it, it's probably because you haven't selected the "your text here" field first. If you click on it first, then hit the "change text" button, you'll see that it does change.

If you have to give instructions then you will lose customers. Make it easy for them. You are choosing not to make it easy. Your choice. You will get fewer sales. Your choice. If you want more sales then make the customize fields into templates. If you don't care about more sales then leave it as is.

You have choices. You can ignore the advice. You can argue with the advice. Or you can accept advice. If you argue with good advice expect to get less advice.
JQdesigns
Posted: Saturday, August 07, 2010 5:39:12 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/9/2009
Posts: 248
WOW . . . I hope you have helped i_dentity . . . I know for a fact you have helped ME!

I never considered using templates this way as I figured the "customize it" button would give the customer all the options they needed. But I can see how it would be confusing with the entire design field visible.

Thanks, everyone, for the great information.

*** oh, boy ... do I ever have a LOT of work to do now! ***

Judi
spaceMONKEYdesigns
Posted: Saturday, August 07, 2010 6:18:36 AM

Groups: Member

Joined: 3/11/2008
Posts: 125
Location: La Marque (the spot)
Quote:
LisaMarieArt wrote:
Search engines match your tags (keywords) to your content and title. If it find no match it penalizes you. Example, you have a cat tshirt with cat in the tags and the title but not the description... you will be penalized.


This is an example of what GoogleBot sees:


Title: Blade Mouse Pad from Zazzle.com
Title relevancy to page content is excellent.
The Title relevancy to page content is 100%.

Description: 24 Hour Shipping on most orders. Blade Mouse Pad created by spaceMONKEYdesigns. Customize this design with your own text and pictures or order as shown.
Description meta tag relevancy to page content is good.
The Description meta tag relevancy to page content is 72%.

Keywords: cool,mousepads,zazzle.com,creative,fine,art,contemporary,fun,artistic
Keywords meta tag relevancy to page content is excellent.
The keywords meta tag relevancy to page content is 100%.

Keywords found in the Anchor tags: Keyword - Times Found.

These are text links on your web page (include the 'alt' text from images in the links). These become more important by many search engines (for best results try to name them after your primary keywords).

zazzle.com - 4
mousepads - 4
fun - 3
fine - 3
contemporary - 3
create - 3
art - 3
artistic - 3
creative - 3
cool - 3


This is our description:
cool art on stuff: mousepads


Zazzle's standard description has been in place for quite some time now.



Blade Mouse Pad from Zazzle.com
caos Cool Art on Stuff
Cool Art on Stuff for Friends for Cheap on squidoo


i_dentity
Posted: Saturday, August 07, 2010 6:24:34 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 5/19/2010
Posts: 29
[quote=gothicbusiness]This is what people are trying to explain to you.

The first image is your beautiful mermaid, you have the customize button, but that requires the customer to open the design field. A place some customers may get lost in and give up. Equaling no sale for you.

The bottom image is one of my invitations, with the text template used. The customer simply changes the text in the box on the right and they are done. simple and easy, and customers are more likely to buy something they don't have to do too much to. The easier you make it for them, the more likely they are to buy. Simple fact.



hope that helps!

Hi gothic

okay now i got it, i didnt know that this makes such a difference. But yes in future i will do it this way, but yes to change all the old stuff this will take months :/ .
Thank you very much
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