Best way to organize your store? By product theme or by gender?
eatlovepray
Posted: Thursday, December 16, 2010 11:46:44 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 11/27/2010
Posts: 467
Ok, I'm seriously thinking about reorganizing my store. My currently category layout is "his, hers, youth, Infants, & Accessories". Followed by different sub-categorizes in each Main category.

Is that too confusing for buyers? Should I get rid of the main category and just organize the entire store by sub-categories?

Meaning, instead of his, hers etc. etc. I should Just list the sub-categories? example: "xmas, business cards, mouse pads, shirts, etc etc.

Any help will be greatly appreciated. Thank you!
ruralfrance
Posted: Friday, December 17, 2010 1:10:36 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 12/16/2009
Posts: 4,262
Most people will say organise by design. If you don't, you can soon lose your way in your own shop (not remembering which products have which design), and customers can select product types from the drop down list. Have a look at other people's stores and see which works best. Mine's a bit of a mixture and I'm still not entirely happy with it.
north_america
Posted: Saturday, December 18, 2010 5:12:14 AM
Groups: Member

Joined: 11/30/2010
Posts: 21
I see quite a few stores that are organized by gender or product type and in some niches that is probably the best presentation. For my application, by design was mission critical.

When I entered the POD business some years ago (using another POD), I thought I would be selling t shirts. It didn't take long to learn that t shirts are only one of many products that people want. Currently I sell as many or more "other items" as I do shirts.

In my case, I am offering products about interests such as sports, hobbies, regional, nature, etc. I want the shopper to see all the available products for a certain design whenever possible. Of course what works for shops like mine might be totally wrong for other artists.

Looking at this from a shopper's viewpoint, If choosing between layouts based on product type rather vs. by gender, I would prefer product type. Maybe you can poll your friends and family?
mazireland
Posted: Saturday, December 18, 2010 7:41:35 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 12/3/2008
Posts: 1,224
by design
romanceworks
Posted: Sunday, December 19, 2010 10:02:20 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 10/19/2009
Posts: 611
Location: Black Hawk
As an artist with hundreds of designs, i organize my store by product, as it could be kind of overwhelming to see all those different designs on the home page. Happy Carol
TitiaG
Posted: Sunday, December 19, 2010 11:38:21 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/24/2010
Posts: 583
Location: I'm a Dutchie
I had my store organized by product first and then got lost in the different designs. So some time ago I decided to switch over to organize it by design. Took me a long time and I'm not finished by a long shot. We can't move categories in Zazzle (really wish we could)so I had to make new categories and search for the designs to fit that category and moved quite a lot of products around, which takes some time to adjust. One moment I got so fed up that I deleted the old categories and decided to make all new designs.
Well I'm still doing that for the last month. I think that's the main reason I didn't do so well in this shopping season. Not enough products to show.
VanityCases
Posted: Monday, December 20, 2010 6:04:17 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 8/5/2008
Posts: 139
Location: Suburban Philadelphia
I have seen sales since organizing by Themes and not products. Products, let's say cards, can be found by looking on the product list on the left hand column, but I use character icons for the different themes and then under each character is a wide variety of products, i.e. cards, mugs, mousepads, etc.

Perhaps this is why I've finally started to see sales ... ? !
funnaturephotography
Posted: Monday, December 20, 2010 7:46:37 AM
 Zazzle Proseller
Groups: ProSeller

Joined: 8/17/2010
Posts: 4,182
I organize by theme but I'm wondering if I'm sub-categorizing too much. For instance, I have the general theme of "Animals". Then I have "Coyotes". Then I have the various coyote pictures.

Do you think I'm making it harder for search engines and buyers to find my products by doing this? Maybe it would be better to just have "Animals" and then the various designs.

Peggy
north_america
Posted: Wednesday, December 22, 2010 7:10:18 AM
Groups: Member

Joined: 11/30/2010
Posts: 21
funnaturephotography wrote:
I organize by theme but I'm wondering if I'm sub-categorizing too much. For instance, I have the general theme of "Animals". Then I have "Coyotes". Then I have the various coyote pictures.

Do you think I'm making it harder for search engines and buyers to find my products by doing this? Maybe it would be better to just have "Animals" and then the various designs.

Peggy


I have a similar situation. I agree that limiting depth is important but many of us do need to use categories and sub-categories.

