Should I Make a New Store?
Laura
Posted: Monday, October 07, 2013 7:22:01 PM

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I'm pretty new to Zazzle and have been filling my main store with lots of variations of my favorite pieces. I have about thirty so far. I guess what I'm wondering is, is there an ideal number of products per store? Like I think I can easily get up to around 100 with the kind of stuff I'm already working on.

I have an idea for a specific kind of product though... Ok, so specifically I do a lot of animal and nature stuff, and I have an idea for a line of products based on one kind of animal. It's not going to offend anyone or be irrelevant to people who like my other work, but there could be a lot of it eventually. So, is it good to have niche stores? Is it better to have as many products as possible in one store? Should I put the same products in both stores?

I don't know, I guess I just have no idea how to proceed with this store-building thing beyond the first wave of products. I'd also welcome any suggestions about my store in general. Thanks!
dreamNwish_Photo_Art
Posted: Monday, October 07, 2013 7:51:07 PM
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Laura wrote:
I'm pretty new to Zazzle and have been filling my main store with lots of variations of my favorite pieces. I have about thirty so far. I guess what I'm wondering is, is there an ideal number of products per store? Like I think I can easily get up to around 100 with the kind of stuff I'm already working on.

I have an idea for a specific kind of product though... Ok, so specifically I do a lot of animal and nature stuff, and I have an idea for a line of products based on one kind of animal. It's not going to offend anyone or be irrelevant to people who like my other work, but there could be a lot of it eventually. So, is it good to have niche stores? Is it better to have as many products as possible in one store? Should I put the same products in both stores?

I don't know, I guess I just have no idea how to proceed with this store-building thing beyond the first wave of products. I'd also welcome any suggestions about my store in general. Thanks!


Multiple and niche stores are very popular with Zazzlers.

I have two stores, and there are many with more than a dozen stores because they wanted to go the niche route, which is actually a great idea.

The first store I opened is a variety store, and I have a wedding store. I didn't see any sense in piling up wedding items in the variety store. It would have gotten really crowded and possibly confusing and/or annoying to the customers. :/

Some people put every single item offered by Zazzle into one store, no matter the theme, and it can be a bit much, so niche stores come in as a plus. Smile
We have to think about organization of products by design/theme just like in a department store. If we want to shop for party items, we go to the party department. If we want garden tools, we go to the garden department, and in each department, we'll find a certain brand, color, theme, etc. Though we can divide items like that in one store, a niche store gives you much more room to work and to organize neatly.

I plan to open up other stores, and they'll be niche stores, too.

I say go for the niche store(s), and when it comes to your first store, one-hundred products isn't that large of a number. I think you should keep adding a bit more, especially if you have designs that work on various products that you're willing to offer.

I have over one-thousand in my variety store, and a little over nine-hundred in my wedding store, though I've been working on the variety store for about four years, but not each day.

You can have a lot of products in one store, but as I mentioned before, some people put everything in, but they don't organize, and even if they do, it can still be overwhelming for customers. My first store was a mess when I first started, and though it still needs work, it's much better. Smile

You can put the same products in more than one store, but you can't put the exact same design in more than one store. If you have a shirt with a red heart in one store and want to use the same heart in another store, you need to add some text to it, or make it into multiples, or layer it with another design, etc.

Good luck with all of your stores. Be sure to use good descriptions and tags, and to advertise as much as possible. Get those sales! Smile
RGebbiePhoto
Posted: Monday, October 07, 2013 10:39:18 PM
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I have one main store with about 14,000 products in it. I also have about a dozen niche stores, with anywhere from 4,000 products to 200 products.

It just depends on what you want to do. I separated my wedding and invitations store, only because it seemed better that way. And I do test runs on product lines in separate stores. Or controversial ideas. I try to stay middle of the road in my general RGebbiePhoto store, and run a little more edgy in my other stores.
Laura
Posted: Tuesday, October 08, 2013 9:46:10 AM

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Thanks for the tips! Your numbers of products are very inspiring, if not a little intimidating ;)
dreamNwish_Photo_Art
Posted: Tuesday, October 08, 2013 10:23:54 AM
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You're welcome.
WillowHawkAcres
Posted: Tuesday, October 08, 2013 4:07:31 PM
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Thanks Laura for starting this thread. I also have been wondering if I should have more than one store. I have added more and more items but it just seems to be a bunch of stuff thrown together now.Sad I've tried different ways to organize it but haven't come up with anything that I really like. Maybe more stores is the answer.

If you start another store can you move things from one store to another?