I have seen products in web searches, so search engines must go down at least 2-3 levels.
funnaturephotography
Posted: Wednesday, December 22, 2010 12:11:08 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 8/17/2010
Posts: 4,182
Well, I've learned from working on another website that search engines go down three levels, but I don't think they go down four. Our home page would be considered level 1. A category like "Animals" is level 2. A subcategory of animals like "Coyotes" would be level 3. And individual photos of coyotes would be level 4. I'm pretty sure that's too far for search engines to find the individual photos.

I'm seriously considering re-categorizing my site. Ugh, more work!
helenaliyn
Posted: Wednesday, December 22, 2010 12:32:08 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 11/14/2010
Posts: 203
I have it organized by product categories, with different sub categories underneath. For example, I have Clothing and Accessories as a main category, with men's, women's, ties, necklaces, etc. as the sub category. I just really try to think of how people shop. If they want to look at women's T-Shirts, they don't want to go slogging through hundreds of design categories, hitting back each time just to see the different women's shirts in those categories. It's a lot easier to hit main category, hit the sub category, and just look through the designs in that section.

That's just my opinion, though.
anuradesignstudio
Posted: Wednesday, December 22, 2010 12:34:02 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 9/9/2009
Posts: 533
I have a product listed on level 5 in my store and it comes up well in google search. The first 5 in the search are my product on .com and .uk sites and 7th is on .au.

This is a fairly new ipod case listed at level 5. So don't think you need to worry.

Listed like this:
1- Original Designs (on home page)
sub category 1 - Animals
sub sub category 1- Rainbow Critters
sub sub sub category 1 - Sidney Salamander
sub sub sub sub category 1 Sidney Gifts
TinkerM
Posted: Wednesday, December 22, 2010 4:25:01 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/23/2007
Posts: 1,919
Location: BROOKINGS
I have 7 stores and I do them all a little different. Did this through years of trying different things. My newest store is made from main catagories, then subs, then the design shows for each product. My main store the busiest is the most disorganized...go figure..LOL. It is hard sometimes I have never done just designs the sub catagories as I have almost 2,000 designs and to redo this store would be a nightmare. So whatever works. I find most sales for me are from the market place or referral so they know what they want before they get there anyway.
funnaturephotography
Posted: Wednesday, December 22, 2010 5:22:53 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 8/17/2010
Posts: 4,182
Yes, most sales for me (in my short time here) are from the marketplace or referrals too but maybe that's because the search engines aren't finding me as easily as they could.

I've decided to go ahead and re-organize now before I have too many photographs on my site. Just in case it makes a difference to the almighty search engines! Grin
graphxpro
Posted: Tuesday, December 28, 2010 9:12:57 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 3/16/2009
Posts: 17
I hope I can set an example on store organization. First and foremost, my business logo "GraphXPro" is on every folder I have designed, (name recognition). I tried to keep them organized by general categories and then into subcategories. If I needed to do so I even did an additional subcategory or two via the use of folder icons, before the final category without a folder. The reason was to make the selection simple without having to scroll down through many different subjects to find what they needed. My style allows for the user to get right to the desired subject with ease and then the final art work within a few simple clicks and minimal scrolling.

www.zazzle.com/graphxpro
fish_fishing_seafood
Posted: Wednesday, December 29, 2010 4:51:23 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 6/25/2010
Posts: 64
graphxpro wrote:
I hope I can set an example on store organization.


In my opinion you did. You have pretty much sold me on the idea of needing to create some type of image for each main category. For the short term I have resorted to using the dreaded Zazzle folders at the top levels because in most cases no single image was a good representation of the entire category.
helenaliyn
Posted: Wednesday, December 29, 2010 6:46:40 PM
 Zazzle Proseller
Groups: ProSeller

Joined: 11/14/2010
Posts: 203
I want to fix up my thumbnails. I like where I was going with the simple, yet colorful buttons that kind of hinted at my style. I just want to work on making them a little sleeker and prettier.
Users browsing this topic
Guest


Forum Jump
You cannot post new topics in this forum.
You cannot reply to topics in this forum.
You cannot delete your posts in this forum.
You cannot edit your posts in this forum.
You cannot create polls in this forum.
You cannot vote in polls in this forum.
Print this topic
RSS Feed
Normal
Threaded