RGebbiePhoto I love your ColorMe store. What an awesome idea. Fun!!! Do you sell many items from this store? I loved coloring things like that as a kid (and as an adult also). When customizing these items, is it only the background that you can change on the item when it is printed or can you also change the color of the flowers?

dreamNwish_Photo_Art
Posted: Tuesday, October 08, 2013 5:26:46 PM
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WillowHawkAcres wrote:
Thanks Laura for starting this thread. I also have been wondering if I should have more than one store. I have added more and more items but it just seems to be a bunch of stuff thrown together now.Sad I've tried different ways to organize it but haven't come up with anything that I really like. Maybe more stores is the answer.

If you start another store can you move things from one store to another?



No, you can't move items from one store to another. You can only customize from one store to another. I gave a bit of an example in my post to Laura about the duplicate designs, but I'll try to explain in more detail about customizing for another store.

If you have a mug with a rainbow on it in your first store, you can't put it into your new store the way it is. We're not allowed to have identical products in multiple stores. If you were to take that rainbow mug and add a smiley face or some text, it's not identical and you can put it into your new store. Even if you change the background color and style of text, it's different, so you can put it into the new store.

Just click on "customize" and make your changes and then choose whichever store you want from your drop-down menu that will appear once you add more stores.



RGebbiePhoto
Posted: Tuesday, October 08, 2013 5:45:59 PM
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WillowHawkAcres wrote:
Thanks Laura for starting this thread. I also have been wondering if I should have more than one store. I have added more and more items but it just seems to be a bunch of stuff thrown together now.Sad I've tried different ways to organize it but haven't come up with anything that I really like. Maybe more stores is the answer.

If you start another store can you move things from one store to another?

RGebbiePhoto I love your ColorMe store. What an awesome idea. Fun!!! Do you sell many items from this store? I loved coloring things like that as a kid (and as an adult also). When customizing these items, is it only the background that you can change on the item when it is printed or can you also change the color of the flowers?



Thank you! I've sold a few cards, but haven't really pushed on this store yet. You can change the background color, but the colored parts are set as an image file. That's why I offer the color-me items, so you can color it however you want. I had a bunch of shoes loaded up when we were selling the sneakers, and several people wanted them, but the line was pulled before any orders came through.

My husband draws the doodles when he's feeling inspired. Lately he's been working on our store at CP (I made him do that POD, they want too many different sizes and crops. I rather prefer the ease of one size upload for most products here at Zazzle). As we get deeper into the buying season and financial stress eases up, he'll feel more like doodling again, and I will add more to the Gebboodles line Smile
CuteStuffGalore
Posted: Saturday, October 12, 2013 11:16:45 AM
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All my stores are messes, none of them niche, except the fine art one that never gets filled 'cause I do not have time to paint the fine art for it. =P

But I put some of exactly the same paintings in three different stores; what is the penalty for that? Should I hide/delete? (You really can;t add text or digital elements to a fine art painting) =P

I have finally opened a niche store: just home items, mugs pillows clocks etc, with art on them that I am painting in a very carefree quick style but it is quite pretty, nevertheless. Also some of my vector art. It is a brand new store. Do you think that will help me? I have the will to work: to try to tag, to tweet, but it seems that I have no business sense no matter what I do. I'm an artist and I know you must be a business person too, to succeed. And I try, and try hard. But it does not work for me. So it is poverty and hardship...I hope I have not stolen Laura's thread though. If it were just me, I would not worry about this poverty thing, but it is my older family with whom I live and whom I am trying to help. It is even harder on my older family (no heat in Winter, hardships etc.) Laura has very pretty products in her store; I want the Mama Bunny mug! Roses
dreamNwish_Photo_Art
Posted: Saturday, October 12, 2013 2:32:14 PM
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CuteStuffGalore wrote:
All my stores are messes, none of them niche, except the fine art one that never gets filled 'cause I do not have time to paint the fine art for it. =P

But I put some of exactly the same paintings in three different stores; what is the penalty for that? Should I hide/delete? (You really can;t add text or digital elements to a fine art painting) =P

I have finally opened a niche store: just home items, mugs pillows clocks etc, with art on them that I am painting in a very carefree quick style but it is quite pretty, nevertheless. Also some of my vector art. It is a brand new store. Do you think that will help me? I have the will to work: to try to tag, to tweet, but it seems that I have no business sense no matter what I do. I'm an artist and I know you must be a business person too, to succeed. And I try, and try hard. But it does not work for me. So it is poverty and hardship...I hope I have not stolen Laura's thread though. If it were just me, I would not worry about this poverty thing, but it is my older family with whom I live and whom I am trying to help. It is even harder on my older family (no heat in Winter, hardships etc.) Laura has very pretty products in her store; I want the Mama Bunny mug! Roses


I think it's a good idea to have a separate store for homegoods. I'm planning to do the same at some point.

You have cute designs in your store, like this mousepad , but yes, you really need to work on your tags and descriptions. You haven't described anything at all about the design like the flowers, mushroom, the colors of the flower, the curly pink hair, etc. Those are all part of the design and you have to tell people. If someone can't see it but asked me to read the description, I'd need more to go on.

Your tags (kawaii, cute, bunny, baby...etc.) should be words and phrases that also describe.
People look for items online with phrases. Think of it this way. If you wanted a character wearing a bunny suit, wouldn't you type in something along those lines? You'd type in more than "cute", or "baby". Also, if it has nothing to do with babies, you shouldn't use those tags as it's spamming. If you were describe that it's a baby in a bunny suit, then you could use the tags.

You don't need to put "gift" in the title, if you did. I read earlier that some people have "gift" showing up in their titles when they didn't add it, so it must be something that needs to be worked out on the site.

Once you get those things in order, and do your advertisiing, you should do well in sales.

Good luck with your current and future stores. Smile
CuteStuffGalore
Posted: Saturday, October 12, 2013 6:23:48 PM
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Thank you. Well, some of my products have better descriptions than that. I must have fallen alseep xd That store is the worst one for descriptions--it was my first, my messiest and most disprganised etc. I do not even mess with it much any more. I have a store for kids that sells something once in a blue moon, and a few new stores that sell nothing at all but I hope they;ll get discovered. Roses
dreamNwish_Photo_Art
Posted: Saturday, October 12, 2013 8:52:47 PM
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CuteStuffGalore wrote:
Thank you. Well, some of my products have better descriptions than that. I must have fallen alseep xd That store is the worst one for descriptions--it was my first, my messiest and most disprganised etc. I do not even mess with it much any more. I have a store for kids that sells something once in a blue moon, and a few new stores that sell nothing at all but I hope they;ll get discovered. Roses


My first store was in bad shape when I first started. I didn't know that I wasn't supposed to categorize by product type as Zazzle already breaks it down that way. I cleaned it up a little, but put a tiny bit more energy into my wedding store when it came to organizing. :/
artNimages
Posted: Wednesday, November 26, 2014 12:35:34 PM
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Quote:
...or make it into multiples, or layer it with another design, etc...
By multiples, you mean it can still have the same exact design, as the original, but it can be offered in more choices? For example, I have a pillow, in my main store, that's only offered in a 16"x 16" size. I'd like to add that same pillow to my new store. I can just customize it & give it more size/material options?
artNimages
Posted: Sunday, December 07, 2014 1:41:20 PM
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My main store is such a mess that it even overwhelms me, at times. I need a reset button.
RGebbiePhoto
Posted: Sunday, December 07, 2014 3:26:07 PM
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artNimages wrote:
My main store is such a mess that it even overwhelms me, at times. I need a reset button.


So, let your general store sit for a while and open a niche store. Just decorate it, fill it with things you love. Then, when you are done playing around there, you can slowly head back into your main store and make some sense of it. Maybe look at categories, groupings, etc.

No, you cannot have duplicate products. Yes, you can have duplicate designs on multiple products.

Good:
Red Heart design on Coffee Cup, Keychain, Hat, iPhone 5 case, iPhone 6 case, Samsung case, Hoodie, Tee Shirt, baby bib and tie. (Notice same product, different styles. This is good! Idea )

Bad:
Red Heart design tiled on Square Pouf in "MyHeartStore"
Same Red Heart design tiled on Square Pouf in "MyValentineStore"
Same Red Heart design tiled on Square Pouf in "MyLoveStore"
Same Red Heart design tiled on Square Pouf in "MyGeneralStore"...

Ok
Red Heart design tiled on Square Pouf in "MyHeartStore"
Same Red Heart design placed randomly on Square Pouf in "MyValentineStore"
Same Red Heart design tiled, with added text fields and maybe an arrow or something fun on Square Pouf in "MyLoveStore"...

Does that clear it up a little?
Jessica Lee Abbott
Posted: Monday, December 08, 2014 10:59:03 PM

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I am relatively new as well - with lots of breaks since I started. My various shops are all currently set to private until I perfect them - but I have learned a few things wandering around here and I have formed some opinions. I think everyone should have one main shop to become the heart of their personal zazzle brand with product lines that reflect their account as a whole. Additional shops can be best used as an extension with more specialized themes and purposes.

I also think that new shops such as ones that feature completely mousepads or stationary or a certain type of graphic design help to target a different niche, create a bigger zazzle footprint, and make your personal zazzle brand more professionally organized. If you can name and brand your 'sub shops' the same way you brand your 'main shop' and still find a way to tie them all together I think it creates a more attractive designer account.

More than one shop keeps the main one from becoming too cluttered from sudden inspirations that might be better expressed and displayed elsewhere. One way that you can begin to reorganize a messy main store is to create an entirely new main shop with well thought out categories and redesign and resubmit your best selling or favorite designs to be even better than they once were with additional elements or variations - eventually phasing out your first shop.
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